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WHAT’S IN YOUR BAG?

DISCOVER BEAUTY WITHIN MAGAZINE HITS WALGREENS SHELVES

Posted by 04.16.14

If you live in the New York-tri state area, you might have noticed an unusual movie set trailer parked in your neighborhood earlier this month. No, we’re not talking about filming of the latest Law & Order: SVU episode, but rather the launch of a new beauty focused magazine called Discover Beauty Within.

You may be thinking: does the world really need another beauty magazine? Well, yes it does, particularly this one. Beauty Within’s exclusive focus is on products sold at drugstores and mass retailers. As such, Beauty Within is sold only at Walgreens’ 8,000+ stores and Duane Reade drugstores. The price is $1.99.

The magazine’s editor is Andrea Nagel, a well-known byline in the beauty sphere, and Wendy Lewis, Beauty in the Bag’s own editor in chief, is a contributor. Check out her article in the premiere issue on anti-aging treatments that work. Sofia Vergara is featured on the cover and inside is an exclusive interview with professional volleyballer Gabrielle Reece.

The launch of the new mag was two fold. First there was a grand bash in New York City with editors, writers, and brand reps at the uber chic Botequim restaurant. At the same time, the consumer trailer—called “Suite on the Street”—debuted down the street, complete with five beauty stations to create mini salon experience for shoppers. Next stop for the trailer is Los Angeles to correspond with the launch of the second quarterly issue in June. Chicago and Miami are upcoming destinations.

Not planning a trip to Walgreens or Duane Reade, you can still visit www.DiscoverBeautyWithin.


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PELLEVE PRESENTS SKIN TIGHTENING LESSONS

Posted by 04.04.14

New York dermatologist, Dr. Dina Strachan of Aglow Dermatology, graciously opened her Union Square office to the press on April 2 to highlight the benefits of Pellevé® and PelleFirm from Ellman International. Editors from Shape, The Oprah Magazine, and Prevention, among others, were there to learn about the enhanced Pellevé® System, including PelleFirm, the new body firming treatment.

Dr. Strachan outlined the benefits of Pellevé as a wrinkle reducing and skin-tightening system. “First of all, it is customizable, comfortable, cost effective, and there is no downtime,” she said. “It’s great for someone who wants something non-invasive.”

Kirsten Doerfert of Ellman International with Dr. Dina Strachan.

Kirsten Doerfert of Ellman International with Dr. Dina Strachan.

The Pellevé system is FDA cleared for the treatment of mild to moderate skin wrinkles and skin tightening. The ideal candidate is between 30 to 60 years old with moderate skin laxity. It is not a replacement for a surgical facelift, said Dr. Strachan, athough it can help delay the necessity of one. If you have lost a lot of volume in your face and have a great deal of sagging, surgery may be a better alternative.

Pellevé results are often immediate, and continue to develop over six months. Dr. Strachan reported a pre-date Pellevé phenomenon, where patients schedule a treatment just before a date to get an immediate lift and skin refresher. The treatment is virtually painless and leaves no visible signs, except for an occasional slight redness that resolves quickly.

“Pellevé works by basically stimulating your body to do what it used to do,” said Dr. Strachan. “It causes a little micro injury that stimulates collagen and elastin production and changes the elastin fibers, causing a contraction of the skin.” Voila, your skin is lifted and wrinkles are diminished, especially around the delicate eye area.

Aglow Dermatology physician assistant giving a Pelleve facial treatment.

Aglow Dermatology physician assistant giving a Pelleve facial treatment.

PelleFirm uses the same device, but with a different handle. Both treatments use radiofrequency to target and heat the deep layers of the skin, bypassing the outer layer, which is why treatment leaves no exterior mark. Technically, Pellevé is FDA cleared to heat deep tissue—AKA skin tightening, explained Dr. Strachan.

She showed before and after photos of PelleFirm treatments, which were amazing. As with other body firming devices, it is not a weight loss system, but it does work wonders on getting rid of the jiggle and firming up a post-baby tummy. It also can visibly reduce the appearance of cellulite without invasive surgery or laser treatments.

A series of three treatments is generally recommended for both body and facial tightening, though as Dr. Strachan pointed out, many people see an immediate lifting effect after just one visit. Cost per treatment ranges from $500 to $1000, depending upon the location of the practitioner and the extent of the area to be treatment. Results last six months or longer, and often require nothing more than one refresher treatment once or twice a year to maintain the benefits. A small price to pay for a body lift!!!

Visit pelleve.com to find a Pelleve physician or medspa near you.


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AAD AND DR. ELLEN MARMUR SAY “TAKE A HIKE” TO CANCER

Posted by 03.29.14

New York dermatologist Ellen Marmur, MD, is doing a lot more than just talking about fighting skin cancer. In July 2014, she will take a 16,732-foot hike up the face of Mt. Kilimanjaro in Tanzania to raise funds for SPOT Skin Cancer, an education, awareness, and prevention program from the American Academy of Dermatology (AAD).

The goal of Marmur’s Skin Cancer – Take a Hike effort is to kick off a campaign to raise $1 million for the SPOT initiative.

“My epiphany came last year when I had a flash of several things I must do before I can’t. One was to climb Mount Kilimanjaro in Africa while another was to educate others about a disease that has touched me—skin cancer.  Both of these ideas have come together in a personal goal I have set by creating “Skin Cancer—Take a Hike”—where I will climb Mount Kilimanjaro with friends and use it to launch a campaign to raise $1 million for the American Academy of Dermatology’s SPOT Skin Cancer initiative,” stated Marmur.

The purpose of SPOT Skin Cancer is to prevent and detect skin cancer, and ultimately save lives. As its tagline (Prevent. Detect. Live.) implies, SPOT helps the public understand that skin cancer is easy to prevent by seeking shade, covering up, and wearing sunscreen. SPOT also emphasizes that skin cancer is easy to detect by looking for changing or new spots on your skin. Sometimes itching or bleeding can be a sign too, so don’t dismiss these symptoms and see a dermatologist.

More than 3.5 million new skin cancer cases will be detected this year. You can support early diagnoses, awareness, and prevention with a contribution to Marmur’s effort. Funds will benefit the AAD’s Skin Cancer Screening Program, Shade Structure Grant Program, and public service advertisements.

For more information visit: TAKE A HIKE.

 


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