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SOFIA TIME: SOFIA VERGARA TO DEBUT FRAGRANCE ON HSN

Posted by 04.23.14

If you love fragrance and Sofia Vergara, like I do, tune into HSN tonight at midnight (EDT) and see the Modern Family star kick off the launch of her first-ever fragrance, Sofia by Sofia Vergara.

The eau de parfum is a juicy oriental flora fragrance that takes inspiration from Sofia’s native Colombia.

“The scent reminds me of Colombia because in Colombia flowers are everywhere. You walk into a doctor’s office and there are flowers. You go to your mother’s house and there are flowers,” the lovable and sexy actress exclusively told Beauty in the Bag.

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Described as a sparkling cocktail, Sofia by Sofia Vergara features top notes of blackberry, sparkling cassis buds, and plum; mid notes of purple violet, Colombian rose, and Colombian orchid; and base notes of earthy woods, vanilla, and sandalwood. It’s all about energy and sexy magnetism.

“We used orchids and roses because those are my favorite flowers, and they’re Colombian,” she exclaimed. “I wanted to bring a little bit of who I am, my ethnicity, and where I’m from. I thought is was very cool to be able to get flowers from Colombia actually into the perfume.”

Gosh, Sofia, you make us proud of Colombia too.

All this floral delight is contained in a clear bottle that was inspired by the actress’s favorite stone—an emerald. The eau de parfum is available in two sizes, 50ml for $48 and 100ml for $55. The collection also includes Shimmer Body Lotion, 200ml for $30.

SOFIA BY SOFIA VERGARA HSN DEBUT:  THURSDAY, APRIL 24, 2014, 12AM EST


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Photo Credit: wekeepitkind.com

FRESH KIDZ KEEP IT KIND

Posted by 04.19.14

Body order is a touchy subject. You know exactly what I mean if you ever needed to tell a co-worker to rethink their hygiene regimen (I have and it’s not fun). Kids present an equally sticky situation. Children reach puberty at younger and younger ages—an unfortunate consequence of antibiotic loaded milk and meat—and their still little bodies begin to emit adult like odors—worse, in some cases, because kids are so active.

The UK’s Roberta and Michael Harris took matters into their own hands so visits with their grandchildren would be more pleasant. With 20+ years of pharmaceutical experience under their belts, they developed and formulated Fresh Kidz, a deodorant range just for children.

Originally launched in the UK, Fresh Kidz just hit stateside stores. It’s available in two versions—Fresh Kidz Girls ($4.99) and Fresh Kidz Boys ($4.99), each formulated without aluminum, parabens, or alcohol, which could be irritating or harmful to young armpits.

“It was essential to create a brand that parents could trust, and at the same time we wanted to design the range so kids would want to use it,” said Rochelle Diaz, COO of Kind2Skin USA, which markets Fresh Kidz in the US. “Our ultimate mission is to create a natural based range of personal hygiene products for kids aged between eight and fourteen.”

Housed in cute kid sized roll on packaging, Fresh Kidz is said to give 24-hour protection. It is available now at Meijer, select Whole Foods, Giant, Stop & Shop, and Amazon.com.


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DISCOVER BEAUTY WITHIN MAGAZINE HITS WALGREENS SHELVES

Posted by 04.16.14

If you live in the New York-tri state area, you might have noticed an unusual movie set trailer parked in your neighborhood earlier this month. No, we’re not talking about filming of the latest Law & Order: SVU episode, but rather the launch of a new beauty focused magazine called Discover Beauty Within.

You may be thinking: does the world really need another beauty magazine? Well, yes it does, particularly this one. Beauty Within’s exclusive focus is on products sold at drugstores and mass retailers. As such, Beauty Within is sold only at Walgreens’ 8,000+ stores and Duane Reade drugstores. The price is $1.99.

The magazine’s editor is Andrea Nagel, a well-known byline in the beauty sphere, and Wendy Lewis, Beauty in the Bag’s own editor in chief, is a contributor. Check out her article in the premiere issue on anti-aging treatments that work. Sofia Vergara is featured on the cover and inside is an exclusive interview with professional volleyballer Gabrielle Reece.

The launch of the new mag was two fold. First there was a grand bash in New York City with editors, writers, and brand reps at the uber chic Botequim restaurant. At the same time, the consumer trailer—called “Suite on the Street”—debuted down the street, complete with five beauty stations to create mini salon experience for shoppers. Next stop for the trailer is Los Angeles to correspond with the launch of the second quarterly issue in June. Chicago and Miami are upcoming destinations.

Not planning a trip to Walgreens or Duane Reade, you can still visit www.DiscoverBeautyWithin.


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