Men are now seeking skincare, hair care, and a wide variety of cosmetic procedures, and they are not only driven by their partners, but also by their own self-improvement goals.
Over nine in 10 American men age 18 and older use some sort of grooming product, which can include facial and body skincare, shaving, hair care, and fragrance, according to NPD. Only one quarter of US men use facial skincare products, lip and eye products, and anti-aging treatments. Among men using facial skincare, over one-third (37%) use facial cleansers, lotions, and moisturizers.
Despite the explosive growth in men’s skincare brands, 75% of men over 18 are not using any facial skincare products. They may believe in cleansing and moisturizing, but there is still a resistance to invest in more targeted products unless they have a specific skin problem such as acne, rosacea, or shaving bumps. Unlike women, men tend to purchase products in the cleansing and moisturizing categories, but purchase products with specialized benefits, such as acne and anti-aging less often.
According to Beverly Hills Dermatologist Monika Kiripolsky, MD, “We have more men coming in for peel treatments for acne and sun damage. When they see how much better their skin can look, they come back for more treatments and get serious about a skincare regimen. The ZO® Medical range for oily skin is ideal for men, who have thicker skin, with more hair follicles and oil glands than women. Oilacleanse™ and Cebatrol™ pads go a long way to keep their skin clear and under control.”
One of the best selling products in every range aimed at males are solutions for dark circle and puffy eye bags, which occur from sleepless nights, stress, and jet lag. Anti-puffiness gels and fine line erasing serums abound, second only to shaving creams, and post shaving balms. According to New York Plastic Surgeon Bryan G. Forley, MD, “Lumixyl Revitaleyes is one of the products we dispense for men. It targets discoloration around the eyelids, which is a very common complaint. After using it consistently, our male patients often say their eyes look less tired.”
Men tend to think their skin is not as vulnerable as women’s, so they don’t feel they need a daily skincare program or professional treatments. Whereas women may be on the hunt for the newest hero antioxidant or potent retinol formulation, men are less ingredient focused. Men tend to like to choose their own shaving cream, but cleansers, moisturizers, and suncare are often bought for them by their partners. The tide is changing and now men are buying more skincare for themselves too.
A favorite among guys is the concept of multi-tasking because when it comes to looking after their skin, they can be inherently lazy. For example, Jack Black Performance Remedy™ Turbo Wash™ Energizing Cleanser for Hair & Body does it all in a simple tube.
To keep the crud out of his pores, Clarisonic Deep Pore Detoxifying Solution Mia2™ Kit offers a pro skincare brush combined with a cleanser and a clay mask to unroof his blackheads.
Shaving is one category that men are always rather particular about. The Art of Shaving Pre-Shave Oil scented with sandalwood provides skin saving prep with a classic manly scent.
Guys with bald heads may be the leaders of the pack when it comes to understanding the benefits of sunscreen. No specialized sun block is needed, but sprays work best, because they won’t run into the face and eyes. Neutrogena Ultimate Sport Spray Sunscreen Borad Spectrum SPF 100+ resists wearing off from, water, rubbing, sweat, or wiping.
As more and more men turn to professional anti-aging treatments like peels and lasers to maintain a youthful appearance in a competitive job market, specialized skincare has emerged to complement these services. The ClarinsMen Line Control Balm works to fight wrinkles and firm up the skin around the chin. The range’s Line-Control Eye Balm fights crevices around the eyes.
Men are some of the most loyal skincare customers, especially when they are satisfied with the results they see from a product or service. Once they experience the benefits, their resistance to purchasing on their own begins to diminish, and as a result wives and girlfriends no longer have to share their favorite treatments.
 NPD, February, 8, 2012 Release
Photo Credit: bodyconference.co.uk/
BODY 2013, now in its fifth year, is the sister conference to FACE, which is the UK’s largest scientific conference on facial aesthetics. Held at the prestigious Royal Society of Medicine in London, BODY attracts a faculty of international speakers on every aspect of body treatments, from surgery post massive weight loss, breast lifting, and traditional liposuction to non-surgical body shaping and fat and cellulite reduction. So if you want to get a handle on what is on the market that melts, freezes, and pulverizes fat deposits and dimples, BODY is right up your alley.
Almost 200 plastic surgeons, cosmetic doctors, dermatologists, and aesthetic nurses attended this year’s BODY, which welcomed an international faculty from the US, Italy, the Emirates, France, Ireland, Norway, Spain, and all over the UK. There were several live surgical demonstrations and case presentations from the London Wellbeck Hopsital on the two-day agenda. Professor Luiz Toledo, originally from Sao Paulo and now practicing in Dubai, demonstrated his personal technique for fat transfer for buttock augmentation, better known in the vernacular as the “Brazilian butt lift.”
