Just in Time for Valentine’s Day, Scented Gifts for $55.00 and Under
I’m powerless against the siren call of fragrance—particularly niche fragrances, those artisanal and mindfully crafted perfumes that reflect the creativity of the perfumer and the fearlessness of the marketer. Often transportive, sometimes challenging, the olfactive compositions of companies like L’Artisan Parfumeur, Bond No. 9, Le Labo, Serge Lutens, Santa Maria Novella and Frédéric Malle call to me like Christian Louboutin speaks to the shoe obsessed.
But alas, such temptations come with a price, and in these recessionary times, I’ve sublimated my proclivities…at least, a bit. Some of my favorite niche lines offer moderately priced options that would make wonderful Valentine remembrances. Just remember to drop a hint to your beloved.
Jo Malone’s French Lime Blossom cologne is available in 1-oz. and 3.4-oz. sizes. Photo credit: www.jomalone.com.
For example, Jo Malone, the bath, body and home collection created by a London esthetician, offers all of its colognes, 23 in total, in a 1-oz. size for $55.00. My favorite is Orange Blossom, but in the spirit of Valentine’s Day, French Lime Blossom, inspired by a stroll down the Champs Élysée, is a particularly romantic option, and Pomegranate Noir entails a sensual, spicy and fruity bouquet. All are available at www.jomalone.com as well as Saks Fifth Avenue, Nordstrom, Bloomingdale’s and Neiman Marcus stores.
L’Artisan Parfumeur’s Rose des Indes small candle. Photo credit: www.artisanparfumeur.com.
I’ve wiled away many a rainy afternoon nosing through the scent library of L’Artisan Parfumeur’s Upper West Side boutique in New York City. While its eaux de toilette, which have transported me to places like Cuba, Timbuktu and Reunion Island, remain firmly in the $135.00 range, the Paris-based line also includes 1.2-oz candles for just $20.00. The flowery scents, including Oranger en Fleurs and Rose des Indes, create a classic romantic ambiance. Store locations can be found at www.artisanparfumeur.com.
“Fighting the rising tide of conformity” is Le Labo’s inspiration, manifested as a line of hand-made perfumes formulated individually at the time of purchase at seven U.S. and seven international locations. All of the fragrance-maker’s scents are available in a 0.5-oz. size for $52.00, perfect for a little Valentine’s Day surprise. The collection comprises 11 perfumes available at all venues, as well as six scents exclusive to individual cities. My favorites include Patchouli, Neroli and Oud, a mythical wood essence. Go to www.lelabofragrances.com for locations and online purchases.
Laurice Rahmé, the founder of the New York-based Bond No. 9, is well aware of the financial pressures set upon fragrance lovers; case in point, the recent debut of Andy Warhol Success is a Job in New York, an eau de parfum. As an inclusive gesture, many of the brand’s 35-plus scents are available as a 7-ml Bon-Bon spray vial for $45.00 or $50.00. Appropriate Valentine’s Day choices include Chelsea Flowers, redolent of white peony, white hyacinth and musk, and Nuits de Noho, a simultaneously feminine and irreverent fragrance with notes of jasmine, creamy vanilla and sheer patchouli. Select scents also are available as single-boxed soaps for $35.00 including the brand’s popular Scent of Peace fragrance. Visit www.bondno9.com or Saks Fifth Avenue to purchase.
The mini-sized Fleur Sauvage perfume oil from Tsi-la. Photo credit: www.barneys.com.
The Barneys New York website features a passel of reasonably priced gifts through its boutique fragrance category. Red Flower offers a host of organic scents like Guaic, Ambrette and Champa in a roller ball bottle for $48.00. The Tsi-la natural line includes mini-sized perfume oils for $45.00 each; fragrances include Fleur Sauvage, Ilang Ilang and Fiori d’Arancio. Other brands worth checking out on www.barneys.com are Kiehl’s, Malin + Goetz, Apothia, Tocca and Kai for gifts priced under $55.00.
And finally, Annick Goutal, one of the original niche brands to reach U.S. shores offers a chic option for cost-wary fans. Its Petite Cherie eau de partum can be had as a 0.3-oz. roller ball for $39.00 through www.aedes.com.
Photo Credit: www.olay.com
VALUE is a very subjective thing, especially when it comes to beauty products, which are so intensely personal. One gal’s good value is another’s splurge.
For example, you may find value in the prestige factor, the emotional lift you get from spritzing yourself with La Prairie Life Threads or the spiritual experience that comes with swirling around a new Chanel Glossimer on your lips. There is also great value is getting yourself a bargain – picking up a L’Oreal Voluminous Mascara when you know it’s a poor relative to Lancôme, or choosing a perfect daytime moisturizer with SPF from Olay Total Effects for around $10.
