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ILLAMASQUA – A STUDY IN EXPRESSIONISM

03-09-12 | Posted by


Illamasqua2
British cult beauty brand, Illamasqua, uses bold and vibrant color to help its dedicated followers create individualized and self-expressive makeup looks. Its spring color collection is called Human Fundamentalism and contrasts blinding flashes of pigment with neutral tones.

Very emblematic of the collection is the Fundamental Palette ($42.50), a study in contrasting textures and intensities. It includes powder eye shadows in bold yellow and rich violet, as well as a color pot of Liquid Metal, a molten pewter shade, which can be used to line or shade, and a Cream Pigment in mint green.

A contrasting Neutral Palette ($42.50) features powder eye shadows in buttermilk, chocolate brown, and antiquated gold, in addition to a metallic rich black, that can be used to line or shade.

“Human Fundamentalism is the unique spirit and fundamental human drive for individuality. It’s a belief, a movement and an emotion – a connection with the spirit of the age and its global motifs. You are your own human hybrid, a unique nomad of street culture and global, trends,” stated Alex Box, creative director of Illamasqua.

The collection also includes:

Powder Eye Shadow ($20) in Burst (blue green), Pivot (yellow green), Cancan (lilac purple), and Sex (pure white).

Precision Ink ($27.50), described as the ultimate anti-liner, is featured in Scribe (pure white) for creating white-lined eyes, whited-out brows or nail art.

Nail Varnish ($14) in Stance (bright mauve) or Nomad (bright jade).

Lipstick ($22) in Box (a deep scarlet) and Intense Lipgloss ($20) in Fierce (bright blue purple) completes the collection.

The Human Fundamentalism collection will be available on March 19 at www.sephora.com and at select Sephora stores on March 22.

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