Maybe you eat clean, or live as green-a-life-as-possible, or continually aim to decrease your carbon footprint or maybe you just want to use products that are non-toxic and safe for you and the environment. If any or all of these are true, you wouldn’t be alone. For some time now there’s been a public demand for safer, cleaner beauty products. Consumers have been snapping up safer beauty products like Kora Organics by Miranda Kerr’s Luxurious Rosehip Body Oil ($74) and Jessica Alba’s Honest Beauty Creme Blush ($22). Both of these beauty lines fit the bill and help to fill the void, but now there’s a new girl in town. Gwyneth Paltrow has joined the fray with her clean makeup collection, Juice Beauty Phyto-Pigments™ .
There’s no denying that Gwyneth Paltrow has fabulous, inspirational and exacting taste. There’s GOOP, her online lifestyle publication, and her acting career and her high profile connections to the beautiful and the talented, and her penchant for cooking, fitness, fashion and more. Clearly, she lives a life that most of us can only aspire to.
Gwyneth’s latest undertaking is as Gwyneth, the businesswoman and we know she’s bound to succeed since almost everything she touches is a success story. She’s collaborated with Juice Beauty where she’s been named Juice Beauty’s Creative Director of Makeup and not-so-surprisingly Gwyneth has set the bar very high for quality, efficacy and product payoff. This collaboration makes available Juice Beauty Phyto-Pigments™ Makeup, a beautifully packaged, high-performance, vegan makeup collection with 78 antioxidant-rich, organic-based, plant-derived color pigmented, age-defying products. They’re never tested on animals and are formulated without parabens, petroleum, propylene or butylene glycol, sodium laurel sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances.
Juice Beauty’s Phyto-Pigments Collection includes:
Phyto-Pigments™ Illuminating Primer ($36), a lightweight, silicone-free foundation primer that is made up of botanical juices & extracts as well as antioxidants and other skin-friendly ingredients. Use a foundation brush, your fingertips or a makeup sponge to smooth on where needed before applying your foundation. It will diminish imperfections and leave you with a brighter, more luminous complexion.
Phyto-Pigments™ Flawless Serum Foundation ($42), an age-defying, antioxidant-rich foundation formulated to give the wearer coverage that can be layered for sheer to full depending on what you desire. You’ll get an instant boost in radiance when you don one of these 10 shades.
Phyto-Pigments™ Liquid Lip ($24) gives you a vivid color payoff and high-shine finish. It contains cold-pressed oils and a fruit stem cell serum in a non-drying, long-wear formula that softens and hydrates as it reduces the look of lines and wrinkles. Available in 8 shades.
Phyto-Pigments™ Luminous Lip Crayon ($22) colors, softens and hydrates lips with a moisturizing blend that includes rose, eggplant, mango seed butter and other hydrating ingredients. It’s also formulated with antioxidant rich Vitamins C and E to protect and natural color pigments galore for a lightweight, subtly shiny, colorful crayon lipstick. Available in 8 gorgeous shades.
If all of that isn’t enough, you’ll also want to check out Juice Beauty’s Phyto-Pigments™ Flawless Pressed Powder, Flawless Finishing Powder, Precision Eye Pencil, Ultra Natural Mascara and more from this line.