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MEET ANNIE MAYO: ADVANCED MINERAL MAKEUP FOUNDER

Posted by 02.03.13

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All mineral makeups are not the same, according to Annie Mayo, founder and president/CEO of Advanced Mineral Makeup. A TV and film makeup artist who has worked on over 25 feature films, countless print ads, and sporting events such as the Super Bowl, Annie found a common flaw in many mineral makeup lines—harsh chemicals. In 2006, she took matters into her own hands and formulated her dream line of 100% natural mineral cosmetics, Advanced Mineral Makeup.

The line is free of chemicals, dyes, talc, and preservatives and formulated with the experienced eye of a makeup artist. The undertones of the foundation mesh with the skin, and don’t include pink tones, which look unnatural. Annie says she created a neutral makeup collection that is easy to use and good for the skin.

www.advancedmineralmakeup.com

What are some makeup trends you see for the coming year?

A big makeup trend for 2013 is red lips in many shades and textures, from blood red to black-red and matte to shiny. Pronounced eyeliner that swings out at the end of the eye is also big. Lastly, a trend that’s been on the rise in recent years is natural beauty products that don’t contain sulfate or parabens.

What are some big mistakes that you see women make when it comes to their makeup routine?

The biggest mistake I see women make is picking the wrong color foundation for their skin tone or skin type. I advise women to stick with foundations that have yellow or peach undertones in shades that will mimic their skin. This will make the foundation look more natural rather than like a second layer of skin. Your skin type—dry or oily—will determine the technique you use to apply your foundation. Those with dry skin should apply foundation to pre-moistened skin for a dewier finish. You can use an oil-based moisturizer or a serum to add an extra layer of hydration. Those with oily skin should set their liquid foundation with a matte powder. This will absorb excess oil and prevent the skin from looking overly shiny throughout the day.

What’s next for Advanced Mineral Makeup? Are there any new products in the pipeline?

We are currently working on certified organic lip glosses. These lip glosses will user all-natural ingredients such as coconut oil, shea butter, vitamin E, grapeseed oil, and antioxidants to provide the lips with extra hydration and full protection. Any product I create will never contain harmful chemicals or ingredients; my mission is to develop products that actually benefit the skin. We are also hoping to expand worldwide.

Can you share a few of your favorite skincare tips with us?

  • Always wash off your makeup at night with a good cleanser and follow with a toner to balance pH levels. Forgetting to remove makeup can cause premature aging, crow’s feet, and laugh lines.
  • Use hyaluronic acid and omega 3 in pill form or in smoothies to hydrate and keep skin looking great.
  • Use an eye cream or moisturizer daily. The skin around the eye is very thin and needs extra attention, so it’s important to consistently hydrate the area.
  • If you have acne-prone, sensitive skin I suggest using chemical-free products to wash and exfoliate the skin. Mineral makeup is a great option because it actually heals the skin and has anti-inflammatory properties. Educate yourself on beauty ingredients and read the ingredient list of products. What’s in your makeup can really surprise you!
  • Drink at least 120 ounces of water a day. The more hydrated your skin is, the smoother it will look and feel.
  • Use a foundation that contains broad-spectrum sun block to guard against UVA/UVB rays. Natural sunscreens to look for are zinc oxide and titanium dioxide.

What is your favorite, must have, makeup tool?

You can’t beat a good liquid foundation brush. It not only helps you apply foundation and concealer, but it also can fix any mistakes such as fallout from eyeshadow or mascara mishaps. I call it the mistake wand.

Do you have a dream celebrity client?

I would love to work with Jessica Lang and Gwyneth Paltrow.

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