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Photo Credit: Levi's

FOREVER IN BLUE JEANS?

07-20-13 | Posted by


Levis-Revel
Do the latest pair of Levi’s® jeans give you permission to blow off your Pilates class?

They may. Sure, all of that core work definitely makes a difference in your definition, but Levi’s new line of Revel jeans does too—with a lot less effort. Revel jeans employ “patent-pending Liquid Shaping Technology,” which highlights your best features, while shaping your worst. The shaper is fused into the denim to provide a control stretch and figure-hugging fit.

Levi’s new ad campaign, “Let your body do the talking,” is breaking  in magazines now, and the shape- and potentially game-changing jeans will be available online and in Levi’s stores on August 4, 2013.

Other body-shaping jeans are on the market, but they are not comfy-cozy—a blue jeans must. Revel jeans are also smart. They have a memory—which means that they will fit your form and frame every time you throw them on.

The new line is based around Levi’s® Curve ID fit system, but takes it a step further with the shaping technology. Finding your Curve ID is not rocket science. Simply log onto the Levi’s site and pick the description that best matches your waist and seat. From there, you will get your curve ID. Revel is available in a range of finishes, washes and colors and comes in both skinny and straight leg.

The cost? $98 and $128.

 

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