If you live in the New York-tri state area, you might have noticed an unusual movie set trailer parked in your neighborhood earlier this month. No, we’re not talking about filming of the latest Law & Order: SVU episode, but rather the launch of a new beauty focused magazine called Discover Beauty Within.
You may be thinking: does the world really need another beauty magazine? Well, yes it does, particularly this one. Beauty Within’s exclusive focus is on products sold at drugstores and mass retailers. As such, Beauty Within is sold only at Walgreens’ 8,000+ stores and Duane Reade drugstores. The price is $1.99.
The magazine’s editor is Andrea Nagel, a well-known byline in the beauty sphere, and Wendy Lewis, Beauty in the Bag’s own editor in chief, is a contributor. Check out her article in the premiere issue on anti-aging treatments that work. Sofia Vergara is featured on the cover and inside is an exclusive interview with professional volleyballer Gabrielle Reece.
The launch of the new mag was two fold. First there was a grand bash in New York City with editors, writers, and brand reps at the uber chic Botequim restaurant. At the same time, the consumer trailer—called “Suite on the Street”—debuted down the street, complete with five beauty stations to create mini salon experience for shoppers. Next stop for the trailer is Los Angeles to correspond with the launch of the second quarterly issue in June. Chicago and Miami are upcoming destinations.
Not planning a trip to Walgreens or Duane Reade, you can still visit www.DiscoverBeautyWithin.