L’OREAL HITS A HIGH NOTE WITH LEA MICHELE
Best known for her role as Rachel Berry in the Fox TV hit Glee, actress Lea Michele will take on another starring role in 2013 as the newest brand ambassador for L’Oreal Paris. The award-winning performer joins the beauty company’s high-powered stable of spokespersons, which include Jennifer Lopez, Beyonce Knowles, Julianna Margulies, Eva Longoria, Andie MacDowell, Freida Pinto and Aimee Mullins.
Lea is no newbie to makeup. She grew up on stage and made her professional debut at the age of 8 on Broadway. The first L’Oreal product she ever used was the brand’s iconic lipstick.
“I’ve been a fan of L’Oreal Paris’ products for years, but it wasn’t until I was a bit older that I fully understood the brand’s message of a woman’s worth, which I wholeheartedly agree with. L’Oreal Paris encourages women to embrace their beauty and celebrate their self worth,” stated Ms. Michele.
The type of products she will be representing hasn’t yet been announced by L’Oreal; however, we do know that the advertising campaigns featuring Lea Michele will break in the U.S. in early 2013.
“I am thrilled that Lea joins our roster of amazing spokespersons. In just a few years, her incredible talent has made her one of the most popular young actresses in a TV series. Lea is committed, genuine, fun with an inspiring sense of style, in total resonance with the brand’s values,” stated, Cyril Chapuy, global brand president, L’Oreal Paris.