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3 WAYS TO LIGHTEN AND BRIGHTEN FOR SUMMER

Photo Credit: depositphotos.com

Posted by 06.14.17

While clean skin, barely there makeup and wash and go hair is a “lighten up” summer staple beauty look that we all know and love, there are also some “notice-me” looks that are trending and shouldn’t be overlooked. They’ll definitely be getting some playing time from me this summer:

HIGHLIGHTED HAIR: Highlights are one of the easiest face-flattering ways to lighten up your look this season, but if you’re not sure you are ready to take the plunge or don’t want the commitment of sticking with one look you can always go the temporary route with ColorWow Root Cover Up ($34.50). I initially used it in a medium brown shade to camouflage my roots and it worked brilliantly so I experimented with

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THE BEST OF THE BEST: THE 2017 CEW BEAUTY AWARD WINNERS ARE IN

Photo Credit: facebook.com/CosmeticExecutiveWomen

Posted by 05.24.17

Wondering what those in the know in the beauty world picked as the best beauty products of 2017? The CEW Beauty Insider Awards are the only awards voted on by industry insiders — those who know beauty best — instead of consumers. CEW’s more than 6,000 members started the judging with 900+ entries to choose from, whittled it down to 230 finalists and then had the winners chosen by CEW’s Board of Governors and a select group of beauty industry experts so that you know that what you’re buying has more than passed muster.

“It’s challenging for consumers to choose among the thousands of new beauty products and brands launching each year,” says Carlotta Jacobson, President of CEW.

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WHY YOU SHOULD CANCEL THAT KERATIN APPOINTMENT

Photo Credit: facebook.com/colorwowhair

Posted by 05.15.17

As a wavy-haired girl who’s usually trying to smooth out my locks, a crimper just isn’t part of my beauty arsonal, but after checking out images from Jenny Packham’s 2018 bridal collection, that might have to change and I have a feeling that in the not too distant future you’ll get on board with one yourself. Though highly textured hair is not expected to be an all-out trend until next year, if you want to get a jump start on what’s to come and be a leader instead of a follower this spring and summer you’ll want to start experimenting and stepping out now.

Lead Stylist and Color Wow Brand Ambassador Joseph Main, focused on texture, texture and more texture for the hairstyles for Jenny Pac

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FAUX TO PRO: HAIR COLOR

Photo Credit: depositphotos.com

Posted by 05.03.17

According to Clairol, 75 percent of American women color their hair. Whether concealing grays enhancing natural color with highlights or making a radical change at home or in the salon, it takes a bit of maintenance to keep color looking bright and vibrant. If you want to help your color last longer, take a gander at the products below, and don’t miss a few must-know color-extending tips…

The basics: Joico Color Infuse Shampoo and Conditioner ($15.99-$17.99)
These color-depositing duos keep brown, copper and red color bold and bright between salon appointments thanks to a unique technology that helps dyes stick to your strands through multiple washes. They also feature antioxidants t

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