Photo Credit: BetBeautified.com
In the age of Uber, Lyft and Airbnb, unique service apps are having a moment. In our 24/7 overscheduled world, we don’t always have time to wait for the next available appointment or a stylist who always runs late.
What if you have a big presentation or a hot date coming up suddenly and your hands need an emergency polish change, or you’re in desperate straits to get a quick blowout? What’s a girl to do? Enter a new crop of lifesaving beauty apps that can connect you with primping, pampering and wellness services in a flash, on your terms.
BEAUTIFIED - You can browse through luxe spas, speedy salons, even yoga studios when you're in need of a quick beauty fix, and book yourself in right through your iPhone. Just select the service you wish to book, pick an appointment time, book, and #getbeautified! Pay for your treatment or service, including tips before you arrive.
GLAMSQUAD - A self-described premier on-demand beauty service app that does house calls. Glamsquad will send professionally trained and vetted hair and makeup pros right to your home or office when you need them there. So you can get gorgeously groomed without taking one step out the door. Copy that!
STYLESEAT - You can search by type of service, location, recommendations, book appointments, cancel or reschedule if you need to, and even track your appointment history. Take advantage of perks and special Styleseat offers in 22 cities across the country and counting.
DRYBAR - With locations throughout California, New York City, Texas, Georgia, Arizona, Illinois, Massachusetts, and Washington DC, and more to come, Drybar is growing faster than your bangs. Their signature $40 blowout is the stuff dreams are made of, and has ignited a category of blowout chains popping up from Main Street to Madison Ave. Find one near you and book it with their app.
BEAUTYBOOKED - 24/7 access to top ranked salons and spas for hair, makeup, massage, facials, brows, and lasers. Read reviews, search for new hot spots, and book appointments with a single click. Earn 100 BB Reward Points for every appointment booked and 50 BB Reward Points for every review you write.
The new Christo salon in New York City salon is more spacious than three city apartments put together.
While the soft-spoken owner has always had a thing for hair (“hair is your most important accessory” is his mantra), his vision for the brand extends beyond hair to include a mani/pedi service area, an area for facials, a room for beauty medicine consultations, and an area for getting hair colored with the most vibrant pigments available today (a hat tip to Wella color products).
Recently, I had the opportunity to get one of the salon’s signature treatment, the Pomegranate Mani/Pedi given by the lovely Sylvia, a Guatemalan by birth and New York City resident for many decades. For $65, the treatment includes a good soak in lukewarm water, a natural and slightly fragrant (read: not overpowering) pomegranate scrub, hand selected by Ms. Sylvia, and three carefully-applied coats of a nail lacquer that you will select, admire, and pass off to expert hands for application.
The signature service is a very laid-back and pleasant experience at the back of the long room, in an area where you don’t need to whisper.
I was offered everything from water to Starbucks coffee (Sylvia even found a charger to juice up my battery-failing iPhone), so this treatment definitely has perks. Everyone at Christo’s is like your neighbor: friendly and chatty with lovely personalities.
I chose the brick-red shade of Clambake from essie, new for summer 2014, and was so pleased to see my finger and toenails turn a nice hot-coal color. Sylvia scrubbed my heels clean and cradled my sore feet in hot, thick towels, and performed similar magic on my tired arms. In less than an hour—after many sips of piping-hot coffee—I felt somewhat human, by beauty standards.
The Pomegranate mani/pedi is not the only offering, of course. Sylvia tells me that the Shellac treatment ($45 for mani) is very popular, and results last for more than two weeks. This is a delightful treat for the summer, and one that’s worth the togs.
To book, visit www. Christonyc.com, or call (212) 997-8800.
Photo Credit: josenatori.com
Sexy lingerie, glam loungewear, vivid colored flowy ensembles…these are just some of what the House of Natori is best known for. Designer Josie Natori now launched a new fragrance, simply called JOSIE.
Her new multi-floral fragrance embodies the scents of crisp asian pear and bergamot with luscious dewy leaves, amidst a bouquet of the national flower of the Philippines, sampaguita, with Freesia, and wild orchid. Finally, there is a mixture of sandalwood and white musk and patchouli. The packaging is bright and uplifting – red with black and white diagonal stripes – and is both playful and modern with a mix of textures and a pop of color.
Having founded her eponymous brand in 1977, Natori also just opened his first boutique in Nolita in New York City brimming with her signature clothing lines, art work, and an eclectic collection of decorative items.
The House of Natori partnered with prestige beauty company LUXE Brands to develop the JOSIE fragrance. The new fragrance collection contains five coordinating pieces; two sizes of eau de Parfum, an eau de parfum rollerball, a rich body cream, and a body lotion, priced from $22 – 95.
“I wanted to create a fragrance for JOSIE that exudes charisma. I am thrilled with the scent – it truly captures the essence of the brand. Today’s woman knows that there is value in expressing her true self and the JOSIE fragrance, a beautiful sensual scent, gives her one more way to express her irrepressible individual style,” says Natori.
JOSIE can be found at Bloomingdale’s and Dillard’s.