LADY IN RED: BEAUTY BRANDS SUPPORT WORLD AIDS DAY
Posted by BITB Team 12.01.09
Photo Credit: L’Oreal Hairdressers Against AIDS
When beauty brands give back, we think it’s a cause worth championing. Today marks World AIDS Day, when education, research, prevention and finding a cure are at top of mind. For the countless men, women and children across the globe affected by the disease, the effort is more pressing than ever. The research necessary to end this pandemic and the treatments required to keep it in check are costly. So consider your purchases today, before the holiday rush comes to a head, and infuse your gift giving with some life-saving potential.
The MAC AIDS FUND has led the pack with bold celebrity spokespeople to complement their bold color palettes. Add Viva Glam Lipstick and Tinted Lipglass to your bag and do some good with your shopping dollars. M·A·CAIDSFUND.org
L’Oreal’s Hairdressers Against AIDS initiative relies on the viral spread of information to customers to keep the virus in check. www.hairdressersagainstaids.com
Kiehl’s ‘Hand Care for a Cure’ Ultimate Strength Hand Salve is a limited edition launch to benefit partner amfAR, The Foundation for AIDS Research. www.amfar.org
We applaud all the brands that are doing their part to effect change. Here’s to finding a cure within our lifetime! May it come speedily.
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Love this photo, and it is truly heartwarming to learn how powerful and what a difference an industry can make, particularly with respect to a disease that needs to be stopped.
December 4th, 2009 at 7:23 PM