The last decade has witnessed new and effective options for fat reduction, cellulite treatments, skin tightening, hair removal, and décolletage and hand rejuvenation. Almost anything that can be done to improve the face is now being practiced below the neck as well. Some of the hot technologies that attracted major buzz at BODY 2013 were radiofrequency, ultrasound, and cryolipolysis or fat freezing, all of which continue to expand the category with new and improved variations. Non-surgical technologies featured included Coolsculpting® from Zeltiq, CoolTech® Fat Cooling, VelaShape® III, UltraShape V3, a new ultra-fast spot size for the Gentle Pro lasers from Syneron-Candela, Vanquish™ and Exilis™ from BTL Aesthetics, Lipsonix® from Solta Medical, Cellulaze® and Picosure® lasers from Cynosure-Palomar, i-LipoXcell from Chromogenex™, LipoGlaze by LoveLite, Proshock Ice Fat and Cellulite Removal by ProXpert, 3D-lipo, SweatX from Alma Lasers for hyperhidrosis, Ultherapy®, the InMode multimodality platform from Invasix®, and Lipotripsy Radial Wave Therapy for Cellulite. The program also included 10 hands-on exhibitor workshops featuring leading practitioners.
London and Athens plastic surgeon Alex Karidis, speaking about the new Syneron Velashape III that was introduced at BODY 2013 in the UK, had this to say; “VelaShape III has many improvements over previous versions, most notably that there is much less treatment time needed for multiple treatments. It has a built in temperature control and you get a more consistent delivery of energy. You will get some skin tightening in addition from the radiofrequency energy. I also like Velshape III after liposuction to treat pre-existing cellulite and to improve skin tone, and for post liposuction contour irregularities.“
There was a robust panel debate on, “What is the best approach to treating cellulite?” featuring four UK practitioners: Drs. Hassan Shaaban, Askari Townshend, Alex Karidis, and Phillippe Hamida-Pisal. UK Consultant Plastic Surgeon Miles Berry presented an update on the PIP breast implant, which has had a significant impact across the EU and has terrified women about their breast implants. He noted that the problems associated with the PIP implants were alarming. In the case of implant rupture, explantation or implant removal is recommended and the occurrence of ruptures is reported to be much higher with PIP implants than with other breast implants.
Luiz Toledo, an internationally acclaimed plastic surgeon considered to be one of the fathers of modern liposuction techniques, has served as a professional photographer and writer contributing to Brazilian VOGUE and other fashion magazines. In a special evening presentation, Toledo walked the audience through his family background while growing up in Brazil, to his career in plastic surgery that spans four decades and two continents. He began his career in Sao Paulo assisting Dr. William Callia, who was the inventor of a horizontal abdominoplasty technique. In 1980, Toledo heard a lecture from Dr. Yves Illouz, the French surgeon who invented liposuction, at a Brazilian congress. In 1982, he started doing liposuction himself. In 1985, he began to do fat grafting to the face and the body, and in 1989, his signature technique, syringe liposuction was born. His Dubai office, located at the Medical Arts Clinic receives patients from around the world, and he continues to serve on the Education Council of ISAPS.,
To round out the program, the second day of the conference focused on commonly annoying aesthetic conditions such as leg veins, hyperhidrosis or excessive sweating, tattoo removal, hair removal, cellulite, and stretch marks.
Not that we had any doubts, but a recent study confirms the honest to goodness aging effects caused by smoking.
In a twin study conducted in Twinsburg, Ohio, researchers verified that smokers show more premature aging, including wrinkles, nasolabial folds, and sagging upper eyelids. The study appears in the November issue of Plastic and Reconstructive Surgery, the official medical journal of the American Society of Plastic Surgeons (ASPS).
The study began with the researchers visiting the annual Twin Days Festival in Twinsburg, Ohio. There, they identified 79 pairs of identical twins who had different smoking histories—either one twin smoked and the other didn’t, or one twin smoked at least 5 years longer. The twin’s average age was 48 years and 57 of the 79 pairs studied were women.
The goal of the study was to identify “specific components of facial aging: that were affected by smoking, according to the report published by ASPS Member Surgeon Bahman Guyuron, MD, professor and chairman, Department of Plastic Surgery, University Hospital and Case School of Medicine, Cleveland, Ohio.
Using close-up photographs, plastic surgeons analyzed the twins’ facial features, including grading of wrinkles, redundant skin around the eyes, and general sagging.
The study results showed that the effects of smoothing are most apparent in the lower two-thirds of the face. Smoking twins compared with their nonsmoking counterparts had worse scores for upper eyelid skin redundancy, lower lid bags, malar bags, nasolabial folds, upper lip wrinkles, lower lip vermillion wrinkles, and jowls. Smokers exhibited greater loss of elasticity in their skin, which accounts for the more pronounced wrinkles and sagging. The overall thickness of skin was greater in nonsmokers.
In nearly all cases, the evaluators were able to identify the smoking twin from the non-smoker from the photographs. While age related changes in the middle and lower face were worse in the smoking twins, there were fewer difference in the upper face, such as forehead wrinkles or crow’s feet.
”It is noteworthy that even among sets of twins where both are smokers, a difference in 5 years or more of smoking duration can cause visibly identifiable changes in facial aging,” wrote Dr. Guyron and his coauthors.