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LANCÔME ALBER ELBAZ COLLECTION TO LAUNCH AT LORD & TAYLOR

Posted by 06.18.13

Lancôme hits the runway this week with the introduction of its first ever limited edition Show Collection created in collaboration with legendary designer Alber Elbaz. The special mascaras, eyeshadow palettes, and false lashes will officially launch at Lord & Taylor in New York City today, June 18, at 5:30 pm. The public is invited, and Natalie Joos, casting agent, style guru, and founder of Tales of Endearment will host a makeup show styled by Lancôme artists.

And a show is the perfect venue for the debut of this collection. For its creation, Elbaz, who is the artistic director for French fashion house Lanvin, imagined a live performance complete with whimsical costumes staring Lancôme’s best-selling mascaras: Doll, Drama, Definicils, and Hypnôse.

“I took the four mascaras and built a story around them, with polka dots for Hypnôse Drama, stars for their namesake Hypnôse Star, hearts for Hypnôse Doll Lashes, and for the fourth mascara, Hypnôse itself, I took the legendary Lancôme rose and mixed it up with eyes,” said Elbaz.

Each of the mascaras is priced at $29.

Photo Credit: Lancome

But the mascaras were just the starting point for Elbaz. He created an eyeshadow palette and Lancôme’s first-ever false lashes ($35) to complement the mascaras. The Color Design 5 Shadow and Line Palettes ($51) include an all-over color, lid color, crease color, highlighter, and liner. Each palette has its own color theme, Taupe Craze for Drama, Midnight Rush for Star, Rose Coquette for Doll, and Mint Jolie for Hypnôse. The cases of the limited-edition palettes are decorated with the same themes that adorn the mascaras. The Show by Alber Elbaz False Eyelashes ($35) also come in collectible themed cases.

The Show Collection is totally fun and gives you entrance to the incredibly creative world of Alber Elbaz. Hurry to purchase, because these special editions will go fast.

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