RALPH LAUREN FRAGRANCE QUIZ
Whether you are “Sporty,” “Sensual,” “Free-Spirited,” or “Stylish,” Ralph Lauren’s new Big Pony Collection for Women has a fragrance to suit your personality. To help determine which of the collection’s four scents fit your lifestyle, take the “Life in Color Quiz,” a quick, 4-question online quiz that celebrates the recent launch of the collection.
Each of the collection’s four fragrances is designed to match different moods, personalities or occasions.
For the “Sporty” inclined, the collection’s Bottle #1 ($70) is a floral citrus scent that features grapefruit and blue lotus in an energetic blend formulated to evoke confidence and awake the senses.
Bottle #2 ($70), for the “Sensual” among us, is a floriental fruity fragrance that highlights cranberry and tonka mousse. It is perfect for an alluring flirt with a romantic spirit.
The “Free-Spirited” fragrance, Bottle #3 ($70), is a floral green scent that contains notes of pear and mimosa – creating a crisp, bright aura for a radiant optimist.
The “Stylish’ fragrance, Bottle #4 ($70, is an Oriental floral blend that contains wild cherry and purple amber for the woman who leaves an impression wherever she goes.
To celebrate the launch of The Big Pony Collection for Women, Ralph Lauren partnered with pop rock group OneRepublic for the exclusive release of the band’s new song “Life in Color.” While the song won’t be released to the general public until summer 2012, it can be previewed now in The Pony Collection’s film and digital campaign, shot be renowned photographer Bruce Weber.
The Big Pony Collection for Women is available now exclusively at Bloomingdale’s, RalphLauren.com and Ralph Lauren location, followed by most fine department stores later this month.
DIOR – TAKING IT TO THE EXTREME
For light-as-a-feather color, check out the new Dior Addict Extreme ($30) lipstick, which will be hitting store counters nationwide next month. When applied, the melt-away texture leaves just the right amount of color on your lips to make a definite impression yet not overwhelm. Available in 12 shades, Dior Addict Extreme has a fashion inspired color palette that actually harkens back to the wishes of the brand’s founder, designer Christian Dior.
“Why deprive fashion and women of the prestige of color,” asked Christian Dior, who as early as 1947 envisioned a “total look” where his fashions would be complemented with original and vibrant shades of lipstick.
Tyen, artistic director of Dior makeup, continues this tradition with Dior Addict Extreme, which draws inspiration from current runway shows.
The variety of colors offers a comprehensive range that goes from barely there to full out glamour. The shades are divided into four color families: natural beige shades; variations of essential pinks; bright, playful colors; and glamorous, intense shades. Each color family has a signature shade: Incognito, a chic discreet greige reminiscent of the minimalist chic of Parisian women; Lucky, a bold pink shade named after one of Mr. Dior’s favorite models in the 1950s; Plaza, a refined mauve named for the iconic Plaza Athenee Hotel on the Avenue Montaigne in Paris; and Riviera, an electric coral celebrating Christian Dior’s love of sunny locales.
These four signature shades are also available in Dior Addict Vernis ($23) nail polish, which can be matched to the lipstick or contrasted for a fashionable color block look.
TRUTH OR DARE – MADONNA’S NEW FRAGRANCE
Who would have guessed that for her very first fragrance Madonna, queen of the extreme, would have taken the traditional route? Traditional yet bold would be my way of describing Truth of Dare, the scent she will be launching next month in partnership with Coty.
Described as a robust signature white floral, Truth or Dare starts with classic gardenia and tuberose notes and reinvents them to create a contemporary and sexy fragrance. To the white floral notes are added woods and vanilla, resulting in a modern interpretation of a classic composition. In addition to vanilla, the gourmand note of caramelized amber has been added to provide a contemporary edge.
“My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose,” stated Madonna. “I wanted to recreate this scent but with something fresh and new about it as well. Something honest and yet daring. Hence the name Truth or Dare.”
The final composition includes top notes of gardenia, tuberose and neroli. Middle notes feature jasmine, benzoin tears, white lily petals. The base notes are vanilla absolute, carmelized amber and musk aura.
Said to evoke a sense of darkness and light, Truth or dare is meant to represent the dichotomy in all of us – innocent vs. deceitful, giving vs. self-absorbed, timeless vs. modern.
The Truth or Dare collection includes eau de parfum in three sizes: 30ml for $39, 50ml for $55 and 75ml for $68. It also includes a body lotion, 200ml for $28, and a shower gel, 200ml for $24.
Truth or Dare will be available exclusively at Macy’s starting April 2012 and will roll out to other specialty stores in January 2013.
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