One of the first celebrity brow stylists, founder of Anastasia Beverly Hills, Anastasia Soare has a lot to say about…well, perfect eyebrows. It is all about shape, form, and proportion, concepts she learned working as an apprentice in her parent’s tailoring shop in Constanta, Romania. Today, she has extended her reach from Beverly Hills and Los Angeles to Anastasia Brow Studios at select Nordstrom, Sephora, and international locations, as well as her own line of brow and skincare products.
As “The Definitive Eyebrow Expert,” please tell us which celebrity’s eyebrows are hot right now and how our readers can achieve them?
Cara Cara Cara! My new favorite model, Cara Delevingne, has a bold brow that I am in love with. Bold brows make your face look more youthful and add sophistication to your look. Cara’s bold brows work perfectly with her features, but readers can get a bold brow that works with their own face shape by using my Stencils and Brow Powder Duo. They work with your natural bone structure to determine the ideal shape for your face and create a bold brow that’s easy to achieve.
What are your dos and don’ts of eyebrow maintenance?
Do: Go to a professional brow shaper for your long-term brow maintenance. A good brow artist understands what shapes work with different faces and has a steady hand when it comes to waxing a tweezing.
Don’t: OVER TWEEZE! Over tweezing is the most common problem I see with my clients. It is so easy to do, given the fact that two or three hairs can make or break an eyebrow. Make sure that you don’t use a magnifying mirror when tweezing your eyebrows, and always draw a guideline with an eyebrow pencil to determine your ideal brow shape BEFORE you start to tweeze. I use Brow Wiz on my clients to draw their idea brow, and then tweeze outside my designed area.
How has your experience of growing up in Romania as an apprentice in your parents’ tailoring shop influenced your outlook on beauty?
Working in my parents’ tailoring shop gave me an acute understanding of shape, form, and proportion. It allowed me to realize the importance of all of these aspects when making beautiful clothes or brows. It was in that shop that I first realized I loved design and first learned the meaning of hard work. My mother is a brilliant designer and one of the most dedicated workers I have ever met. She instilled the values of hard work, education, and attention to detail that shaped the way I approach my career and transform my clients. She taught me that everyone and everything is beautiful and that it was a designer’s job to figure out what works for each person.
Your new products are Covet Waterproof Eyeliners, the Bold & Beautiful Kit, and HYPERCOLOR™ Brow & Hair Powder. Please tell us a little about each and why they stand out in the market today.
In my opinion, Covet is great because it lasts all day, glides on smoothly, and even applies perfect color inside the waterline without budging. I am obsessed with it. It stands out in the cosmetic market because it actually delivers the color it promises, without fading, smudging, or flaking off. It doesn’t drag when applying and can even be blended before drying down. It’s a wonder-pencil.
HYPERCOLOR™ Brow & Hair Powder is a wipe-on wash-out color gives you instant streaks or ombre hair without having to do a permanent treatment. You can get the trend you love in seconds, and wash it out as whenever you’d like. It stands out in the market because it is not merely a hair chalk. HYPERCOLOR™ is a cosmetic grade powder with more payoff, a brighter finish, and can even be used on the brows and eyes to bring your look to the next level.
I love this little Bold & Beautiful Kit for the brows and eyes. It contains a brow powder, brow pomade, tweezers, and four eye shadows to create perfect eyebrows and glamorous eyes anytime you’d like. I think it’s really gorgeous and looks amazing on your vanity or in a bag. Its convenient size allows you to take your look from day to night in just a few easy steps. The colors are versatile and can be layered to create the ideal look for any occasion.
What are some spring makeup trends you’re looking forward to this year?
COLOR COLOR COLOR! I am looking forward to seeing some amazing pinks, blues, and even reds in makeup this year. I love neutrals, but there is something exciting when it comes to seeing a beautiful new shade of liner or shadow. I cannot wait!
If you were stranded on a desert island, what would be your must-have beauty product?
Clear Brow Gel. There is no other product that I must have in my bag at all times. Even when I don’t have time for any other makeup, Clear Brow Gel instantly defines and sets my eyebrow shape and makes me look and feel pulled together.
