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ELURE – A TOTALLY NEW APPROACH TO SKIN LIGHTENING

Posted by 05.16.11

As I age I understand more and more the importance of a radiant and even-toned complexion. I was probably born with freckles and now the sun is adding to the array with signs of discoloration and sun spots (I’ll never use the dreaded terminology – age spots) on my face as well as my hands. So I was very glad to hear about the new lightening system from Syneron-Candela called elure. Syneron is the global laser company that brought us Velashape, elos, and a host of other unique technologies, and Candela is most well known for its V-Beam pulsed dye laser that targets redness.

The three step program is just possibly one of the biggest real advances in skin lightening of the last 50 years – and the medical community has certainly taken notice. “The main attributes of elure that derive doctor interest include its fast acting formulation, its ability to break down melanin and its excellent tolerability by patients,” said Tom Albright, president and general manager, Topical Aesthetic Division, Syneron. Elure has a roster of renowned dermatologists and plastic surgeons who are already big fans, including Drs. Tina Alster, Debra Price, Leslie Baumann, Alan Gold, and many others.

The elure regimen features three key products; Advanced Lightening Lotion, Advanced Lightening Night Cream and Advanced Facial Wash. Rather than use the age old lightening ingredient hydroquinone, elure contains a brand new formula based on lignin peroxidase, which directly works to reduce melanin – the cause of discoloration – in the skin. Even more exciting, lignin peroxidase is naturally obtained.

“Lignin peroxidase is a naturally occurring enzyme. It is derived from a tree fungus,” explained Dr. Alain Khaiat, president, Seers Consulting. In this case natural means effective and quick as well as gentle. Significant results were observed after 28 days in 82% of subjects in a recent clinical study. “Elure provides a novel approach to skin lightening, directly eliminating the melanin in the upper layers of the epidermis. That is why you see a result very quickly,” said Dr. Khaiat, who has been working with the elure technology for over six years.

After three weeks of daily consistent treatment with elure, skin tone improvement was noted to be much better than with products containing hydroquinone, according to clinical studies conducted in Asia. The pitfall of many current skin lightening treatments is that they can decrease melanin overproduction, but don’t actually decrease the amount of melanin in the epidermis as elure does. Furthermore, elure does not have the side effects often associated with topical skin lighteners, such as irritation, contact dermatitis and even postinflammatory hyperpigmentation.

“Hydroquinone works for discoloration but it doesn’t improve the quality of the skin. Other available options do not treat existing melanin, and weeks to months may be required to see results, which causes decreased patient compliance,” explained Dr. Vivian Bucay, a San Antonio-based dermatologist. “The challenge has been to find an agent that decreases existing pigmentation, and is easy to use and non-irritating. Elure presents a unique and effective solution.”

Clinical testing shows that elure’s key ingredient lignan peroxide is completely safe up to 17,000 times the recommended human dose. The elure treatment has been proven to reduce uneven discoloration caused by aging and sun damage by gently reducing melanin in the skin, resulting in a lighter and brighter, more radiant complexion.

The elure Advanced Skin Lightening range is available exclusively through dermatologists, plastic surgeons, aesthetic practitioners and medispas, but does not require a prescription. The average price of the lotion and night cream is in the $150 range, and the texture and presentation are uber elegant.

Dermatologists concur that you must use a broad spectrum UVA/UVB sunscreen daily to protect your skin from further sun damage.

Find out more and locate a doctor near you at elureskin.com

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