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Posted by 07.23.14

Sexy lingerie, glam loungewear, vivid colored flowy ensembles…these are just some of what the House of Natori is best known for. Designer Josie Natori now launched a new fragrance, simply called JOSIE.

Her new multi-floral fragrance embodies the scents of crisp asian pear and bergamot with luscious dewy leaves, amidst a bouquet of the national flower of the Philippines, sampaguita, with Freesia, and wild orchid. Finally, there is a mixture of sandalwood and white musk and patchouli. The packaging is bright and uplifting – red with black and white diagonal stripes – and is both playful and modern with a mix of textures and a pop of color.

Having founded her eponymous brand in 1977, Natori also just opened his first boutique in Nolita in New York City brimming with her signature clothing lines, art work, and an eclectic collection of decorative items.

The House of Natori partnered with prestige beauty company LUXE Brands to develop the JOSIE fragrance. The new fragrance collection contains five coordinating pieces; two sizes of eau de Parfum, an eau de parfum rollerball, a rich body cream, and a body lotion, priced from $22 – 95.

“I wanted to create a fragrance for JOSIE that exudes charisma. I am thrilled with the scent – it truly captures the essence of the brand. Today’s woman knows that there is value in expressing her true self and the JOSIE fragrance, a beautiful sensual scent, gives her one more way to express her irrepressible individual style,” says Natori.

JOSIE can be found at Bloomingdale’s and Dillard’s.

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Posted by 07.16.14

It’s rare to see an established beauty company launch a completely new brand, but that’s what Pond’s Institute has done with Iluminage, a concept that incorporates devices, skin care, and even an anti-aging pillow case.

The Iluminage Skin Firming Laser, the first at-home laser that is FDA-cleared to reduce wrinkles around the mouth and eyes, is a cornerstone of the launch. It’s clinically proven to deliver results, but at $595, this laser may be out of reach for some. Thankfully, the brand has developed the complementary Iluminage Youth Cell Skincare collection.

The 4-product range draws inspiration from a new discovery by Pond’s Institute scientists who have decoded DNA pathways that give epidermal cells their renewing power. The products boast anti-aging ingredients like peptides (including a youth cell bodyguard), fatty acids, alpha hydroxyl acid, retinol, and retinol boosters.

When used as a comprehensive system, the range is formulated to reduce the appearance of lines, wrinkles, laxity, and even crow’s feet and eye puffiness and shadows. The products comprise:

Iluminage Youth Cell Concentrate ($95): offers the highest concentration of the range’s five anti-aging powerhouse ingredients in a turbo-charged serum that you apply before your moisturizer. It goes on beautifully on the skin and acts also as a primer. In a 12-week clinical study, 96% of women demonstrated a significant reduction in the visual signs of photo-damage.

Youth Cell Eye Cream ($55): my favorite of the bunch because it delivered the best results for me. The concentrated cream provides 24-hour hydration for the under eye area, while it decreases signs of crow’s feet, fine lines, and wrinkles. It harnesses the power of additional ingredients, including tetrapeptide, caffeine and zinc oxide, to help reduce the look of puffiness and dark, under-eye circles. In an 8-week consumer study, 85% of women reported that eye contour skin felt firmer.

Youth Cell Day Cream ($70): this 24-hour hydrating cream offers the added benefit of broad spectrum UVA/UVB filters and vitamin E and vitamin B3. It looks thicker than most day creams and it takes a bit more effort to rub it into the skin until it is well absorbed, but the upside is that it offers better hydration for a longer period of time. In a 4-week consumer study, 90% of women noticed smoother skin texture.

Skin Prep Gentle Cleanser ($25): this a great way to start the day by removing dirt and grime. Suitable for all skin types, this cleanser also contains high quality glycerin and aloe vera, and is ideal for the summer months.

If you can afford the splurge, try the skin care in conjunction with the Skin Firming Laser. Alternately, Iluminage has also launched the creative Skin Rejuvenation Pillowcase ($60), which is infused with copper oxide to keep wrinkles at bay. Plus, its silky smooth and luxurious to sleep on.



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Posted by 07.15.14

True or false: women in their 40s like the way they look? The BITB team votes for a resounding “True,” noting that women in their 40s know who they are and possess the type of confidence that makes them strong, beautiful, and often in the best shape of their lives.

The challenge is staying that way. Enter the new Lierac Magnificence skin care line. Formulated to fight wrinkles, loss of firmness, and lack of radiance, the four-product collection has been created specifically for women in their 40s, and targets a process called glycoxidation.

Glycoxidation is a combination of two biological processes: glycation and oxidation. Part of natural aging, glycation occurs when sugarsbuild up in the body and basically paralyze certain proteins. This leads to the creation of Advanced Glycation End-Products (AGEs), which slow down the metabolism of skin cells and ultimately cause skin to loose its elasticity. Combine that with oxidation, the bombardment of free radicals, and skin loses its support structure, wrinkles appear, and skin becomes less firm and radiant..

Magnifience targets glycoxidation with the patented D-Glyox complex, which comprises three key ingredients: pomegranate flower, silk tree and liposome peptide. Together they help reduce the appearance of visible signs of aging by encouraging the elimination of glycated proteins and AGEs.

The Magnificence range includes:

Red Serum Intensive Revitalizing Treatment ($86): Actually red in color, this concentrated serum adds hibiscus flower to the D-Glyox complex for a pore refining effect.

Day & Night Cream for Dry Skin ($78): A daily anti-aging treatment that is formulated with shea butter, marula oil, and D-Glyox.

Day & Night Gel for Normal to Combination Skin ($78): D-Glyox complex in a cream-gel texture that instantly mattifies oilhy-prone skin.

Precision Eye Care ($49): 7% D-Glyox, hyaluronic acid, and vitamins C and E work to diminish lines, puffiness, and dark circles.

Clinical studies show that after four weeks use of the Serum and Day & Night Cream, subjects showed a 40% reduction in wrinkles and 33% improvement in firmness.

Sugar—not so wonderful for the hips, and now we know not so wonderful for the skin.


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