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MEET GAIL FEDERICI: CEO COLOR WOW

Posted by 07.31.16

As the founder of Color Wow, a line created to cover grown-out roots for color-treated hair, and co-founder of John Frieda, Gail Federici has been a nothing short of a pioneer in the haircare industry.

Successful in both beauty and business, BITB chatted with Gail to hear more about Color Wow and upcoming trends in the haircare world.

colorwowhair.com

1. Color Wow sounds like a life-changer for women who color their hair! How does it stand out from other haircare products on the market?

Color Wow was recently honored with Cosmetic Executive Women’s “Indie Beauty Award, 2016,” Every product in the range is a totally new technology, a 180-degree departure from status quo co

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FROM PRO TO FAUX: ITCHING FOR ECZEMA RELIEF

Photo Credit: depositphotos.com

Posted by 07.29.16

If you are one the 30 million-plus people who live with eczema, you know the itch-scratch cycle all too well.

It starts with an itch that leads to a scratch. The scratch, in turn, makes the rash even worse, causing more inflammation and more scratching.

There is no cure for eczema – an itchy, red rash that can show up anywhere on the body — but treatments are available to soothe the itch, cool inflammation and prevent it from coming back. We swear!

If you are itching for eczema relief, here’s what you need to know about today’s treatments from the pro to the faux.

PRO

The Big Guns

Topical steroids are sometimes needed to calm the inflammation associated with eczema,

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SPONSORED TWITTER CHAT: CHUDA SKINCARE

Posted by 07.25.16

MARK YOUR CALENDARS FOR OUR NEXT TWITTER CHAT
WHEN: TUESDAY, JULY 26  AT 1:00 -1:30 P.M. EDT
GUEST: Dr. Elena Ocher, founder of Chuda Skincare
HOW TO JOIN: Follow @ChudaSkincare #ChudaSkincare and @Beautyinthebag and use hashtag #BEAUTYINTHEBAG
THE PRIZE: Participants have a chance to win 1 of 3 Healing Hydrating Creams a $150 value each.
A first-ever formula rooted in the centuries-old, skin-healing Remedea Compound™ and boosted by the most scientifically advanced, medical grade actives, Chuda™ Healing Hydrating Cream deeply hydrates and rapidly heals dry, damaged and compromised skin.

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MEET DEBORAH BURNES: NATURAL SKINCARE EXPERT

Posted by 06.26.16

Deborah Burnes is a leading expert on natural skincare, the co-founder and CEO of Sumbody, an all natural, eco-friendly skin care company, and the author of NATURAL BEAUTY SKIN CARE: 110 Organic Formulas for a Radiant You!, a collection of simple homemade, chemical-free recipes for head to toe beauty, written “to empower people to take control of both their health and their beauty routine.”

Burnes interest towards healthy skin began early, at her horticulturist grandfather’s side in his garden learning about plants, botanicals and herbs. Later, she studied medical herbs and chemistry and attended cosmetology school which culminated in developing her own skincare line. Burnes’ motto is “L

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