What budget brands stand out from the pack?
Olay, Neutrogena and ROC are my personal all time fave budget brands. The products work, feel and smell nice, and have the best science among the price point. Some of their creams feel like luxury moisturisers for a fraction of the cost. Clinique, although not really considered a true “budget” brand, is actually priced very affordably and makes terrific cosmeceutical-like skincare products. Olay Micro Sculpting Cream (3 Point Daily Treatment Cream) is still the best cheap anti-aging super cream around and I love the ruby red glass jar! If you love a serum, ROC Retinox in the gold pump bottle looks expensive, and the formula feels beautiful and absorbs quickly on the skin. It also has a high calibre of retinol and antioxidants to target wrinkles and sun damage. When it comes to controlling breakout, Neutrogena Visibly Clear is great and Clinique also offers good and affordable anti-acne products.
What products should you spend more money on because budget brands sometimes fall short?
A decade ago, most of my peers snubbed mass brands as cheap, worthless and indistinguishable. Today that is far from the case. But there are specialty ingredients – patented technologies that are proprietary to individual brands – that no other brands have. The Estée Lauder and Lancôme families of brands spend zillions developing their signature technologies and colours, and although they are often imitated, the copycats are not the same. There are some amazing budget brands these days that work really well – if you are watching your spending and you can subsititute. Buyer beware: not all cheap products are as good as pricey brands, and not all big ticket brands are great either. You have to test and try and read up before investing; the rule holds true for your stock portfolio as well as your makeup bag. In terms of quality, look and feel, fragrance and texture, some luxe products may end up lasting two or three times as long as cheap knockoffs because a little goes a long way. Don’t spend a fortune on a niche product from a new brand you never heard of when you can go to an established brand you already trust like Clinique or Lancôme and get something that has earned its reputation based on the vast science and research behind it.
What about mixing and matching your favourite budget products with more expensive ones?
Most women shop this way now – we mix and match brands from luxury to bargains in fashion, makeup and even skincare . I will spend any amount on a great foundation. I love Diorskin and Bobbi Brown foundations and concealers, but I will also buy L’Ooreal mascara, OPI nail polish, and Olay Daily Facial Cleansing Wipes from the drugstore all the time. Think of your makeup bag or medicine cabinet like your closet. Treat yourself with something you love – like a fabulous lipcolor, eye shadow palette or a fragrance you just can’t live without – and make do with cheaper brands for things that are readily available and work well at a nice price. Sun care is a good place to save, and the same goes for body lotions and bath oils. These can be found from brands like Johnson’s, Dove, and L’Oreal at great prices, and they are lovely and spa-like.
How can you find the best beauty bargains?
Read and ask a lot of questions about brands, and then you have to try products for yourself. I love beautiful packaging (I confess) but I am also interested in what is inside the bottle. I really think we should demand both – nice packaging and good quality products, no matter what we spend. You don’t have to settle for pretty bottles with nothing worthwhile inside – or good stuff that comes in vanilla, so-boring-you-can’t-bear-to-use-them bottles where the labels peel off. I also do not like cute, clever brands with cheery names and frilly boxes that are all fluff and no substance. I want skincare and makeup that work, wear well and make me look good consistently. If I don’t like the texture or fragrance, I won’t put it on my skin. Period.
BEST BARGAIN BEAUTY BETS: We polled all the Bag Ladies and these are some of our all time favorite beauty bargains across all categories!
