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CHANEL LOOKS TO THE ORIENT FOR COCO NOIR

Posted by 08.21.12



There’s a new hot little number in town, and it goes perfectly with your LBD. Chanel’s new fragrance, Coco Noir (1.7 oz. $98, 3.4 oz. $130) is poised to rock the fragrance world.  The highly anticipated new scent seduces with notes of grapefruit and bergamot, rose and jasmine, patchouli and sandalwood.

As Gabrielle “Coco” Chanel would have wanted, this sleek and chiseled bottle is draped in a gleaming, glossy black. But this new version is daringly different, not unlike Mlle. Chanel herself. Top notes of grapefruit and bergamot waft as gentle introductions to a floral accord of rose and jasmine. The drydown of Indonesian patchouli and sandalwood add warmth and a touch of the Orient to Coco Noir.

This new perfume was created by Chanel’s Master Perfumer Jacques Polge, and marks a return to Oriental fragrances for the brand. Polge’s mission has been to unveil the mystery of black through fragrance. He explains, “The night vision of the Orient that starts and ends in Venice imposed itself upon me, and that is where I wanted to go.”

1936 Chanel in Venice

Chanel in Venice. Photo Credit: Chanel.com

Launched in select Chanel stores on August 17, 2012, the fragrance adds to the original Coco line, which made its famous debut in 1984 with a blend of woods, resins, florals and spices contained in a bold bottle. In 2001, Coco Mademoiselle was born. Coco Mademoiselle was much lighter in tone with notes of fruits and florals, recalling the spirit of the young Coco Chanel. The clear Coco Mademoiselle bottle reflected the fragrance’s lightness and levity.

Now, Coco Noir is presented in a bottle with a lot more heft, which makes sense considering the sensuous drydown.  It’s jet black color signifies a more mature audience as well as the heady scent inspired by Venice. The black bottle is stunning and every Chanel lover will have to bring one home.


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