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BEAUTY   |   AESTHETICS   |   WELLNESS

DOVE RETHINKS ARMPITS

03-01-14 | Posted by


Dove
First Dove challenged stereotypes with its Campaign for Real Beauty, advertisements that featured real women with real curves and celebrated attainable beauty. Now, the Unilever brand wants you to think differently about your armpits. The New Dove Advanced Care Anti-Perspirant/Deodorant is specially formulated to fight odor and wetness but also reverse the discoloration and dryness associated with regular shaving.

“Shaving, as we know can be irritating to skin even with the best of razors,” said New York dermatologist Ellen Marmur, MD, at a Dove press event in New York City. “Fifty percent of moisture is lost when we shave the skin in our armpit, which can lead to dryness and sensitivity.”

The new Dove deodorant comes in two varieties, regular and clear, and neither leave residue or white marks on the skin or clothes. Dove Advanced Care Anti-Perspirant/Dodorant ($4.99 to $6.49) offers eight different scents to choose from ranging from a traditional floral powdery scent to a plum sakura blossom and an unscented hypo-allergenic option. Dove Advanced Care Clear Tone Anti-Perspirant/Deodorant comes in two floral scents and one citrus.

Each variety promises 48-hour odor and wetness protection—good to know in case you forget to bring your deo to the gym before going to work one day. They are formulated with calendula, a flower in the daisy family, which helps keep underarm skin from turning dark because of shaving. Moisturizing benefits derive from ingredients borrowed from Unilever’s skincare library and include hydroxyethylurea, an efficacious moisturizer, and polyuethylene glycol, which helps deliver ingredients to the skin.

Armpits—you may not devote much time thinking about them, and thanks to Dove even less time now.

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