The Asian beauty market has exploded in the US over the past several years and there are lots of good reasons for that – they rock! This is due in part to an uptake in Korean beauty products and rituals that put the focus on a skincare-first lifestyle. K-beauty devotees swear by the results they get from a 10+ step skincare ritual that includes cleansing twice, toning, the use of multi-serum cocktails, exfoliating products, masks and more. Though I love incorporating some stellar K-beauty products into my own regimen from time to time, I don’t always have the time, energy and coin to allow for this lifestyle choice. That’s where the buzz-worthy J-Beauty trend comes in.
Japanese beauty products have always been available in the US market, but there is a definite upsurge. Although there may be some similarities to Asian beauty trends, J-beauty products speak to a skin-first mindset, they differ from them in that they have more of a minimalist approach to skin care allowing you a more pared down regimen. J-beauty also uses innovative technology but the formulas are usually made up of high-quality, results-driven time-tested ingredients, particularly well-suited for the time-crunched woman who won’t settle for second best, especially when it comes to her skin. These products are exquisitely packaged with unique design features that make them look good as well as feel good on your skin.
Here are our top 5 picks:
Tatcha Pure One Step Camellia Cleansing Oil ($48) cleanses, removes makeup and combats dry skin and a dull, lined complexion thanks to Tsubaki which helps to lock in moisture, nourish with Vitamins A, B, D and E and Omegas 3, 6, and 9, and an anti-aging blend of Japanese superfood ingredients. You can apply up to two pumps of product to clean, dry hands before massaging it into your clean, dry face in circular motions. To finish, rinse clean.
Kanebo Suisai Beauty Clear Powder ($22) comes in a bag of 32 one-time use pods containing a lactic acid-based powder to gently cleanse and polish, hyaluronic acid to hydrate, and brightening ingredients like royal jelly and tofu extract. Great for travel or to toss in your gym bag.
SK-II GenOptics Aura Essence Serum ($240), gently tapped and massaged into skin twice daily reduces uneven skin tone in practically no time to reveal a brighter, glowing complexion. It’s formulated with Pitera™ to support skin’s natural cell renewal process, a special complex to reverse the look of dull, damaged skin, and Siberian Ginseng Extract, an antioxidant-rich protective, firming, toning and brightening ingredient. Proper dosage each and every time is a no-brainer due to the specially designed auto-fill dropper.
DHC Alpha-Arbutin White Mask ($4.50 each) is powered by Alpha-Arbutin, Mulberry, Sodium Hyaluronate and Peony to brighten and replenish dull, lackluster-looking skin. It also delivers long-lasting hydration for a softer, smoother, healthier-looking complexion. Unfold and apply mask. Leave it on your skin for 20 minutes before removing and pressing remaining fluid onto the skin.
Shiseido Benefiance WrinkleResist24 Night Cream ($63) — perfect for those with normal to dry complexions — blends Chlorella, Mukurossi and Gambir Extracts with Super Bio-Hyaluronic Acid and Hydroxyproline to minimize lines and wrinkles. This nightly moisture infusion delivers softer, silkier, healthier, younger-looking skin.
NOTE: All products have been purchased or tested in store. Opinions are my own.