Photo Credit: mahercomm.com
Mother may really know best when it comes to facial aging.
Too bad daughters don’t want to hear about it.
Galderma – the global pharma giant that brings us the popular injectables Restylane, Restylane Lyft, Restylane Silk, Sculptra Aesthetic, and Dysport – launched a new Mom Genes™ campaign that aims to change this up STAT as there is a lot a girl can learn from her mom when it comes to preventing or reversing the signs of facial aging.
Fully 82% of moms hope facial aging is easier for their daughters, but more than half never talk about it together, according to a nationwide mother-daughter survey commissioned by Galderma as part of the new campaign.
The Mother-Daughter Facial Aging Survey also found approximately two-thirds (67%) of moms and daughters report they frequently worry about their face showing signs of aging. That number rises to 77% among daughters who report they are aging like their mom.
What’s more, the vast majority of moms (90%) and daughters (88%) surveyed believe expectations to look younger longer are greater now than in the past. More than three-quarters (77%) of daughters and two-thirds (66%) of mothers agree that they would be more interested in a facial treatment at a doctor’s office if they could get more natural-looking results. A surprising 81% of mothers would support their daughter getting a facial treatment at a healthcare specialist’s office, if she wanted one.
Beautyinthebag chatted with New York dermatologist Doris Day, mother to a daughter herself, as I was having my 70s style blowout and makeup done to mimic my own mom’s look.
“Women can learn a lot about how the process may affect them by observing and talking about the changes their moms go through,” says Dr. Day. “The great news is both moms and daughters have more options than ever before for addressing facial aging, thanks to recent innovations in skin care and treatments that can help maintain skin health and natural beauty.”
To kick off the Mom Genes™ campaign, women are encouraged to celebrate moms and the role of “mom genes” in their lives by posting a recreation of a favorite photo of their mom to MomGenes.com. For every photo posted, Galderma will donate $5 (up to $50,000) to National Charity League, Inc., a non-profit organization dedicated to fostering the mother-daughter relationship. #MomGenes