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MAKE UP FOR EVER CELEBRATES 30 YEARS

Photo Credit: MAKEUPFOREVER.COM

Posted by 08.26.14

Make Up For Ever turned 30! Originally only for beauty professionals, it’s become a cult-favorite for makeup artists and consumers alike. To celebrate this milestone anniversary, Make Up For Ever is launching a new limited edition exclusive eye shadow palette, a new eye shadow range and new eye liners.

30.30 Campaign

Make Up For Ever has put together a limited edition 30 Years 30 Colors 30 Artists Palette ($250) featuring 30 curated Artist Shadows chosen from  the ”best in the business” makeup artists in beauty & fashion, celebrity, film, television and theater. Their favorite colors are organized  in 3 sets of 10: smoky shades, brights and neutrals. ”We saw this campaign as a way for us to thank the pro community for making the brand what it is today, and we hoped it would encourage the everyday woman to reveal her inner artist,” says Simone Ciafardini, Make Up For Ever Vice President of Education & Artistry. Available September 2, 2014 on Sephora.com and in MAKE UP FOR EVER Boutiques.

Also starting in September, for 30 days you’ll be privy to the personal stories from these top makeup artists via daily videos that will be highlighted on the brand’s social pages.

Artist Shadow

Make Up For Ever Creative & Artistic Director Dany Sanz worked for 3 years to to create a breakthrough formula with super-saturated color and easy blendability. The Artist Shadow ($21/single, $34/duo, $44/trio) is the most extensive range available to consumers to date. It’s a collection of 210 highly pigmented eye shadows that stay put all day. They’re easy to use, are super-blendable and have a great pigment payoff (88% concentrated pigment which is the highest in the market), plus it’s available in 5 finishes (Matte, Satin, Iridescent, Metal and Diamond) and can be purchased as singles or as customizable duos or trios. “What you see is truly what you get” says celebrity makeup artist Pati Dubroff who relies on Make Up For Ever for her A-list clients who need look fresh hours after their makeup has been applied.

Artist Liners

Artist Liner ($19) is a twist-up, highly pigmented, silky eye pencil that makes it easy to get precise, long-lasting, defined eyes. It’s ultra-creamy and can be worn bold or blended out for a smoky effect. You’ll appreciate its smudge-proof, long-wearing formula. Available in 15 shades and 5 finishes.

 


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JUST SAY YES TO ESTEE LAUDER’S PURE COLOR ENVY

Photo Credit: ESTEELAUDER.COM

Posted by 08.22.14

Estee Lauder’s Pure Color Envy collection is a thing of beauty.

The less expensive cousin to Lauder’s Tom Ford fabulous makeup collection, the quality and colors are spectacular. First came the Pure Color Envy Sculpting Lipstick; creamy, dense colors that feel glam and last well at $30 each (TF is $50). The look and feel is not a perfect match, but it comes pretty close. The texture makes your lips look plumped and perfected with 26 shades of wonderful. It is by far the best and most sinfully elegant Estee lipstick I have ever used.

New for Fall are the eye enhancing Pure Color Envy Sculpting Eye Shadow 5-Color Palette ($50) collection. Also similar in quality to TF, these luxe powders glide on in a perfect ten to die for palettes that flatter every skin tone. Currant Desire is the perfect compact to usher in autumn – brown sugar, pinky shimmer, neutrals and wine. Fierce Safari has sultry golden, bronze and olive tones. Each palette is neutral with a pop of color and mix of matte and glimmer to customize your look for day and live it up for evening.

The rich textures and wearable shades are what make Pure truly special. Treat yourself. You deserve it – and you can afford this.


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ARE YOUR MAKEUP BRUSHES RUINING YOUR LOOKS ?

Posted by 08.16.14

Nothing beats having great tools at your disposal. Brushes make it easy to apply your makeup and get flawless results, but if you’re not cleaning them regularly you can wind up with a lot more than you bargained for.

Jeanine Downie, M.D., board certified dermatologist and director of Image Dermatology P.C. in Montclair, NJ, recommends “cleaning your brushes at least once every two weeks—more often if you have oily skin—to prevent dirt and bacteria getting on your face, which can block pores and may cause acne breakouts.” She also says “bacteria around the eyes can lead to stys and eyelash shedding.” Not the look you were going for!

  • TO CLEAN YOUR BRUSHES PROPERLY

    • Fill a bowl with lukewarm water and some baby shampoo.
    • Gently swirl your makeup brush(es) in the bowl, avoiding the part of the brush where the handle meets the head.
    • Rinse the brush tip under running water. Repeat steps 2 and 3 until the water runs clear.
    • Gently squeeze out the excess water with a clean towel and reshape the brush head.
    • To prevent mildew and misshapen bristles, air-dry by letting the brush hang off the edge of a counter.
  • Photo Credit: vmvhypoallergenics.com

    ANTI-MICROBIAL BRUSH PICKS

    Whether you prefer natural or synthetic brushes keep in mind that cutting-edge antimicrobial technology can minimize the growth of harmful bacteria and keep brushes fresher for longer, plus they're appropriate for even the most sensitive skin. You'll still want to wash them just as often to keep them hygienic but think of it as a little added insurance against acne and less lush lashes.

    VMV Hypoallergenics Skintelligent Beauty Brushes ($15-$32 per brush)

  • Photo Credit: Sephora.com

    Sephora Collection Deluxe Antibacterial Brush Set ($60 for 7 piece set)

  • Photo Credit: Clinique.com

    Clinique The Brush Collection ($17 - $35 per brush)

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