Photo Credit: MAKEUPFOREVER.COM
Make Up For Ever turned 30! Originally only for beauty professionals, it’s become a cult-favorite for makeup artists and consumers alike. To celebrate this milestone anniversary, Make Up For Ever is launching a new limited edition exclusive eye shadow palette, a new eye shadow range and new eye liners.
Make Up For Ever has put together a limited edition 30 Years 30 Colors 30 Artists Palette($250) featuring 30 curated Artist Shadows chosen from the “best in the business” makeup artists in beauty & fashion, celebrity, film, television and theater. Their favorite colors are organized in 3 sets of 10: smoky shades, brights and neutrals. “We saw this campaign as a way for us to thank the pro community for making the brand what it is today, and we hoped it would encourage the everyday woman to reveal her inner artist,” says Simone Ciafardini, Make Up For Ever Vice President of Education & Artistry. Available September 2, 2014 on Sephora.com and in MAKE UP FOR EVER Boutiques.
Also starting in September, for 30 days you’ll be privy to the personal stories from these top makeup artists via daily videos that will be highlighted on the brand’s social pages.
Make Up For Ever Creative & Artistic Director Dany Sanz worked for 3 years to to create a breakthrough formula with super-saturated color and easy blendability. The Artist Shadow ($21/single, $34/duo, $44/trio) is the most extensive range available to consumers to date. It’s a collection of 210 highly pigmented eye shadows that stay put all day. They’re easy to use, are super-blendable and have a great pigment payoff (88% concentrated pigment which is the highest in the market), plus it’s available in 5 finishes (Matte, Satin, Iridescent, Metal and Diamond) and can be purchased as singles or as customizable duos or trios. “What you see is truly what you get” says celebrity makeup artist Pati Dubroff who relies on Make Up For Ever for her A-list clients who need look fresh hours after their makeup has been applied.
Artist Liner ($19) is a twist-up, highly pigmented, silky eye pencil that makes it easy to get precise, long-lasting, defined eyes. It’s ultra-creamy and can be worn bold or blended out for a smoky effect. You’ll appreciate its smudge-proof, long-wearing formula. Available in 15 shades and 5 finishes.