PROJECT BACKPACK – SUNSCREEN GOES TO SCHOOL
Talk about a catch-22. Unprotected exposure to UV rays during childhood significantly increases a person’s chances of developing skin cancer later in life. But since sunscreen is regulated as an over-the-counter drug by the FDA, it is prohibited from being used in America’s public schools – except for schools in the state of California.
Mother and beauty company executive Holly Thaggard wants to change all that and encourage sun protection for children even during the school day and especially on field trips. As founder and CEO of Supergoop!, a sunscreen company committed to incorporating SPF into our daily skincare regimens, she has launched Project Backpack, a vehicle to influence a change in state policies.
“As a parent I was upset and as a suncare professional, I was discouraged that sun protection laws are so antiquated,” Ms. Thaggard stated. “I decided that there needed to be an effective platform for concerned parents to contest such counterintuitive legislation”
The idea for Project Backpack developed out of a real life situation. Ms. Thaggard’s daughter came home from her first grade class prior to a field trip with a note in her backback stating that any sunscreen included in a child’s backpack would be discarded.
The way Project Packpack works is that for every Supergoop! SPF 30 Everyday UV Lotion that is sold, Ms. Thagard, on behalf of her company, will donate one backpack-sized sunscreen to a partner school in the U.S. This year, the goal is to provide sunscreen for 30,000 to 40,000 K-12 students in approved schools, starting in California.
You can support Project Backpack by purchasing Supergoop’s SPF 30 Everday UV Lotion at retailers nationwide, advocating the program in your child’s school, and/or signing a petition on supergoop.com/projectbackpack. Supergoop! is sold at Nordstrom Sephora, Barney’s and Supergoop.com.
ILLAMASQUA’S CROSS-GENERATIONAL BEAUTY CONTEST
British cult-makeup brand Illamasqua is seeking beauties who defy age to feature in its upcoming “Beauty Before Age” ad campaign. It is accepting nominations now on Illamasqua.com from women who surpass the cultural norm and never let age define them. You can nominate yourself, mother, aunt, grandmother or any strong person in your life to be part of the brand’s Autumn/Winter 2012 campaign.
In addition to individuals, the Illamasqua crew seeks cross-generational pairs such as mother/daughter, niece/aunt and even grandmother/grandson who embody the theme of beauty without limits.
Illamasqua is all about self-expression – great big empowering self expression of all ages, races and creeds. And for its next ad campaign, the unlimited ethos of Illamasqua is breaking the unspoken barrier of age.
Nominations are open now for the photo shoot that will take place in late May. Nominees must be available on May 23 and May 24to travel to London for the photo shoot. Travel and expenses will be covered. Nominate yourself or someone else at www.illamasqua.com/beauty-before-age.
In return, all those featured in the campaign will receive $800; a new Illamasqua make-up kit worth $800 and a framed photo of yourself like you’ve never looked like before.
PONY UP TO WELLA’S GIVEAWAY
The pony is back and breaking out of the gym according to the style experts at Wella. Just check out the hairdos donned by Fergie, Busy Phillips and the models on the Missoni runway. To win the Wella Professionals products used in these styles, enter the contest posted on the Wella Professionals Facebook page.
For the 2012 Grammy Awards, Wella Professionals celebrity stylist Andy LeCompte tied up Fergie’s tresses in a pony that is perfect for the office, a night out or…an award gala. To get this look, tightly pull straight hair into a high ponytail and wrap a section of hair around the elastic. Andy recommends finishing the look with Wella Professionals Pearl Styler Styling Gel to keep the high energy and edgy look.
Cougar Town star, Busy Phillips took a retro approach to her pony up do at the Golden Globes awards in January, twisting her hair into a classic French twist. Create the look, which was styled by Chris McMillan for Wella Professionals, by prepping wet hair with a styling mousse like Wella Professionals Extra Volume Mousse. Then loosely dry hair, pull into a pony and twist for a modern take on a classic style.
Embrace your hair’s natural texture with this new approach to an everyday bun inspired by the look created by Wella Professionals Global creative director Eugene Souleiman at the Missoni SS’12 show at Milan Fashion Week. To get the look, rub Wella Professionals Pearl Styler Styling Gel all over wet hair for a textured effect. Blow dry hair so it looks slightly disheveled and create a neat side part. Pull hair back at the nape of the neck; wrap an elastic band once around the base and then stop short when pulling the pony all the way through the second time to create a loop with the rest of the pony falling free.
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