Want behind-the-scenes access or need a how-to video to brush up your makeup techniques? Estee Lauder has just the ticket – it’s new official YouTube channel, called Your Source for Expert Beauty Advice (www.youtube.com/esteelauder). The channel launched last week with 35 videos featuring Creative Makeup Director Tom Pecheux as well as global spoksmodels Hilary Rhoda, Constance Jablonski, Liu Wen, Joan Smalls, Carolyn Murphy and Elizabeth Hurley.
Content is original and interactive and even includes a two-way mirror application where you can follow a how-to video and watch yourself applying makeup simultaneously.
In addition to how-tos, the channel features interviews with Tom Pecheux, behind the scenes access, signature services videos, and beautiful skin demonstrations. It also includes product ratings and reviews.