Photo Credit: Fallene.com
As a typical plastic surgeon in the 1990s, Dr. Fallick did CO2 laser resurfacing procedures that he knew would significantly compromise the skin. He recognized that this dramatically compromised skin was in dire need of safe sun protection. he turned his attention to sunscreens that lay on top of the skin and don’t penetrate or absorb UV into the skin. this interest launched the TiZO name, titanium, iron and zinc oxide.
Fast forward to 2018, and TiZO has blossomed into an uber popular sun protection brand among plastic surgeons, dermatologists, aestheticians, as well as patients. Although still best known for the signature suncare collection, the brand has expanded over the past two decades to include a collection of skincare products for daily use, plus innovative targeted solutions.
BITB talked to Dr. Fallick to find out his vision for the future and what’s next for TiZO.
1. What motivated you to create TiZO?
Early on, we focused on the specialty market for highly photosensitive patients such as people on immunosuppressants or other drugs that lead to photosensitivity. Our marketing in those early years was by recommendations from dermatologists, rheumatologists and oncologists. Their patients truly needed the protection of sunscreens but ran the risk of being sensitized to chemical sunscreens. The challenge was to make physical/mineral sunscreen that was aesthetically elegant, to get patient compliance.
Our first products were branded TOTAL BLOCK, SPF 60 and SPF 65 which were developed to meet the needs of those photosensitive patients that really needed protection across the light spectrum. They contained both Titanium Dioxide and Zinc Oxide, but also some chemical filters. We no longer make any products with chemical sunscreens. Over the years, the learning about both UV light and the science of sunscreens has been dramatic. We understand that chemical sunscreens themselves can be sensitizing. Our company mission is to create healthier products and we have become experts at mineral sunscreens and how to formulate them.
Our first mineral-only product was introduced in 2003, under the name Solar Protection Formula SPF 58, sold through the professional market. “TiZO” was first introduced in 2007 as Solar Protection Formula TiZO3, with the ‘3’ indicating the three minerals: Titanium Dioxide, Zinc Oxide, and Iron Oxide. We continue to use the best ingredients, formulated to achieve both efficacy and elegance.
2. What are some of the most effective treatments to maintain healthy, beautiful skin throughout a lifetime?
No matter what your age or skin type, the basics still hold the 3 keys to maintaining the skin barrier: Cleanse, Protect, and Hydrate. “Protect” means reflective protection, as in reflecting UV light away from the skin. Proper daily sun protection is a critical first step at any age.
In your 20s and 30s, you may still have glowing skin, but the early signs of aging begins to show up. Your skin will start to lose precious collagen and elastin which are the tissue that keep it supple and firm. Hyaluronic acid also breaks down. With each decade, your skin needs more topical agents to prevent premature aging and reverse the signs of aging already appearing. Just washing your face and applying a daily moisturizer and SPF is not enough long term.
By age 40 and beyond, the aging process accelerates. Skin thins and discoloration starts to show up from previous sun damage. Broken capillaries are also common, and tone and texture changes give way to lines, wrinkles and furrows. Peels and IPL treatments are a good choice for all skin types to reduce some of this damage and slow down the skin aging process. Neurotoxins and dermal fillers, such a hyaluronic acid, are the most popular aesthetic treatments for this age group.
By the time you reach your 50s and beyond, cosmetic surgery may be needed to lift sagging facial tissues and restore youthful contours.
3. What are some of the most popular trends in medical aesthetics right now?
According to the recent stats released by the American Academy of Facial Plastic and Reconstructive Surgery AAFPRS, BOTOX® (Allergan), along with Dysport® (Galderma) and Xeomin® (Merz), remain the most popular minimally invasive procedures for both women and men, followed by dermal fillers and skin treatments. In terms of surgery, rhinoplasty and blepharoplasty, along with facelifts are most popular. More men are having BOTOX too, as well as cosmetic procedures, and they are also becoming more aware of sun protection and good skincare habits. Non-invasive fat reduction and Platelet-rich plasma (PRP) injections along with microneedling, are also widely requested.