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JOSIE DOES FRAGRANCE

Photo Credit: josenatori.com

Posted by 07.23.14

Sexy lingerie, glam loungewear, vivid colored flowy ensembles…these are just some of what the House of Natori is best known for. Designer Josie Natori now launched a new fragrance, simply called JOSIE.

Her new multi-floral fragrance embodies the scents of crisp asian pear and bergamot with luscious dewy leaves, amidst a bouquet of the national flower of the Philippines, sampaguita, with Freesia, and wild orchid. Finally, there is a mixture of sandalwood and white musk and patchouli. The packaging is bright and uplifting – red with black and white diagonal stripes – and is both playful and modern with a mix of textures and a pop of color.

Having founded her eponymous brand in 1977, Natori also just opened his first boutique in Nolita in New York City brimming with her signature clothing lines, art work, and an eclectic collection of decorative items.

The House of Natori partnered with prestige beauty company LUXE Brands to develop the JOSIE fragrance. The new fragrance collection contains five coordinating pieces; two sizes of eau de Parfum, an eau de parfum rollerball, a rich body cream, and a body lotion, priced from $22 – 95.

“I wanted to create a fragrance for JOSIE that exudes charisma. I am thrilled with the scent – it truly captures the essence of the brand. Today’s woman knows that there is value in expressing her true self and the JOSIE fragrance, a beautiful sensual scent, gives her one more way to express her irrepressible individual style,” says Natori.

JOSIE can be found at Bloomingdale’s and Dillard’s.


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CALVIN KLEIN ETERNITY CELEBRATES ITS 25TH ANNIVERSARY

Photo Credit: LordandTaylor.com

Posted by 06.02.14

Twenty-five years is not a long time for true love. And that’s what Calvin Klein believes, as he launched two timeless limited edition bottles of Eternity to celebrate the fragrance’s 25th anniversary.

The bottles, released to celebrate love and intimacy, are works of art: the commemorative flasks come in a polished silver finish as shiny as wedding bands themselves. The original Eternity fragrance, released in 1989, was positioned as a romantic scent with notes of freesia, mandarin, sage, muguet, white lily, patchouli, and sandalwood. It was inspired by a wedding band that the Duke of Windsor gave to his beloved Duchess: a band of diamonds inscribed with the word Eternity.

The 25th anniversary editions add an edgy twist to the classic fragrances for men and women, and even better, these are presented in collectible flasks.

In the women’s anniversary edition, notes of marigold, narcissus, and amber have been added for edgy presence. The men’s version includes green botanics, jasmine, basil, geranium, tarragon, and cedarwood.

The women’s fragrance is crisp but not loud: I have to admit, it is not the typical fragrance I think of when the word “romantic” comes to mind, but it is extremely modern and Calvin Klein, which is to say, alluring and enigmatic—like a movie by Frederico Fellini. The advertising campaign, with a male and female model (Christy Turlington) in black and white is very minimalist, but mysterious.

In addition to the limited edition fragrance bottles, the brand will launch the Eternity Project, a global philanthropic initiative, designed to foster the meaning of love and commitment through various partnerships and projects, one of which will be Every Mother Counts that works to end preventable deaths caused by pregnancy and childbirth around the world.

The female eau de parfum spray retails for $81 and the men’s version retails for $71 and they are collectibles in every sense of the word.

 


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THIERRY MUGLER’S ALIENS AND ANGELS

Posted by 05.16.14

French designer Thierry Mugler changed the course of fragrance history when he launched Angel, the completely flowerless gourmand Oriental scent filled with notes of chocolate, vanilla, and caramel. Totally polarizing—if you love it, you love it—its fans are so numerous, as to have kept the franchise strong for 22 years. Alien followed in 2004, and found a new younger audience. Now comes Alien Eau Extraordinarie ($69 or $89), described as a floral, woody, amber creation in three revelations.

The new scent is essentially an updated riff on the original. “With Eau Extraordinaire, we’ve removed the floral note and replaced it with something absolutely luminous,” said Joseph McElroy, director of education, Clarins Fragrance Group. “We’re moving toward the light side,” he quipped, adding, “the creature that Thierry Mugler has created Alien around really is a benevolent being.”

The new scent’s three accords include notes of Tunisian neroli, Italian bergamot tea, tiare flower, cashmeran, white amber, and heliotrope.

Alien Eau Extraordinaire is contained in a joyously flamboyant bottle inspired by the Marquise diamond cut, which was conceived by France’s King Louis XV for his mistress Marquise de Pomadour. And like most of the Thierry Mugler bottles, this one is refillable.

In fact, sustainable packaging is so high on the company’s list that it has introduced the Source fragrance fountain. The Source gives customers the chance to refill any Thierry Mugler fragrance bottle from a fountain, much like was done over a 100 years ago. “The reality is that these bottle are so beautiful that we made them refillable,” said Lionel Uzan, senior vice president, sales and marketing, Clarins Fragrance Group.

The Source is available at retail stores nationwide, including many, many Sephora locations.


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