Photo Credit: Melach33
Jennifer McClure, Melach 33 founder, is a fearless traveler who has been almost everywhere . Yet no place captured her senses like the
Dead Sea, that has long been designated at a timeless location for renewal of the body and soul, which is where she discovered the many attributes of Dead Sea minerals.
Dead Sea minerals hold magical skin-softening and wrinkle-erasing abilities. The Dead Sea’s unique 33% salt content (a mind-blowing 10 times more than the saltiest ocean water) produces mineral-rich crystals—the same minerals that facilitate our body’s ability to regenerate cells and naturally detoxify.
Dead Sea Salt has long been used in beauty routines because it possess
Ron Robinson is a veteran cosmetic chemist with more than 25 years’ experience developing products for Clinique, Estée Lauder, Revlon, Avon, and Lancôme. In 2008, after nearly three decades of working as a product developer, Ron decided to step outside the lab and create BeautyStat, an online beauty community where users can connect with experts and fellow consumers to discuss their product questions and concerns.
Running BeautyStat for nearly a decade, reviewing thousands of products and scouring the planet for new beauty ingredients and technologies inspired Ron to return to his roots in research and development and launch his own skin care line, BeautyStat Cosmetics. The bra
Celebrity and editorial makeup artist Dillon Peña had a vision: enhance the landscape of the green beauty industry with clean, natural small-batch beauty products. He created Leland Francis as an ode to his great-grandfather, and set the natural beauty bar high by offering handmade, cruelty-free, vegan formulations crafted in the USA.
Leland Francis celebrates individuality and indulgent self-care for a more youthful you, using the finest ingredients that layer beautifully under makeup and are delicate on skin. The botanically-based brand extends beyond skincare to bodycare and candles.
BITB caught up with Dillon to learn more about his motivation for creating Leland Francis
Photo Credit: Beautyinthebag.com
On the night of the 2017 Women’s March, Alexis Androulakis and Christina Basias watched the massive numbers of women and allies that came together across the world to march for equality. They imagined every human that marched donating and the change it would create, and it was an AHA moment. They saw an opening for activist beauty, and thus Fempower Beauty was born.
The initial idea that Alexis and Christina had was for a product that femmes interact with on a daily basis to spark magic and create impact. They chose beauty because it has inevitably dictated what it means to be “feminine” for centuries. And they knew that those rules had to change. Wanting to make giving back as easy a