Malynda Vigliotti, aka Boom Boom, is a self-proclaimed eyebrow queen. She was educated at The Fashion Institute of Technology and has worked in the fashion and beauty trenches long enough to be considered an expert. She originally opened Boom Boom Brow Bar in Santa Rosa, California, but moved the business to New York City’s West Village in 2008, where Boom Boom and the Brow Bar have since been featured on The Real Housewives of New York City. She believes that the eyebrows are the most important feature on the face and sees no reason why everyone should not have thick, gorgeous brows. Boom Boom loves living in the Big Apple, and is proud to say that at the end of the day, her brows ALWAYS look good.
Tell us a bit about your background. How did you become a brow expert?
I have always been obsessed with brows and I wanted to create a place where women could get a quick brow shaping that was fun, affordable, and convenient. I lived in California for a bit in 2005 and was annoyed that there wasn’t a place to get a wax that was convenient, so I took a little money and a whole lot of personality and started the concept of the brow bar. I eventually sold the business and returned to the Big Apple and opened Boom Boom Brow Bar in the West Village. All it took was a disco ball, some intrigue, convenience, and affordability (everything on the menu is under $50) and now we do about 500 bow shapings a month. I don’t believe in thin brows or thin women, but I do know a perfectly done brow is an instant eyelift—no Botox necessary!
Do you have any tips for our readers to figure out what brow shape is best for them?
Brows are sisters not twins, they should be complimentary, but not identical. And, they should be unique to each individual. The space between brows should be equal to or a little wider than the eyes. Use a makeup brush or pencil to assess.
Start: Hold the brush parallel to the side of the nose; where the brush meets the brow is where the brow should begin.
Arch: Hold the brush parallel to the outside edge of the colored part of the eye (the iris); where the brush meets the brow is where the highest part of the arch should be.
End: Extend the brush diagonally from the nostril, following the outside edge of the eye toward the brow; where the inside edge of the brush hits is where the brow should end.
Is brow waxing strictly a salon service or can it be tried at home?
Waxing is efficient, inexpensive, and yields baby smooth skin. Sure, a client can do it at home, but getting the wax the correct temperature, working up the courage to pull it off, and cleaning up the mess is a production. Waxing is probably the cheapest of all beauty regimes if done professionally; I charge $24 and it takes only 10 minutes— that’s a lot of bang for the buck! If you get the recommended one shaping a month, it’s less than $300 for the year!
How often should brows be professionally shaped? Can touchups be performed at home?
The goal is to get hair on the same growth cycle so it grows in at the same time and can be removed at the same time. Once hair is on the same cycle, brows can be groomed just once a month.
Brow shaping can be painful. Do you have any tips for easing discomfort?
- Low Temperature Wax: It’s kept at a lower temperature, so it’s very gentle and never burns.
- Hair Length: Remove hair when it’s about ¼ of an inch long, so wax can stick and grab hair for removal. If it’s too short, the wax won’t stick enough, and if it’s too long, hair breaks off before the root making the process more painful.
- Exfoliate and Moisturize: Softer hair follicles surrounded by clean skin release hair the best. Exfoliate to remove dead skin cells and unclog pores, so the wax sticks better, and then apply a moisturizer to soften the follicle.
- Ibuprofen: Take an anti-inflammatory a half hour before waxing to prevent swelling and dull pain.
- Tanning Beds: Avoid 24 hours prior.
- Menstruation: Avoid doing the week prior when nerves are more sensitive.
- Meds and Chems: Stop using AHA’s 4-5 days prior and if using any meds like Retin-A, Retinol, Accutane, Proactive, and antibiotics, stick to plucking, not waxing!
What’s the best way to highlight brows?
I prefer using a powder like my Boom Boom Brow Boostiers to fill in holes, add definition and depth—it’s more natural looking than pencil. Go for a lighter color over darker, just make sure it goes with the natural undertones of skin and hair. And, if brows are too light, they should be tinted. Tips: always use a vegetable based dye around the eye area; never lift brow color, use deposit only color; go a little bolder to define brows and match the color to skin and hair undertones; and always use SPF on brows for protection.
You also can use the matte concealer side of my Boom Boom Push Up brow highlighting pencil on the brow bone to create lift and camouflage stragglers that are growing in while waiting for a brow wax. The sparkle side can be dabbed on the inside corner of the eye for a dash of pop and you can line the lower inside of the eye with the matte side of the pencil to make eyes look bright and happy.