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MELT DIRT AWAY WITH OLE HENRIKSEN

Posted by 08.20.14



Pure-Truth-Melting-Cleanser
When I went to New York’s Maritime Hotel to learn about Ole Henriksen’s new Pure Truth Melting Cleanser, I wasn’t sure what to expect, having tested hundreds of cleansers in my lifetime.

This new 3 in 1 bright orange cleansing gelée is quite revolutionary, explained one charming lady whose skin looked so flawless that it could have been airbrushed. The Pure Truth Melting Cleanser is a re-imagined take on the classic cold cream, which may have fallen out of popularity in the US but women in Europe and the Far East have been using for more than a dozen decades (myself included).

The Melting Cleanser, or gelée, contains a unique blend of ingredients formulated to brighten and boost collagen synthesis, including vitamin C, virgin cherry oil, and Ole Henriksen’s favorite, rose hip seed oil (nature’s bountiful source of omegas 3, 6, and 9). The melting cleanser is transformative in a David Blaine kind of way, morphing from gelée to oil when applied on skin, then when activated with water, it spins into a creamy milk-like texture to become a complete magician.

The gelée itself is clean and fresh, like bright orange jelly or marmalade, and is paraben and synthetic free. It has a hint of fragrance, but I learned at the event that Henriksen, because of his European heritage (he’s a great Dane), “loves fragrance” but lets it be as natural as possible.

For $36, this is a beautiful, refreshing product, and one that deserves attention. It launches in stores and online on August 21.


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