Photo Credit: maccosmetics.com
In the beauty world, finding Mr. Right has never been more essential.
From the seasonal gift to the latest nail lacquer, beauty products come in various finishes, pigments, and textures, and now more often than not, with the shade of a partnership. Take your pick: the classy NARS Guy Bourdin Holiday Collection or slick romantic MAC RiRi set, created by pop icon Rihanna.
COVERGIRL’s new Flamed Up Mega Curl mascara is from its Capitol Collection partnership with The Hunger Games 2 (Photo Credit: COVERGIRL)
MAC Cosmetics’ Pro Longwear Riri Woo Lipliner pencil, designed and signed by Rihanna (Photo Credit: Nordstrom)
COVERGIRL’s latest Capital Collection, a partnership with the producers of The Hunger Games 2, is a makeup line meant to evoke the sizzle and fire of the book and its various “districts.” This past year, Birchbox, the monthly sample-size filled beauty box, chose Cynthia Rowley, Tibi, and Ruffian as partners among other designers. The resulting Limited Edition boxes were much like sold-out rock star concerts, quickly available only through wait lists.
NARS Guy Bourdin One Night Stand Cheek Palette ($65) (Photo Credit: Sephora.com_
Now, OPI is teaming up with singer Mariah Carey to launch a very metallic and bling-centric holiday collection that features 18 nail polishes with pop-inspired names like All I Want for Christmas and Baby Please Come Home.
But does a well-known partnership automatically encourage a beauty shopper to swipe her credit card? “Personally, it doesn’t,” says Lindsay Rogers, an Oklahoma-based beauty blogger for the site Belle Belle Beauty. “But when a celebrity invests in a brand like Jennifer Aniston/Living Proof or Katie Holmes/ Alterna I’m impressed and more likely to buy,” she adds.
Clinique Holiday Party Polish Gift Set ($22.50) comes in an elegant, clean zipper bag with three sensitive-skin nail enamel. (Photo Credit: Clinique)
Some brands, like Clinique, are more purist, determined to let consumers focus on the product instead of remembering the celebrity. “At Clinique, we want you (the shopper) to be the face,” says vice president of global retail design Anthony Battaglia, who adds that celebrities and partnerships in general are not part of the brand’s credo. “We want people to remember the product.” Clinique, which recently received a beautiful new 620-square feet counter at Macy’s, is the department store’s best-selling beauty brand, and needs no tricks to make its products get noticed.
Urban Decay Vice 2 Makeup Palette ($59) is the gift to give and get this holiday season, with 20 completely unique shades and a creaseless Karma brush (Photo Credit: Urban Decay)
Urban Decay, which has erased the need for makeup with its Naked line (from eye shadows to its flawless Weightless Ultra Definition foundation) has had its share of partnerships, including the Disney partnership for the movie Alice in Wonderland (the Book of Shadows released in 2010).
One of several Estee Lauder holiday gift sets: the Lifting/Firming Essentials Set, $88. (Photo Credit: Estee Lauder)
And let’s not forget the other brands like Estee Lauder, which has had partnerships with screen-sirens from Elizabeth Hurley to Gwenyth Paltrow, and launched a new skincare product in China through its Osiao brand with actress and singer Miriam Yeung as spokesperson.
While many brands don’t really know if they’ve hit the celebrity sweet spot until well after the ink is dry on the contract, the proof truly is in the numbers: unlike celebrity fragrances, which are overripe and unwelcome these days (except for Lady Gaga—she can get away with anything), the celebrity partnerships do so well that brands keep coming back for more (MAC partnered with Johnny Weir for Holiday 2012; and now Rihanna for 2013; will 2014 be Adele? Who knows?).
In the end, whether a brand taps into a partnership or not for the holidays, the product has to be memorable; otherwise, you’re just purchasing a face.
Skiing, ice skating, and other cold weather sports can be absolutely exhilarating, if a bit tough on the skin, especially around the delicate lip area. While the costs of your favorite winter pastimes can add up, effective and soothing remedies to protect your lips don’t need to be expensive. Just slip one of these budget-friendly, drug store solutions into your pocket to avoid chapped lips from the cold, wind, and intensive sun out on the slopes.
