No, this past Thursday wasn’t bring your child to work day (at least not that I am aware of), but that didn’t stop me from taking my six-year-old son Teddy to the launch party for the Zest Fruitboost Shower Gels (and the surprise, soft launch of a companion line of body scrubs).
The event was held at Manhattan’s Dylan’s Candy Bar — which is essentially CandyLand in 4-D. (I should know as I play at least three rounds of this classic board game every night.) I couldn’t see going to Dylan’s without at least one of my sons in tow. It wouldn’t really be fair to the boys.
And it was quite the sweet fete. Colorful, fruit flavored candy served as the perfect backdrop for the launch of four Zest Fruit boost varieties Citrus Splash, Very Berry, Peach Mango, and Pomegranate Acai – all of which are replete with moisturizers and the antioxidant powerhouse Vitamin C.
Guests were invited to sniff and sample the new shower gels – as well as help themselves to fruit-flavored candy. My son could not believe his good fortune. Each flavor had it’s own station, gummy bear, jelly bean and other curated, color-coded candies.
After the crowd saw a sneak preview of the new Zest TV commercials, equally bright and colorful smoothies were passed out in honor of the new companion body scrubs. My son had three – enjoying the Peach Mango most of all.
And just when I thought he was just in it for the free candy alone, he asked our host an extremely important question – can you use Zest Fruitboost Shower Gel as a bubble bath?
Turns out you can. The fact that is the 2x- concentrated formula – not only make it last longer (40 showered per tube) but also fills you the tub rather nicely with suds as we learned later that evening. Yes, my bathroom still smells like Starbursts – but I like it!
The new line joins other Zest products including bar soaps and body washes. Find them at drugstores nationwide.