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Posted by 11.30.14

Jamie Greenberg had an affinity for makeup at a young age. While studying painting, photography, and film in college, her focus on her makeup talent began when a film professor asked her to be the makeup artist for the film he was directing. After graduation, Jamie pursued this passion and freelanced as a makeup artist in television, and from there she assisted legendary makeup artists Monika Blunder, Pati Dubroff, Stephane Marais, and Jillian Dempsey.

Jamie brought warmth and vitality to every assignment, and her career quickly took off. She was soon being requested by magazine editorials for Allure, Esquire, Elle, Lucky, Harper’s Bazaar and L’Uomo Vogue, among others. Some of her clients include: Rashida Jones, Kaley Cuoco, Elisabeth Moss, Chris Colfer, Jane Levy, Beth Behrs, Jayma Mays, Katherine McPhee, and Kirsten Dunst.

Jamie gives Beauty in the Bag her best makeup tips, worst makeup mistakes, and more. Here is what she had to say:

What are your desert island products — that you always have in your bag?
I always have Zyrtec in my bag since I suffer from allergies. I also always have Touch and Glow from mark Cosmetics, which serves as a cheek and eye color. I love having products that do more than one thing! I also must have mascara and brow pencil. I’m obsessed with Universal Brow from Dior. And lip balm. There are so many to choose from, but even having Vaseline in my bag makes me happy. An oldie but goodie!

What are some of the hottest makeup trends for this season — fall into winter?
Oddly enough, we’re seeing metallics AND nudes this season. I love both!

Name the 3 worst makeup mistakes you see and why?
  1. Wrong color foundation on the face. It’s the worst when I see someone with a face color that doesn’t match the rest of their neck and body. It’s too bad, but so many women just can’t get it right.
  2. Clumpy lashes. I think it looks dirty when women don’t take off their makeup and just layer on more over their lashes.
  3. Bad brows. Your brows frame your face so when you don’t keep them tame or when you use an eye pencil that’s the wrong color, it doesn’t look good. It’s so important to properly groom eyebrows to frame your face or you throw everything off!

Women always ask what order they should apply skincare, foundation, and makeup — what is your advice?
I like to start with skincare — a nice serum, eye cream, and moisturizer. Once the skincare has set in, I love to start with the eyes. That way, if you make a mess, you don’t have to take off the foundation. You can clean the skin again and then do foundation. Everyone does this differently but this is most effective for me.

For quick fixes — to conceal a blemish, cover up dark circles, etc. — what are some of your pro tips? 
I feel like most of the problems that need fixing are straight up blemishes or allergy face. For blemishes, you need to find a malleable concealer that won’t highlight the texture of the blemish. Sometimes, at night, you need to hydrate the blemish so the skin isn’t dry or flaky. For allergy face, I focus on canceling out redness, especially around the nose, with a green primer. For watery eyes, I recommend waterproof mascara and liner so it won’t make a difference to your makeup. You can achieve the same look but it won’t run. And, for puffiness, that’s when it’s time to contour. Use light, shimmery shades to highlight and a dark, bronzy color to shade the face. By doing this, you can reshape the puffiness, which anyone with allergy face will love.

In terms of makeup, what should we stay away from to look younger? (powder foundation, glitter shadows, dark colored blush, etc.)
I honestly don’t believe it’s about staying away from things but rather knowing how to apply them. My 90-year old grandmother was told to never wear shimmer. I did a video with her and used shimmer…it’s just about how to apply!

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Posted by 09.21.14

“The best beauty secret is to feel confident; if you feel beautiful you’ll have a beautiful day,” says Achelle Dunaway, the creative director for the uber fun and accessibly priced e.l.f. cosmetics brand. Since joining e.l.f. in 2005, Achelle has made the process of gaining confidence through beauty easier and easier with the introduction of the e.l.f. Mineral and Studio Collections, as well as expanding into the nail and bath & body categories.

As a makeup artist, Achelle has worked on celebrities, musicians, and entertainment personalities. Here, she shares some easy-to-adapt makeup tips with Beauty in the Bag.

Tell us a bit about your background. How did you become a makeup artist?

I started at e.l.f. in 2005 and it has been and continues to be an exciting journey to which I feel very blessed to participate in. I became a certified makeup artist shortly after I started with e.l.f. to get a deeper understanding of professional application techniques.

Our readers always want to know how to make makeup last. Any tips?

This is a great question! To keep makeup lasting longer apply a primer as your base for your eyeshadow and foundation, this will act as a holding agent for your makeup. You can also use a setting spray that is a “hairspray” for your makeup, if you will. Also waterproof eyeliner and mascara is a great way to keep makeup lasting, as well as using a lip stain/marker to saturate your lips with color for long-lasting wear.

Do you have any other at-home makeup tips?

