Love ’em or hate ’em, celebrity fragrances are here to stay. The latest celeb to join the fragrance parade is Heidi Klum, who has just announced a deal with Coty. Called Heidi Klum Shine, the scent is set to debut worldwide in fall 2011.
“Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations but it is all worth it,” stated Heidi, who in case you don’t know, is a multifacedted supermodel as well as a television producer and host.
The fragrance will be managed by the Coty Beauty division, which handles products sold in drug stores and other mass retailers, so expect reasonable price points for Shine.