Photo Credit: welleco.com
Want to look like Elle Macpherson when you turn 50? Who doesn’t! Aussie supermodel and lingerie designer known simply as “The Body” in some circles, looks 35 but just recently turned the big 5-0. Along with her big birthday, came a big reveal that she is a long term devotee of THE SUPER ELIXIRTM, touted as the next generation in alkalizing food supplements.
Simone Laubscher, PhD, from Sydney, who served as Joint Head of Medical Services and Head Nutritionist at The Third Space Medicine in London, UK, has been formulating THE SUPER ELIXIR for Elle for 15 years. Called a super green supplement, the powder comes in a luxurious shiny jet black ceramic jar housed in an elegant black box, not the usual look for a nutritional supplement. It is meant to be consumed in the AM because it gives an energy boost, added to smoothies, coconut water, almond milk, juice, or sprinkled into yogurt or on top of salads. The 300g caddy is $135 and 300g refill pouches are $80
Elle’s SUPER ELIXIR is among the new generation of functional foods that is taking the market by storm. According to Packaged Facts, “The US nutritional supplements market is going to maintain its average growth rate of just over 6% per year through 2018, hitting sales of $16.4 billion….Sales of nutritional supplements will experience an increased growth rate between 2014 and 2018, with sales expanding due to an aging population, rising consumer involvement in personal health, and a growing expectation of personalization for virtually all services and products.”
If you’re keen to jump on the functional foods cart, check out these brands that are sold through cosmetic surgeons and aesthetics clinics:
Aneva™ DERMA Skin Beverage: Aneva™ DERMA is a new nutraceutical skin beverage that is touted to contain high amounts of collagen amino acid peptides, hyaluronic acid powder, vitamin C, grape seed extract, green tea extract, alpha lipoic acid, zinc, manganese, and copper that work from within to rejuvenate your skin.
GliSODin®: This nutricosmetic line was developed to deliver skin benefits before and after cosmetic procedures. It combines superoxide dismutase (SOD), derived from melons grown in France, with gliadin, which stabilizes the SOD in the body. GliSODin features product ranges specifically formulated to target skin brightening and sun protection, weight management, and recovery.
It’s rare to see an established beauty company launch a completely new brand, but that’s what Pond’s Institute has done with Iluminage, a concept that incorporates devices, skin care, and even an anti-aging pillow case.
The Iluminage Skin Firming Laser, the first at-home laser that is FDA-cleared to reduce wrinkles around the mouth and eyes, is a cornerstone of the launch. It’s clinically proven to deliver results, but at $595, this laser may be out of reach for some. Thankfully, the brand has developed the complementary Iluminage Youth Cell Skincare collection.
The 4-product range draws inspiration from a new discovery by Pond’s Institute scientists who have decoded DNA pathways that give epidermal cells their renewing power. The products boast anti-aging ingredients like peptides (including a youth cell bodyguard), fatty acids, alpha hydroxyl acid, retinol, and retinol boosters.
When used as a comprehensive system, the range is formulated to reduce the appearance of lines, wrinkles, laxity, and even crow’s feet and eye puffiness and shadows. The products comprise:
Iluminage Youth Cell Concentrate ($95): offers the highest concentration of the range’s five anti-aging powerhouse ingredients in a turbo-charged serum that you apply before your moisturizer. It goes on beautifully on the skin and acts also as a primer. In a 12-week clinical study, 96% of women demonstrated a significant reduction in the visual signs of photo-damage.
Youth Cell Eye Cream ($55): my favorite of the bunch because it delivered the best results for me. The concentrated cream provides 24-hour hydration for the under eye area, while it decreases signs of crow’s feet, fine lines, and wrinkles. It harnesses the power of additional ingredients, including tetrapeptide, caffeine and zinc oxide, to help reduce the look of puffiness and dark, under-eye circles. In an 8-week consumer study, 85% of women reported that eye contour skin felt firmer.
Youth Cell Day Cream ($70): this 24-hour hydrating cream offers the added benefit of broad spectrum UVA/UVB filters and vitamin E and vitamin B3. It looks thicker than most day creams and it takes a bit more effort to rub it into the skin until it is well absorbed, but the upside is that it offers better hydration for a longer period of time. In a 4-week consumer study, 90% of women noticed smoother skin texture.
Skin Prep Gentle Cleanser ($25): this a great way to start the day by removing dirt and grime. Suitable for all skin types, this cleanser also contains high quality glycerin and aloe vera, and is ideal for the summer months.
If you can afford the splurge, try the skin care in conjunction with the Skin Firming Laser. Alternately, Iluminage has also launched the creative Skin Rejuvenation Pillowcase ($60), which is infused with copper oxide to keep wrinkles at bay. Plus, its silky smooth and luxurious to sleep on.
True or false: women in their 40s like the way they look? The BITB team votes for a resounding “True,” noting that women in their 40s know who they are and possess the type of confidence that makes them strong, beautiful, and often in the best shape of their lives.
The challenge is staying that way. Enter the new Lierac Magnificence skin care line. Formulated to fight wrinkles, loss of firmness, and lack of radiance, the four-product collection has been created specifically for women in their 40s, and targets a process called glycoxidation.
Glycoxidation is a combination of two biological processes: glycation and oxidation. Part of natural aging, glycation occurs when sugarsbuild up in the body and basically paralyze certain proteins. This leads to the creation of Advanced Glycation End-Products (AGEs), which slow down the metabolism of skin cells and ultimately cause skin to loose its elasticity. Combine that with oxidation, the bombardment of free radicals, and skin loses its support structure, wrinkles appear, and skin becomes less firm and radiant..
Magnifience targets glycoxidation with the patented D-Glyox complex, which comprises three key ingredients: pomegranate flower, silk tree and liposome peptide. Together they help reduce the appearance of visible signs of aging by encouraging the elimination of glycated proteins and AGEs.
The Magnificence range includes:
Red Serum Intensive Revitalizing Treatment ($86): Actually red in color, this concentrated serum adds hibiscus flower to the D-Glyox complex for a pore refining effect.
Day & Night Cream for Dry Skin ($78): A daily anti-aging treatment that is formulated with shea butter, marula oil, and D-Glyox.
Day & Night Gel for Normal to Combination Skin ($78): D-Glyox complex in a cream-gel texture that instantly mattifies oilhy-prone skin.
Precision Eye Care ($49): 7% D-Glyox, hyaluronic acid, and vitamins C and E work to diminish lines, puffiness, and dark circles.
Clinical studies show that after four weeks use of the Serum and Day & Night Cream, subjects showed a 40% reduction in wrinkles and 33% improvement in firmness.
Sugar—not so wonderful for the hips, and now we know not so wonderful for the skin.