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06-13-11 | Posted by


Dermablend

Photo Credit: dermablend.com

Millions of women and men have turned to Dermablend over the past 30 years for coverage of scars, birthmarks and any sort of discoloration not sufficiently camouflaged with makeup. Today, a brand for anyone looking for serious coverage with flawless results, Dermablend is celebrating its 30th anniversary with a $15,000 donation to the American Academy of Dermatology’s Camp Discovery.

Camp Discovery is a no-cost program for children living with chronic skin disease. Under the supervision of dermatologists and nurses, children can participate in one of six week-long sessions and enjoy life as a camper with days full of fishing, boating, swimming, water skiing, arts and crafts, and just plain fun.

Dermablend’s donation will help subsidize programming, supplies, transportation and much more. If you would like more information about Camp Discovery, please go to www.campdiscovery.org.

“This is an exciting milestone for us, as we are commemorating not only our brand heritage, but the fact that we’ve undergone a complete transformation,” said Renee Mininni, assistant vice president of marketing for Dermablend. “We’re celebrating the fact that after 30 years, not only do we continue to improve the quality of life for our consumers with severe imperfections, but we provide reliable coverage for everyday use to build a woman’s self confidence.”

Early product introductions, such as Cover Creme SPF30 and Leg and Body Cover SPF15, were the cornerstones of the brand. Today, a complete brand transformation has been made with the introductions of Leg and Body Tattoo Primer and the Smooth Indulgence franchise, which cater to women’s everyday concerns. Dermablend offers coverage products not only for severe needs, but for anyone looking for reliable coverage.

To learn more about Dermablend, go to www.dermablend.com or visit one of its counters at Macy’s, Ulta or Dillard’s as well as select Lord & Taylor, Bon Ton, Carsons and Boscovs locations.

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