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L’OREAL USA MAKES SCIENCE COOL FOR GIRLS

Photo Credit: © Royalty-Free/Corbis

Posted by 01.26.13

Girls-in-Science
Following the footsteps of the L’Oréal-UNESCO Awards for Women in Science, which recognizes outstanding women researchers in the fields of science, technology, engineering, and mathematics (S.T.E.M.), L’Oréal USA launched a new website called For Girls in Science, where “girls can explore, discover, and achieve in the world of S.T.E.M.” The purpose is to inspire and empower girls to pursue S.T.E.M. careers through the websites plethora of videos of women scientists on the job, a career personality quiz, facts on famous women in S.T.E.M., career opportunities, and summer and weekend camps. The website aims to show young girls that science, technology, engineering, and math are useful, practical, and of course, cool.

“At L’Oréal USA, we are all about science,” said Rebecca Caruso, EVP, Corporate Communications and External Affairs.  ”Ours is a company that is heavily committed to science.  It’s part of our DNA and, we know that it can turn the impossible into the possible, a dream into reality, and reinvent the future. We also know the depressing statistics about women in science and have been working to change them, first through our For Women In Science program and now through For Girls In Science. We are on the cusp of making science come alive for young girls in a compelling and relevant way.”

After a series of focus groups with girls ages 13-18, L’Oréal realized that many young girls were passionate about science, technology, engineering, and math, but often fall short of achieving their dreams because they don’t see any role models they can relate to or real-life experiences with the science. ForGirlsinScience.org was developed to address this problem. Nurturing a much-needed and supportive community for young girls to see scientists and other role models for inspiration, to learn about careers that may interest them, and to help them explore and connect with other young girls who have similar interests in S.T.E.M., this website tries to fill a void in a fun and interactive setting.

For more information on the L’Oréal USA For Girls In Science program, visit www.forgirlsinscience.org, visit them at Facebook.com/forgirlsinscience, or on Twitter @ForGirlsinSci.

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