“The best beauty secret is to feel confident; if you feel beautiful you’ll have a beautiful day,” says Achelle Dunaway, the creative director for the uber fun and accessibly priced e.l.f. cosmetics brand. Since joining e.l.f. in 2005, Achelle has made the process of gaining confidence through beauty easier and easier with the introduction of the e.l.f. Mineral and Studio Collections, as well as expanding into the nail and bath & body categories.
As a makeup artist, Achelle has worked on celebrities, musicians, and entertainment personalities. Here, she shares some easy-to-adapt makeup tips with Beauty in the Bag.
Tell us a bit about your background. How did you become a makeup artist?
I started at e.l.f. in 2005 and it has been and continues to be an exciting journey to which I feel very blessed to participate in. I became a certified makeup artist shortly after I started with e.l.f. to get a deeper understanding of professional application techniques.
Our readers always want to know how to make makeup last. Any tips?
This is a great question! To keep makeup lasting longer apply a primer as your base for your eyeshadow and foundation, this will act as a holding agent for your makeup. You can also use a setting spray that is a “hairspray” for your makeup, if you will. Also waterproof eyeliner and mascara is a great way to keep makeup lasting, as well as using a lip stain/marker to saturate your lips with color for long-lasting wear.
Do you have any other at-home makeup tips?
Always, always wash your face before bed and moisturize morning and night. This is key to helping keep skin hydrated and supple. A great trick for making sure you have the perfect look is to apply makeup by your window for the best natural light. This will give you an accurate read on how your foundation looks and how dramatic your eyeshadow colors are.
Concealing dark under eye shadows is always a challenge. What do you suggest?
A quick way to look bright eyed and well rested is to apply under eye concealer with skin brighteners. This helps to conceal any dark under-eye circles and creates a youthful glow to the face. First apply a moisturizer like e.l.f. Eye Refresh to hydrate the skin. Then use a concealer; I like the e.l.f. HD Lifting Concealer—the formula is infused with key ingredients vitamin C, green tea, and mulberry for lifting and soothing benefits, and helps improve skin texture. Afterwards, set the concealer with a powder like e.l.f. Undereye Setting Powder; this light-diffusing powder camouflages fine lines, dark circles, and imperfections with a brightening pearlized effect that attracts light for a natural glow, while the vitamin C & K infused formula helps to restore and strengthen skin for a revitalized appearance.
The mission of e.l.f. is to market makeup at very reasonable prices. How does the company keep costs down yet offer quality products?
We often ask the question, “Why do other brands overcharge?” We pride ourselves on luxury products at an affordable price. We keep costs down by not marking up with attributed celebrity endorsements and huge advertising costs. We also purchase in large quantities, which help absorb costs.
If you could create any beauty product, what would it do?
Well that’s pretty much my job but if I could have super powers I would love to create a natural non-invasive way to be able to “photoshop” your face to look your ideal flawless self without needing any makeup. Sign me up for that!
Photo Credit: scottpatric.com
Scott Patric knows a thing or two about the power of fashion and beauty. As the lead, on-camera, makeup artist for Lifetime TV’s Primetime Emmy-nominated Project Runway, Project Runway All Stars and Project Runway Under The Gunn, he knows how to make women look stunning on the runway and off. A fave of Hollywood A-listers, Scott has made up some famous faces including Heidi Klum, Alyssa Milano, Angelina Jolie, Naomi Campbell, Salma Hayek, Gisele Bundchen, Madonna, Kate Moss, and Kerry Washington, to name a few. He has been a regular regular fixture on the global fashion circuit, and his signature looks have rocked shows for Chanel, Balenciaga, Armani, Donna Karan and Michael Kors.
Beautyinthebag asked Scott to give us the scoop on what’s trending this season and some of us his insider tips for how to look glam by day or by night.
It is fun, challenging, and exhilarating working with the models and designers on Project Runway. We are in a creative time crunch, so we use all our know-how and creativity to pull it all together and make a great look for the audience and judges to view.
- Have a clear and simple direction before you start your makeup and you will get there faster and the look will be neater when you finish.
- Pick a feature to focus. If today the focus is a red lip, just define the eye and let the lip speak. If tomorrow it’s a smokey eye, then the lip steps back.
- “Sheer out” your foundations with moisturizer. Use foundation on problem spots from the bottle, and where your skin is great, let it show through by sheering out.
- Always us lots of mascara!! If you are in a rush, don’t skip the mascara, skip something else because the eyes are the window to your soul!!
- A white, shimmery highlight in the inner corner of your eye makes it look like you’ve had lots of rest. It brightens your whole face.
Every woman should have blotting papers, an eyelash curler, and Burt’s Bees peppermint lip balm in her purse!
Photo Credit: charlottetilbury.com
“There are no unattractive women, just some that don’t know the power of makeup,” says Charlotte Tilbury, the go-to makeup artist to A-list celebs that include Gwyneth Paltrow, Jennifer Lopez, Penelope Cruz, Rihanna and Kate Moss. Tilbury is a big believer in the power of makeup and how it can boost your confidence to help you achieve your goals — something she discovered herself at the age of 13, after a tube of mascara showed her the way.
Feeling frustrated herself by so much choice and too little direction at the makeup counter, she set out to create transformative products and take the guesswork out of “making up” by creating 10 signature looks (from “The Rock Chick” to “The Golden Goddess” to “The Sophisticate”), inspired by past beauty icons and their modern day counterparts. All of the products in Charlotte Tilbury’s eponymous collection of skincare and makeup treat and transform your look. Available online, you can purchase a complete look or buy any of the products individually.
Here are our fave three best products and looks.
Charlotte’s Magic Cream Treat & Transform Moisturizer ($95) is the perfect prep pre-makeup. It floods the skin with moisture to reduce the look of wrinkles and makes your complexion glow. It's rich formula is also packed with rose-hip oil, frangipani, hyaluronic acid, wild pansy, and transformative vitamins A, C, and E.
Wonderglow Instant Soft-Focus Beauty Flash ($52) -- (aka "Gisele in a jar") -- is a cross between an anti-ager and a light diffuser, You'll look lit from within. Collagen boosting peptides and patented wrinkle-preventing ingredients are fused with light-reflecting microspheres to fill in wrinkles and scatter light so that even dull, dry, sleep-deprived skin looks luminous. Try Wonderglow alone or mixed in with foundation for a relaxed, effortlessly dewy look.
Full Fat Lashes 5 Star Mascara in Glossy Black ($29) leaves no lash behind thanks to a laser carved, 5-groove brush. The formula also adds curl, volume separation, and length so that you can easily cheat that false lash effect. Tilbury recommends you "always curl lashes before using mascara. It’s like a push up bra for the eyes! And, layer mascara for full effect! Use at least three coats and lift from the root to elongate and thicken."
This smoky eye and nude lip ensemble will have you exude the looks of Brigitte Bardot, Debbie Harry, and Kate Moss. Wear this sexy look as you hop from gigs to all-night parties.
Live your life like it's golden by using nudes, bronze, and rose-colored makeup to transform lackluster skin to this kissed-by-the-sun, beachy look.
Inspired by beauty icons such as Audrey Hepburn and Natalie Portman, your look comes off as effortlessly classy, by using chocolate, taupe, and tan tones.