Always, always wash your face before bed and moisturize morning and night. This is key to helping keep skin hydrated and supple. A great trick for making sure you have the perfect look is to apply makeup by your window for the best natural light. This will give you an accurate read on how your foundation looks and how dramatic your eyeshadow colors are.

Concealing dark under eye shadows is always a challenge. What do you suggest?

A quick way to look bright eyed and well rested is to apply under eye concealer with skin brighteners. This helps to conceal any dark under-eye circles and creates a youthful glow to the face. First apply a moisturizer like e.l.f. Eye Refresh to hydrate the skin. Then use a concealer; I like the e.l.f. HD Lifting Concealer—the formula is infused with key ingredients vitamin C, green tea, and mulberry for lifting and soothing benefits, and helps improve skin texture. Afterwards, set the concealer with a powder like e.l.f. Undereye Setting Powder; this light-diffusing powder camouflages fine lines, dark circles, and imperfections with a brightening pearlized effect that attracts light for a natural glow, while the vitamin C & K infused formula helps to restore and strengthen skin for a revitalized appearance.

The mission of e.l.f. is to market makeup at very reasonable prices. How does the company keep costs down yet offer quality products?

We often ask the question, “Why do other brands overcharge?” We pride ourselves on luxury products at an affordable price. We keep costs down by not marking up with attributed celebrity endorsements and huge advertising costs. We also purchase in large quantities, which help absorb costs.

If you could create any beauty product, what would it do?

Well that’s pretty much my job ;) but if I could have super powers I would love to create a natural non-invasive way to be able to “photoshop” your face to look your ideal flawless self without needing any makeup. Sign me up for that!

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Posted by 09.14.14

Scott Patric knows a thing or two about the power of fashion and beauty. As the lead, on-camera, makeup artist for Lifetime TV’s Primetime Emmy-nominated Project Runway, Project Runway All Stars and Project Runway Under The Gunn, he knows how to make women look stunning on the runway and off. A fave of Hollywood A-listers, Scott has made up some famous faces including Heidi Klum, Alyssa Milano, Angelina Jolie, Naomi Campbell, Salma Hayek, Gisele Bundchen, Madonna, Kate Moss, and Kerry Washington, to name a few. He has been a regular regular fixture on the global fashion circuit, and his signature looks have rocked shows for Chanel, Balenciaga, Armani, Donna Karan and Michael Kors.

Beautyinthebag asked Scott to give us the scoop on what’s trending this season and some of us his insider tips for how to look glam by day or by night.

What is it like working with all those designers and models on Project Runway?

It is fun, challenging, and exhilarating working with the models and designers on Project Runway. We are in a creative time crunch, so we use all our know-how and creativity to pull it all together and make a great look for the audience and judges to view.

What are your top 5 tips for keeping it real and getting a natural look with your makeup?
  1. Have a clear and simple direction before you start your makeup and you will get there faster and the look will be neater when you finish.
  2. Pick a feature to focus. If today the focus is a red lip, just define the eye and let the lip speak. If tomorrow it’s a smokey eye, then the lip steps back.
  3. “Sheer out” your foundations with moisturizer. Use foundation on problem spots from the bottle, and where your skin is great, let it show through by sheering out.
  4. Always us lots of mascara!! If you are in a rush, don’t skip the mascara, skip something else because the eyes are the window to your soul!!
  5. A white, shimmery highlight in the inner corner of your eye makes it look like you’ve had lots of rest. It brightens your whole face.
How should women change their makeup with they turn 40?
Women after 40 definitely need to moisturize. We need to be hydrated and do yoga. Find a foundation that is sheer but with a good amount of coverage. Try the Shu Uemura tinted SPF because you will look flawless and have sun protection. For lips, try Chanel Rouge Coco in Charme #40. It’s hydrating with a touch of soy pink mauve color. It’s awesome! Always highlight the great spots on your face. Lips always feel young with a light gloss. Keep it simple. A beautiful lip and a clean face goes a long way. Eye shadows with less shine work better for women over 40.

Can you share some of your personal all-time favorite products and what makes them so great?
My personal all-time favorite products are Benefit’s They’re Real! Mascara for longer, fuller, more gorgeous lashes. Luminous Silk Foundation by Giorgio Armani makes your skin look like you are fifteen! Nars Blush in Orgasm is the right blush shade for almost every skin color – the name says it all! Dolce & Gabbana’s Classic Cream Lipstick in Tender #510 and Delicious #415 are citrus bright lipsticks perfect for the beach or an party after.

What is trending in makeup for the Fall season?
Fall makeup is about a berry lip. It feels so great after the summer brights to take it back to a more chic berry and a subtle, grey smoke around the eye.

What should every woman have in her makeup bag?

Every woman should have blotting papers, an eyelash curler, and Burt’s Bees peppermint lip balm in her purse!

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