JON BON JOVI JUMPS ON FRAGRANCE BANDWAGON
Rock star and philanthropist Jon Bon Jovi is the latest celebrity to join the fragrance biz. Avon has just announced that the New Jersey native will be the face representing the Unplugged fragrances for men and women due to debut next October and November.
Both Avon and Jon Bon Jovi are known for their charitable efforts. Avon is a global leader in the causes of breast cancer and domestic violence, with more than $860 million raised and awarded worldwide through the Avon Foundation for Women and global philanthropic programs. Jon Bon Jovi is the chairman of The Jon Bon Jovi Soul Foundation, which supports programs that fight poverty and homelessness, including the construction of 330 units of affordable housing since 2006.
“Avon, and the Avon Foundation for Women, have given support and a voice to those in need for decades,” says Jon Bon Jovi. “Their philosophy of empowerment sends a strong message and I’m pleased to partner with them,”
The two new Unplugged scents were created to engender feelings of passion, soulfulness and intensity. Unplugged for Her is a floral oriental fragrance, while Unplugged for Him is a woody is a woody floral musk scent.
“Jon’s music and philanthropic work celebrate independence and optimism, two beautiful qualities that radiate from within,” explains Lily DeStefano, Vice President of Avon North America Beauty. “The Unplugged scents evoke an emotional connection – something Jon inspires in audiences around the world.”