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05-12-10 | Posted by


FEATURE

Photo Credit: lancome.com

Let’s face it – as a gender, we are a bit lash obsessed.


We were WOWED by Estee Lauder Turbolash and Lancome Oscillation; swept  away when Maybelline Pulse Perfection introduced the bargain version of the turbo trend; mesmerized by Guerlain Phenomenon Eyes with its spherical multi-dimensional brushette, and delighted when L’Oreal Telescopic Explosion entered the scene; and we cooed when CoverGirl LashBlast introduced their coveted rubber brush.

But mascaras that just make lashes darker are so last decade. Enter the next generation of mascaras with bonafide smarts. We HEART this trend – mascara with a twist. They color, curl, and coat…some can also grow, groom and gyrate.

Introducing two new mascaras that really caught our eye (wink, wink).

Lancôme Definicils Precious Cells – The Regenerator

Definicils Precious Cells mascara is touted to do it all – it will lengthen, strengthen, thicken, and volumize your lashes,  make them look fuller, and also prevent eyelash loss at the same time! Available in black now, and brown is coming this summer – for $29.  To place your order before it sells out – www.lancome.com

Pssst…..Our London Beauty Editor tells us that Lancome Hypnose Precious Cells is the rage in the UK and will be coming to this side of the pond next.


Photo Credit: rimmel.co.uk

Rimmel London 1-2-3 Looks Mascara – The Volumator

This adjustable volume mascara gives you control over the ultimate volume of your lashes. This clever customizable concept has 3 levels – think long, longer, longest – that can take your lashes from super subtle to diva dramatic in a flash. Here’s the thing I want to know – turn up the volume mascara is a little like condoms – does anyone really buy the “small” size? Available in black, brown and extreme black. Only £7.99 in the UK. www.rimmellondon.co.uk

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