Photo Credit: anthelios.laroche-posay.ca
LA ROCHE-POSAY HOSTS FREE SKIN CANCER SCREENINGS
Getting regular skin screenings is one of the best ways to catch skin cancer before it becomes serious or even deadly. And there is no excuse not to get one, even if you are a little cash stressed. Skincare company La Roche-Posay is sponsoring free skin cancer screenings in 16 US cities this summer as part of its commitment to keep our skin safe.
If you are in New York this week, check out Parasols of Protection, on Friday, June 21, and Saturday, June 22, from 11 am to 7 pm at Madison Square Park. You won’t be able to miss the event because La Roche-Posay has sponsored an art installation of suspended umbrellas over the park as a symbol of skin safety. Doctors from the Women’s Dermatologic Society will be on hand to provide free skin cancer screenings, and visitors will get the chance to receive free sunscreen.
La Roche-Posay Anthelios sunscreen products, a UVA and UVB protection line that is recommended by many dermatologists, will be available for purchase at the event. Proceeds of these sales will benefit skin cancer research.
But New York is not the only locale for free screenings. La Roche-Posay will be sponsoring skin checks at Ulta stores in California, Georgia, Illinois, New Jersey, Pennsylvania, and Texas. Check with your local Ulta store for more information, or visit the La Roche-Posay Facebook page for upcoming Save Our Skin events in your area.
LANCÔME ALBER ELBAZ COLLECTION TO LAUNCH AT LORD & TAYLOR
Lancôme hits the runway this week with the introduction of its first ever limited edition Show Collection created in collaboration with legendary designer Alber Elbaz. The special mascaras, eyeshadow palettes, and false lashes will officially launch at Lord & Taylor in New York City today, June 18, at 5:30 pm. The public is invited, and Natalie Joos, casting agent, style guru, and founder of Tales of Endearment will host a makeup show styled by Lancôme artists.
And a show is the perfect venue for the debut of this collection. For its creation, Elbaz, who is the artistic director for French fashion house Lanvin, imagined a live performance complete with whimsical costumes staring Lancôme’s best-selling mascaras: Doll, Drama, Definicils, and Hypnôse.
“I took the four mascaras and built a story around them, with polka dots for Hypnôse Drama, stars for their namesake Hypnôse Star, hearts for Hypnôse Doll Lashes, and for the fourth mascara, Hypnôse itself, I took the legendary Lancôme rose and mixed it up with eyes,” said Elbaz.
Each of the mascaras is priced at $29.
Photo Credit: Lancome
But the mascaras were just the starting point for Elbaz. He created an eyeshadow palette and Lancôme’s first-ever false lashes ($35) to complement the mascaras. The Color Design 5 Shadow and Line Palettes ($51) include an all-over color, lid color, crease color, highlighter, and liner. Each palette has its own color theme, Taupe Craze for Drama, Midnight Rush for Star, Rose Coquette for Doll, and Mint Jolie for Hypnôse. The cases of the limited-edition palettes are decorated with the same themes that adorn the mascaras. The Show by Alber Elbaz False Eyelashes ($35) also come in collectible themed cases.
The Show Collection is totally fun and gives you entrance to the incredibly creative world of Alber Elbaz. Hurry to purchase, because these special editions will go fast.
WOMEN’S HEALTH BEAUTY AWARDS GO SOCIAL
Women’s Health magazine gets real. For its Beauty Awards this year, the healthy lifestyle magazine categorized its winning products by true life situations that women find themselves in nearly everyday, from work to gym and multiple social moments in between. The theme of the awards was #socialmoments all through the lens of a “selfie.” A total of 65 winning products fell into five categories: On Vacation, After Hours, At the Gym, At Work, and Every Social Moment.
Selections include reader picks as well as fave products chosen by the Women’s Health editorial team. For example, the winning After Hours mascaras include Dior Diorshow Mascara ($25) as the readers’ winner, and Yves Saint Laurent Mascara Volume Effect Faux Cils Shocking ($30) as the editors’ pick. For the complete list of winning products, check out the June issue of Women’s Health or go to: womenshealthmag.com.
In celebration of the awards, the magazine hosted a breakfast on June 13 to honor the winners and present a panel discussion about social media and beauty. The stellar lineup included representatives from Facebook, L’Oreal Paris, Aveda, Google+, and, of course, Women’s Health.
In case you haven’t already figured it out, social media is trending toward the visual with platforms like Pinterest, Instagram, and Vine. “Humans can process images 60,000 times faster than text,” said Debra Ann Bednar, Facebook’s global director of strategy and growth for creative solutions. If you have ever tried to contact Facebook, imagine BiTB’s surprise to come face to face with a real life Facebook exec.
And for all your marketers out there, Bednar stressed the importance of a social media strategy and BUDGET. “There is still this perception that social is free,” she said. “There must be an investment strategy behind getting consumers engaged.”
The good news for us consumers is that we are really in the driver’s seat when it comes to social media. “There has been a zeitgeist shift in power and the consumer has all the power,” said Danielle Macaluso, assistant vice president of public relations, L’Oreal Paris.
Most brands you love want to hear from you. Just go online and join the conversation.
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