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01-13-16 | Posted by

New Year. New launch.

Singer, songwriter, actress and more, Demi Lovato is celebrating her first anniversary as N.Y.C NEW YORK COLOR’s ambassador and as a thank you to her loyal fans, aka the Lovatics, she’s introduced a capsule, the “Lovatics” collection,which includes a Palette Eye Shadow, Lip & Cheek Tint, Mascara and Eyebrow Liner.

“I am so excited to share my first makeup line with N.Y.C NEW YORK COLOR. The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality,” says Lovato.

Lovatics by Demi Eyeshadow Palette in Natural ($4.99) is Demi’s personal favorite. It features 12 nude, gorgeous colors that can be worn alone or combined so that it’s easy to create your own one of a kind look.


Lovatics by Demi Lip and Cheek Tint ($3.99) comes in 4 different shades. Cheeky Pink, Cheeky Red, Cheeky Strawberry and Cheeky Berry are all the perfect choice to brighten and highlight either or both your lips and cheeks. The formula is sheer so each and every one will adapt and work with your own coloring for a completely natural flush plus because there so sheer you can choose to go minimal or add layers for a brighter or deeper effect. To use, apply with a makeup brush or your fingers and blend, blend, blend.

Lovatics by Demi Volume & Length Mascara ($4.99) brings on the drama. It’s only available in black for a reason — rich, dark, long, thick lashes get noticed. This mascara adds extreme volume and length to the skimpiest fringe in just one stroke thanks to the mascara’s dual-fiber brush which has small, rigid bristles to catch and show off even the tiniest and most unnoticeable lashes as well as long and flexible bristles to lift up your lashes for volume galore. It’s made with a high wax formula including beeswax to help build additional volume and carnauba wax to further enhance your lashes.


Lovatics by Demi Eyebrow Liner ($1.99) is the finishing touch in your suitable for the stage look. No look is quite complete without polished brows and this pencil gets the job done. It easily glides colors and defines, and comes complete with a built in brush to groom and shape, too. Available in two shades: Medium Brown and Dark Brown.


N.Y.C New York Color is a make-up brand developed with New York city makeup artists to specifically embody the city that never sleeps’ spontaneous unparalleled energy. The products are on trend, affordable and give great, long lasting results.The N.Y.C NEW YORK COLOR Lovatics Collection by Demi Lovato is available in January 2016 at Target and Walmart.

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