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KIEHL’S KEY TO SKIN CLARITY

01-26-12 | Posted by


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Addressing uneven skin tone seems to be the breakthrough product category of the winter season. Now Kiehl’s ups its game with the launch of Kiehl’s Dermatologist Solutions Clearly Corrective Dark Spot Solution ($49.50), arriving at counters next month. The new formulation promotes clarity while addressing the appearance of dark spots, discolorations, acne scarring as well as uneven tone.

The key and innovative ingredient in Clearly Corrective is called Activated C, a new generation Vitamin C derivative. It fights unwanted pigmentation by breaking up existing melanin clusters as well as preventing the formation of future ones.

“We’ve learned that we can’t simply slow down the production and migration of hyperpigmentation,” stated Dr. Angelike Galdi, Kiehl’s head chemist and assistant vice president of research and development. “We have to break up the overproduced melanin, prevent it from clustering into a dark spot and stop it from migrating to the surface.”

In addition, Activated C has a very small molecular size and is highly stable. This makes it a highly efficient ingredient, working upon application to deliver sustained activity.

Clearly Corrective also contains white birch extract, a hydrating and nourishing ingredient that works with Activated C to reduce the signs of uneven skin tone. Peony extract, a traditional Chinese medicinal antioxidant, fights free radicals and helps Activated C inhibit the production of melanin.

As the name implies, Clearly Corrective is a clear treatment that does not contain optical diffusers to mask discoloration or dark spots. The only thing at work is the “anti-cluster” technology, and if you are seeking clearer skin with reduced hyperpigmentation, that’s all you need.

Clearly Corrective is formulated for daily, year-round use, by consumers of all ages, skin tones and types.

 

 

 

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