Photo Credit: anthelios.laroche-posay.ca
LA ROCHE-POSAY HOSTS FREE SKIN CANCER SCREENINGS
Getting regular skin screenings is one of the best ways to catch skin cancer before it becomes serious or even deadly. And there is no excuse not to get one, even if you are a little cash stressed. Skincare company La Roche-Posay is sponsoring free skin cancer screenings in 16 US cities this summer as part of its commitment to keep our skin safe.
If you are in New York this week, check out Parasols of Protection, on Friday, June 21, and Saturday, June 22, from 11 am to 7 pm at Madison Square Park. You won’t be able to miss the event because La Roche-Posay has sponsored an art installation of suspended umbrellas over the park as a symbol of skin safety. Doctors from the Women’s Dermatologic Society will be on hand to provide free skin cancer screenings, and visitors will get the chance to receive free sunscreen.
La Roche-Posay Anthelios sunscreen products, a UVA and UVB protection line that is recommended by many dermatologists, will be available for purchase at the event. Proceeds of these sales will benefit skin cancer research.
But New York is not the only locale for free screenings. La Roche-Posay will be sponsoring skin checks at Ulta stores in California, Georgia, Illinois, New Jersey, Pennsylvania, and Texas. Check with your local Ulta store for more information, or visit the La Roche-Posay Facebook page for upcoming Save Our Skin events in your area.
LANCÔME ALBER ELBAZ COLLECTION TO LAUNCH AT LORD & TAYLOR
Lancôme hits the runway this week with the introduction of its first ever limited edition Show Collection created in collaboration with legendary designer Alber Elbaz. The special mascaras, eyeshadow palettes, and false lashes will officially launch at Lord & Taylor in New York City today, June 18, at 5:30 pm. The public is invited, and Natalie Joos, casting agent, style guru, and founder of Tales of Endearment will host a makeup show styled by Lancôme artists.
And a show is the perfect venue for the debut of this collection. For its creation, Elbaz, who is the artistic director for French fashion house Lanvin, imagined a live performance complete with whimsical costumes staring Lancôme’s best-selling mascaras: Doll, Drama, Definicils, and Hypnôse.
“I took the four mascaras and built a story around them, with polka dots for Hypnôse Drama, stars for their namesake Hypnôse Star, hearts for Hypnôse Doll Lashes, and for the fourth mascara, Hypnôse itself, I took the legendary Lancôme rose and mixed it up with eyes,” said Elbaz.
Each of the mascaras is priced at $29.
Photo Credit: Lancome
But the mascaras were just the starting point for Elbaz. He created an eyeshadow palette and Lancôme’s first-ever false lashes ($35) to complement the mascaras. The Color Design 5 Shadow and Line Palettes ($51) include an all-over color, lid color, crease color, highlighter, and liner. Each palette has its own color theme, Taupe Craze for Drama, Midnight Rush for Star, Rose Coquette for Doll, and Mint Jolie for Hypnôse. The cases of the limited-edition palettes are decorated with the same themes that adorn the mascaras. The Show by Alber Elbaz False Eyelashes ($35) also come in collectible themed cases.
The Show Collection is totally fun and gives you entrance to the incredibly creative world of Alber Elbaz. Hurry to purchase, because these special editions will go fast.
FRAGRANCE PANEL—GET FREE SAMPLE
(Sponsored Post by Thymes)
Here is a chance to let a beauty company really know what you think. Thymes, a luxury bath and body and fragrance company, wants your opinion about their best-selling fragrances. To give them a piece of your mind, all you have to do is fill out a short survey to participate in the fragrance panel.
Panel participation is simple: after you sign up, you will receive a free body lotion sample, and be asked to complete a short survey. The lotion, in lab sample format, will be sent directly to you from Thymes’ research and development lab.
This is really a unique opportunity to express your fragrance preferences. Consumer feedback is always important to beauty companies, but for a creative collective powered by the love of fragrance, Thymes really wants to understand how you weave fragrance into your daily life.
If you are interested, hurry up and enter. Only the first 1,000 consumers (this is a huge national effort) will be chosen to participate. 600 will be selected to participate in the panel (and get the lab sample) – and the remaining 400 will receive a sample packet of one of Thymes’ top selling fragrances. Sign up here: www.surveymonkey.com/s/ThymesPanel
Just think: free body lotion and a chance to make your voice heard.
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