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MAKE UP FOR EVER CELEBRATES 30 YEARS

Photo Credit: MAKEUPFOREVER.COM

Posted by 08.26.14

Make Up For Ever turned 30! Originally only for beauty professionals, it’s become a cult-favorite for makeup artists and consumers alike. To celebrate this milestone anniversary, Make Up For Ever is launching a new limited edition exclusive eye shadow palette, a new eye shadow range and new eye liners.

30.30 Campaign

Make Up For Ever has put together a limited edition 30 Years 30 Colors 30 Artists Palette ($250) featuring 30 curated Artist Shadows chosen from  the ”best in the business” makeup artists in beauty & fashion, celebrity, film, television and theater. Their favorite colors are organized  in 3 sets of 10: smoky shades, brights and neutrals. ”We saw this campaign as a way for us to thank the pro community for making the brand what it is today, and we hoped it would encourage the everyday woman to reveal her inner artist,” says Simone Ciafardini, Make Up For Ever Vice President of Education & Artistry. Available September 2, 2014 on Sephora.com and in MAKE UP FOR EVER Boutiques.

Also starting in September, for 30 days you’ll be privy to the personal stories from these top makeup artists via daily videos that will be highlighted on the brand’s social pages.

Artist Shadow

Make Up For Ever Creative & Artistic Director Dany Sanz worked for 3 years to to create a breakthrough formula with super-saturated color and easy blendability. The Artist Shadow ($21/single, $34/duo, $44/trio) is the most extensive range available to consumers to date. It’s a collection of 210 highly pigmented eye shadows that stay put all day. They’re easy to use, are super-blendable and have a great pigment payoff (88% concentrated pigment which is the highest in the market), plus it’s available in 5 finishes (Matte, Satin, Iridescent, Metal and Diamond) and can be purchased as singles or as customizable duos or trios. “What you see is truly what you get” says celebrity makeup artist Pati Dubroff who relies on Make Up For Ever for her A-list clients who need look fresh hours after their makeup has been applied.

Artist Liners

Artist Liner ($19) is a twist-up, highly pigmented, silky eye pencil that makes it easy to get precise, long-lasting, defined eyes. It’s ultra-creamy and can be worn bold or blended out for a smoky effect. You’ll appreciate its smudge-proof, long-wearing formula. Available in 15 shades and 5 finishes.

 


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EVERYTHING’S COMING UP ROSIE

Photo Credit: ROSIEPOPE.COM

Posted by 08.20.14

Hanging out with mompreneur Rosie Pope, the star of Bravo’s Pregnant in Heels and maternity and baby clothing designer, is like talking to any other mom on the playground. You trade tricks, share complaints… and almost forget this particular mom is building quite the impressive empire which also includes her Mommy IQ book and MomPrep parenting classes.

Pope recently hosted a media event to unveil her Fall collection for expectant moms and their tots.

Her current line of baby clothes mirrors the best in her personality. The prints are warm and sweet, yet functional and pragmatic in their design. Rompers have removable feet to extend the life of outfits for fast-growing babies. The use of warm, muted greys as the new gender-neutral color is a welcome change from the tired yellows. Sweat material provides comfort and durability for active little ones. Overall, this line offers well-styled yet comfy options for babies and toddlers. The maternity line is also what you would expect from Pope — chic, shi shi and yet uber comfy.

The collection will be available in Rosie’s stores and on her website.

– Reporting by Pamela Zimmerman


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BEAUTY EMERGENCY? THERE’S AN APP FOR THAT

Photo Credit: BetBeautified.com

Posted by 08.15.14

In the age of Uber, Lyft and Airbnb, unique service apps are having a moment. In our 24/7 overscheduled world, we don’t always have time to wait for the next available appointment or a stylist who always runs late.

What if you have a big presentation or a hot date coming up suddenly and your hands need an emergency polish change, or you’re in desperate straits to get a quick blowout? What’s a girl to do? Enter a new crop of lifesaving beauty apps that can connect you with primping, pampering and wellness services in a flash, on your terms.

  • Photo Credit: getbeautified.com

    BEAUTIFIED - You can browse through luxe spas, speedy salons, even yoga studios when you're in need of a quick beauty fix, and book yourself in right through your iPhone. Just select the service you wish to book, pick an appointment time, book, and #getbeautified! Pay for your treatment or service, including tips before you arrive.

  • Photo Credit: glamsquad.com

    GLAMSQUAD - A self-described premier on-demand beauty service app that does house calls. Glamsquad will send professionally trained and vetted hair and makeup pros right to your home or office when you need them there. So you can get gorgeously groomed without taking one step out the door. Copy that!

  • Photo Credit: StyleSeat.com

    STYLESEATYou can search by type of service, location, recommendations, book appointments, cancel or reschedule if you need to, and even track your appointment history. Take advantage of perks and special Styleseat offers in 22 cities across the country and counting.

  • Photo Credit: theDryBar.com

    DRYBARWith locations throughout California, New York City, Texas, Georgia, Arizona, Illinois, Massachusetts, and Washington DC, and more to come, Drybar is growing faster than your bangs. Their signature $40 blowout is the stuff dreams are made of, and has ignited a category of blowout chains popping up from Main Street to Madison Ave. Find one near you and book it with their app.

  • Beautybooked

    BEAUTYBOOKED - 24/7 access to top ranked salons and spas for hair, makeup, massage, facials, brows, and lasers. Read reviews, search for new hot spots, and book appointments with a single click. Earn 100 BB Reward Points for every appointment booked and 50 BB Reward Points for every review you write.

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