Photo Credit: josenatori.com
Sexy lingerie, glam loungewear, vivid colored flowy ensembles…these are just some of what the House of Natori is best known for. Designer Josie Natori now launched a new fragrance, simply called JOSIE.
Her new multi-floral fragrance embodies the scents of crisp asian pear and bergamot with luscious dewy leaves, amidst a bouquet of the national flower of the Philippines, sampaguita, with Freesia, and wild orchid. Finally, there is a mixture of sandalwood and white musk and patchouli. The packaging is bright and uplifting – red with black and white diagonal stripes – and is both playful and modern with a mix of textures and a pop of color.
Having founded her eponymous brand in 1977, Natori also just opened his first boutique in Nolita in New York City brimming with her signature clothing lines, art work, and an eclectic collection of decorative items.
The House of Natori partnered with prestige beauty company LUXE Brands to develop the JOSIE fragrance. The new fragrance collection contains five coordinating pieces; two sizes of eau de Parfum, an eau de parfum rollerball, a rich body cream, and a body lotion, priced from $22 – 95.
“I wanted to create a fragrance for JOSIE that exudes charisma. I am thrilled with the scent – it truly captures the essence of the brand. Today’s woman knows that there is value in expressing her true self and the JOSIE fragrance, a beautiful sensual scent, gives her one more way to express her irrepressible individual style,” says Natori.
JOSIE can be found at Bloomingdale’s and Dillard’s.