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LANCOME BENEFITS ST. JUDE ON NATIONAL GENIFIQUE DAY

Posted by 10.19.12

Today is a very special day for both Lancôme and the St. Jude’s Children’s Hospital in Memphis, TN.

On October 19, 2012, and at select Lancôme counters during the month of October, Lancôme will donate $7 from the in-store or online sale of every bottle of select Génifique products to St. Jude. The hospital is well known as one of the best centers for the research and treatment of pediatric cancer and other deadly childhood diseases

This is the third year in which the beauty brand shows its support for St. Jude, and some of the initiatives are pretty magical.

As part of its commitment to wellness, Lancôme will offer $7 from the proceeds of its blockbuster serum, Génifique, to support research for pediatric cancer. Trust us when we say that this serum really and truly does what it promises: offer visibly improved tone, texture and luminosity within just seven days. The Génifique product sales benefiting St. Jude include Génifique Youth Activating Concentrate, Génifique Eye Light-Pearl and select gift sets featuring both.

St. Jude Patient Makeover 4A St. Jude patient receives a makeover

Serge Jureidini, president of Lancôme USA says that the brand’s three-year partnership with St. Jude Children’s Research Hospital is symbolic of its core values.“On Génifique Day, we invite everyone to help raise the funds needed to continue St. Jude’s life-saving research.” You can get involved in this initiative easily: access Lancôme’s  special Facebook app that lets you create and share virtual photo booth photo strips, declaring the occasion when they feel their best. Visit Lancôme’s Facebook page.

“Partnerships with organizations like Lancôme allow us to continue saving the lives of countless children around the world,” said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children’s Research Hospital. “St. Jude was built on the belief that every child deserves to live a full and healthy life. The funds raised by Génifique Day and related activities throughout October help us to continue our pioneering research and treatment and ensure that no family ever pays St. Jude for anything.”

For more information on St. Jude, visit stjude.org or follow facebook.com/stjude and twitter.com/stjude.

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