This creamy, lightweight balm contains peptides, emollients, and essential lipids to help restore and retain lip moisture for visibly healthy lips. The non-irritating formula is free of parabens, preservatives, and artificial flavors, but loaded with SPF for UV protection. We love how smooth and healthy our lips felt after using for just a few days.
CARMEX STICK SPF 15 ($1.99)
Carmex Strawberry Stick with SPF 15 is your best companion when it comes to outdoor sports because it contains moisturizing cocoa seed butter as well as petrolatum and candelilla wax to create a long-lasting barrier against sun, wind, and water. In addition to strawberry, check out the original and cherry flavored sticks.
EOS Smooth Sphere Lip Balm with SPF 15 is just about the cutest thing to hit the lip balm category. The adorable egg shaped balm is packed with goodies including antioxidant-rich vitamin , and natural oils to condition and protect your lips. You need just one easy swipe across the lips for a burst of sunny lemon flavor and 80 minutes of water resistant sun protection. It’s also free of parabens, phthalates, and gluten.
Smooth on Neutrogena Revitalizing Lip Balm with SPF 20 to protect and moisturize your lips. It contains Neutrogena’s patented ION2Complex, which works to stimulate collagen production for instantly fuller and defined lips. We love that it comes in six sheer shades to compliment any complexion!
It’s a competitive retail market out there, and the beautymakers have finally caught on. Deals galore abound for Black Friday and Cyber Monday at stores and online and here we share some of the best offers. Hold on to your credit cards, this is going to be a tempting ride.
OLEHENRIKSEN Clean Sweep Kit (a $16 value, for $10): includes 10 Truth to Go Wipes for cleansing dirt and makeup, and a travel-size African Red Tea Foaming Cleanser. Available as of November 29 while supplies last, at Sephora, sephora.com, and olehenriksen.com.
Peter Thomas Roth (20% off site wide): choose any product from the brand’s Laser-Free, Un-Wrinkle, Neuroliquid, Camu Camu and other lines for serious skincare at a great price. Available exclusively on November 29 at PeterThomasRoth.com.
Ahava (40% off site wide): check out the soothing, healing benefits of dead sea minerals with this great offer. Available November 27 through December 2 at Ahava.com. Plus, each day, the Ahava holiday gift shop will discount pricing on a different product like two Double Mineral Hand Creams for $17.90.
Dr. Brandt Skincare (40% of site wide): Dr. Frederic Brandt is offering fans of his skincare brand two full days of discounts and free shipping. Score personal favorites or holiday gifts. The extended Black Friday sale runs from midnight, November 27 to midnight, November 29 at drbrandtskincare.com.
Erno Laszlo Big Beauty Bonus (GWP with $200 purchase): Indulge in this classic skincare of the stars line with an eight piece gift-with-purchase that includes a full-size Firmarine Neck Cream, four travel size treatments, and Phormula 3-9 sample packettes. Available exclusively on December 2 at ErnoLaszlo.com.
Nourish Organic (50% and 25% off): get a jump on holiday gifts with this organic body care brand’s great “Green” Friday 50% off discount (promo code GREEN50) or Cyber Monday’s $25% discount (promo code CYBER25). Both at NourishOrganic.com.
mē smooth with Travel Bag ($248 for a $415 value): powered by a combo of light and radiofrequency, this hair removal system is safe for all skin tones and hair colors—even blond. Get this terrific deal at mepower.com from November 27 to December 2. Don’t forget to use promo code Friday40.
Fresh Life Eau de Parfum Rollerball (GWP with a $100 purchase): Fresh Life is the newest fragrance from this scent inspired brand. The sensual citrus scent is available as a gift-with-purchase at Fresh retail stores on November 29 only.
Make Up For Ever Aqua Shadow Duo ($10, a 75% discount): choose from an Aqua Shadow duo of Pearly Taupe/Pearly Beige or Matte Brown/Pearly Pink Beige at Sephora or Sephora.com from November 28 to December 1.