Dr. Adam J. Rubinstein is an award-winning plastic surgeon in Miami, Florida whose skills are sought out by patients from around the world. He is board certified by the American Board of Plastic Surgery and has trained with some of the world’s most eminent surgeons at the forefront of plastic surgery.
Dr. Rubinstein provides a full host of cosmetic products and procedures to a national and international clientele, and specializes in cosmetic surgery of the face, breast and body, non-surgical procedures and injections. He is currently Chief of Plastic Surgery and Vice Chief of the Department of Surgery for Jackson North Medical Center, a 382-bed acute care hospital in the Jackson Healthcare System. He is also clinical assistant professor in the Department of Surgery at NOVA Southeastern University, clinical faculty for the Department of Plastic Surgery at Florida International University (FIU) School of Medicine, and clinical faculty for the Cleveland Clinic Plastic Surgery Residency Program in Florida. Dr. Rubinstein currently serves on the editorial staff of the Aesthetic Plastic Surgery Journal published by the International Society of Aesthetic Plastic Surgery.
Dr. Rubinstein graduated from Cornell University / Brooklyn College in New York and received his M.D. from St. Louis University School of Medicine in St. Louis, Missouri.
BITB caught up with Dr. Rubinstein to find out how he envisions the field of aesthetics changing in the next few years.
Can you tell us about your passion for your career? Who or what inspired you to become a plastic surgeon?
Once I decided I wanted to be a doctor, I thought I would get experience in medicine. I was in high school at the time and my school was only a few blocks from Mount Sinai medical center in NYC. I volunteered in the ER, and while there, I saw a young girl, maybe 8-9 years old, who had caught her finger in a closing door. It ripped the tip of her finger off and she came to the ER with the tip of the finger in a gauze. They called plastic surgery to come take care of her. I watched the surgeon sew the tip of the finger back on, each stitch placed perfectly. It seemed to me that plastic surgeons were very meticulous and watched all the details. That matched with my personality. I knew that I wanted to be a plastic surgeon.
What new, non-surgical treatments are your patients asking for the most and why?
Non-surgical treatments are getting more and more popular. People don’t want to go under the knife if they can avoid it and still get good results. As the years have gone by, technology has provided some options that can achieve good results; not the same as surgery, but sometimes close. The most exciting treatments right now are EmSculpt, Cellfina and Ellevate. EmSculpt is the only treatment that has ever been shown to increase muscle mass. With two treatments a week for two to three weeks, patients have seen about 20% increase in muscle mass and 15-20% decrease in fat. EmSculpt can be used to treat the tummy and butt, and now there is a new applicator for the arms and legs. It’s not a replacement for the gym, but it definitely accelerates the results.
Cellfina is a great treatment for dimpled cellulite. Every woman thinks they have cellulite all over their body. Cellfina is not a miracle treatment, but it is the most effective treatment for cellulite available. Cellfina does one thing, but it does it very well – it treats the deeper dimples of cellulite. It uses a precisely placed blade that cuts through the bands that cause dimples. That releases the dimples and smooths the appearance of the skin. Cellfina is not for the subtle shallow ripples in the skin; it can only treat dimples, but results last many years.
Ellevate is a new technique for doing a neck lift without actually doing a neck lift. It is a treatment done under local anesthesia with small incisions (the size of a grain of rice) under the chin and near each earlobe. Fat is removed from under the chin and the skin is then supported with a special stitch that is placed under the skin from ear to ear. The result is a tighter jawline and neck line. There are almost no scars and results are seen immediately.
What are your predictions for the future of surgical and non-surgical treatments for the face and body?
People love getting nice improvements without having to go to sleep. If we can prove good results – without even breaking the skin – that would be the best ever. I think we will continue to develop non-invasive and minimally invasive techniques that can achieve improvement with minimal downtime. Surgery will always be the best option for maximal improvement, but lesser procedures are more and more attractive as the results get better and better. In the future, there will be some injectable treatments that will do more that simply fill and add volume. Injectable cellulite treatments are coming. Micro-Botox looks like it may have some promise and EmSculpt is just the beginning of non-invasive body contouring with muscle building. There are lots of new treatments on the horizon, and I’m keeping my eyes, ears and mind open.