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MEET ANDI BLACK: OWNER AND DESIGNER OF CAJ BEAUTY

Photo Credit: beautyinthebag.com

Posted by 01.14.18

It seems that everyone is constantly on-the-go these days, and according to Andi Black, creator of CAJ Beauty, looking and feeling beautiful should be a fun priority in a busy life.

Before becoming a full-time mom to her three children, Beau, Kyle and Cole, Andi’s career and life was an ever-changing journey. As a singer, tv personality, entrepreneur and daughter of a model, the pressure to “look good” was always present, but it was never defined by her own standards. A firm believer that women should have their best day, every day, Andi created the CAJ Beauty product line – Care Amplify Joy – for women to look gorgeous and feel confident without the need of expensive trips to the h

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MEET JENNIFER WHITE: FOUNDER OF NATURAL BEAUTY BRAND ONE OVER ONE

Photo Credit: beautyinthebag.com

Posted by 12.24.17

Simplicity is beautiful, and that is exactly what Jennifer White had in mind when designing her natural beauty brand, One Over One. Created with a minimalist mindset, One Over One products are carefully crafted with natural and often organic ingredients; products are clean, simple, and designed to complement the effortless beauty of your everyday life.

BITB spoke with Jennifer about her inspiration behind the brand and what products she uses to keep her skin looking youthful and gorgeous.

oneover.one

1. Tell us your story. Who / what inspired you to create One Over One?

I have been questioning beauty norms for close to two decades. My work began in the late 90’s during a yearlo

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MEET VALERIE GIRAUD: FOUNDER AND CREATOR OF ANTONYM COSMETICS

Photo Credit: beautyinthebag.com

Posted by 11.12.17

Born in Cannes, France, Valerie Giraud’s passion and love for fashion and beauty brought her to London where she began her career as a makeup artist. Eventually making her way to Miami – one of the film capitals of the world – she gained top TV and film celebrities as clients and lived by her motto: Your skin deserves clean ingredients, it just shouldn’t be at the expense of the looks you love.

Taking her own advice and coupling it with passion and creativity, Val realized she wanted to create the best organic, cruelty-free makeup line and brushes. The result become the luxurious brand – Antonym Cosmetics.

After three years of product development, Antonym was introduced into the

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MEET BRIANNE WEST, FOUNDER & FORMULATOR OF ETHIQUE

Photo Credit: beautyinthebag.com

Posted by 09.03.17

Brianne West is not driven by fashion trends, her drive is her passion for animals and the environment. She believes Ethique is the first beauty company in the world to develop an entirely solid product range. All products are sold in compostable packaging, meaning zero consumer waste.

“I’m not passionate about makeup, cosmetics or fashion. I love science and the environment, and if I weren’t doing this, I would ideally be wading through the Amazon, studying the creatures that live there, (but of course avoiding the spiders.)

I am passionate about the values Ethique stands for and the change we are creating in the world with products that are waste free, natural & effective. I

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