Meet the Carrots Guy
Orange will be the new green, if Ido Leffler of Say Yes to Carrots has a say in the matter. His line of do-good skincare seems to have become a brand to be reckoned with, with a presence in over 500 Sephora stores and across the globe, from Croatia to Turkey. The line includes face, body, hand, hair and skincare, and most recently added a range of lip products to the mix. So if eating carrots isn’t your bag, here’s a dose of Beta Carotene coming your way!
So, what is so special about carrots?
The average person will eat up to 10,866 carrots in their lifetime! When it comes to natural ingredients, carrots are the best known vegetable source of Beta Carotene (containing up to 16,679 IU in one carrot alone), a natural form of Vitamin A found in orange and yellow fruits and vegetables and the nutrient that is responsible for giving carrots their famous orange hue. We have extracted these nutrients and infused them into skin, hair and body care products as they are rich in antioxidants and a natural way to effectively fight aging. Carrots protect hair and skin from damage caused by sun and pollution, they soften your skins’ texture, hydrate from head to toe and leave hair silky, shiny and nourished.
How do your tomato and cucumber ranges differ from the carrot formulations?
Yes To Carrots utilizes Beta Carotene and is a skincare line geared toward those with normal to dry skin. The Tomato and Cucumber product lines were introduced in 2008 to expand upon the skin care needs of our customer. Yes To Tomatoes utilizes the nutrients from the lines namesake vegetable, tomatoes, rich in Lycopene, and specifically created to balance oily and combination skin. Full of lycopene from tomatoes and rooibos (also known as red tea) and 26 Dead Sea Minerals, this line is rich in antioxidants that fight aging and repair damage caused by the elements. Yes To Cucumbers is predominantly cucumber-based and is one of the most effective ingredients to soothe, hydrate and calm skin – this line is perfect for sensitive and irritated skin types. This line combines several different organic vegetables including broccoli and spinach, as well as extracts of green tea and aloe vera, all to sooth and cool skin.
What is the hero product in your brand?
That’s a difficult question…. it’s like asking me to choose my favorite child! I’d have to say there are three. First, the Yes To Carrots Deliciously Rich Body Butter – this is a product that is part of my daily regimen and the one that we get thousands of emails about from consumers who write in to tell us how much they love it! The second is the Yes To Cucumbers Eye Love Cucumbers Soothing Eye Gel – it’s my secret weapon to fight the signs of jet lag. And third is the Yes To Tomatoes Trouble Free Facial Wash – it’s a refreshing wash that keeps my skin balanced.
Where did your passion for all things natural and organic emanate from?
I was born into a family that believed in living a healthy lifestyle of which natural and organic was a big part. As an adult and through my travels I realized not everyone has access to natural and organic products and it has become a personal passion of mine to help make natural beauty products more accessible.
What is your mission with The Seed Fund?
The Yes To Carrots Seed Fund is a U.S. 501(c)3 non-profit organization that is on a mission to make a difference in people’s lives by providing under-served communities with the resources to develop and sustain an organic food source and access to healthy nutrition. Together with our partner organizations, the Yes To Carrots Seed Fund will assist these communities by providing them with equipment, vegetable seeds, irrigation support and technical know-how. A percentage of every purchase of Yes To Carrots products goes directly into the Seed Fund.
What is next for Yes to Carrots?
The big news right now is surrounding our two new lip products. We introduced the first USDA 95% organic lip balm available at drugstores with our C Me Smile Lip Butters and are now following that up with two new lip products that say Yes To Color! We just launched C Me Shine Lip Glosses and C Me Blush Lip Tints, both available in six shades. Both are all-natural and 95% organic. Additionally, our new lip products are free of the four unhealthy P’s – parabens, phenols, petroleum and phthalates and do not contain carmine, a colorant and harsh additive derived from crushed beetle shells.
I also have a new baby girl that is just 4 months old, so you never know – a baby carrot line may be in our near future!