- JERGENS SELF TANNING CREAM
- ALMAY EYE REMOVER PADS
- BIOSILK SILK THERAPY
- CLINIQUE EVEN BETTER MAKEUP SPF15
- AVON UNGARO FRAGRANCE
- BARE MINERALS MINERAL VEIL
- AVON ANEW CLINICAL EYE LIFT
- OLAY REGENERIST SERUM
- ROC RETINOX SERUM
- L’OREAL EVERPURE SULFATE FREE SHAMPOO & CONDITIONER
- L’OREAL DERMO EXPERTISE WRINKLE DECREASE SERUM
- NEUTROGENA VISIBLY CLEAR CLEANSING SCRUB & EXFOLIATING WASH
- CLINIQUE CITY BLOCK SPF 20 OIL FREE
- MAYBELLINE DREAM MOUSSE CONCEALER
- DOVE SUMMER GLOW
- NEUTROGENA NORWEGIAN FORMULA FAST ABSORBING HAND CREAM
- JOHNSON’S MELT AWAY STRESS BODY LOTION
- MAYBELLINE BIG LASH MASCARA
- AVENE MICELLAR LOTION CLEANSER AND MAKE-UP REMOVER
- JOHN FRIEDA FRIZZ EASE SERUM
- VASELINE
- YES TO CUCUMBERS SOOTHING EYE GEL
- NEUTROGENA ACNE STRESS CONTROL POWER FOAM WASH
- MAYBELLINE EXPERT WEAR SOFT LINING PENCIL
- MAYBELLINE MINERAL POWER NATURAL PERFECTING CONCEALER
- BLISTEX SILK AND SHINE
- COVERGIRL LASHBLAST MASCARA
- L’OREAL EXTRA VOLUME COLLAGEN MASCARA
- ROC DEEP WRINKLE NIGHT CREAM
- WHOLE FOODS 365 GRAPEFRUIT SHAMPOO
Avon representatives Grace Campbell, Rosemarie Kahn and Dawn Parrino
Photo Credit: Avon
Multi Level Marketing and the New Economy
By Guest Bag Lady Dorene Kaplan
With runaway unemployment rates of nearly10% derailing our much needed economic recovery, it’s no wonder we are seeing a resurgence of entrepreneurship among direct sales in beauty brands! Take Avon, for example. Its number of U.S. representatives grew by 4% in the second quarter of 2009 and globally, the number increased an astonishing11%. At Nu Skin, the number of executive distributors increased 9% for the same period. Rodan + Fields’ new direct-selling operation started with 2,000 reps in 2008 and added 2,500 in the first half of 2009.
And don’t even ask about Twitter and Facebook; online pages are exploding with reps selling skincare and makeup from old standards such as Avon and NuSkin, as well as new upstarts like Apriori and Become.
It all makes a lot of sense. Whether downsized or pushed out of business, women, and on occasion men, have turned to multi-level beauty marketing as a money-making alternative that offers independence and flexibility with minimal investment.
“Women are saying to themselves, ‘I need to become an entrepreneur and be the master of my own financial destiny,’” explained Suze Orman, television host, author, editor and special personal finance advisor for Avon representatives, at a recent press breakfast.
“I don’t ever have to be scared again, because I already have an established business,” said Rosemarie Kahn, an Avon senior executive unit leader, who now earns more money than she did at her corporate publishing job working only approximately 25 hours per week.
In the United Kingdom, Mia Brodie Coles, an independent consultant for Arbonne, previously worked as a PR director for prestige brands including Clinique and Lancôme. The mother of two now sells Arbonne as her primary income, working one to two hours a day, and holding evening seminars twice a month. “I’ve the freedom to make a lot of money, but on my own terms, with no-one telling me what to do. The products sell themselves, so my job is simple,” she said.
Grace Campbell, another Avon rep, joined up one year ago when her husband’s plumbing business slowed because of the troubled economy. “I realized I needed to take control of the situation….I needed to do something,” said the young mother, who earned $250.00 during her first campaign, merely by distributing brochures.
While some reps earn 10X that amount per year, direct selling is not a natural fit for all and companies report high turnover. High earners develop tiers of team members and receive commissions directly from the company for sales completed by their enlisted reps.
Jenna Lloyd, who became a Rodan + Fields independent consultant last July, reported, “I have already made back all starting cost, received commissions and added to my leadership team…I also love that I don’t have to keep inventory or deliver products because my clients order from my website.”
So, what makes a successful direct selling partnership? Belief in the product, a good compensation structure and a well-funded corporation are a few basics. A key consideration is the initial investment required by the rep, which can range from $10.00 to $300.00 and more.
For Diane Guercio, a Nu Skin representative, it’s all about research and technology. She is particularly excited about the soon to be released AgeLOC Transformation System, which is said to work at the genetic level. In general, prestige skincare is considered a growth opportunity in the MLM market.
Interestingly, time is not a major issue. Many successful reps say they integrate sales into their daily life, such as distributing brochures at their children’s school, their personal church or at doors throughout their neighborhood. Become field business director, Lori Wheeler, earns an average monthly commission of $3,100 working 25 hours a week. “Within my personal business, I don’t even feel the recession,” she said.
***
Price accessibility and entrepreneurship are driving MLM growth. If you want to join this new wave of MLM either as a buyer or representative, here are a few companies to check out.
Apriori Beauty: an anti-aging skincare brand that just launched in June 2009 with over 200 consultants. Headquartered in Laguna Hills, California, the products range roughly from $30.00 to $80.00.
Arbonne: another Southern California-based company, which has been operating since 1980. Skin care, color and nutritional supplements are priced approximately from $15.00 to $70.00. Consultants are charged a $109.00 sign up fee.
Avon: the grand mere of beauty direct selling founded in 1886 has reinvented itself as the company for women. It counts 5.8 million independent representatives in more than 100 countries. Start up investment is only $10.00. Most skincare, makeup and fragrance products fall in the $3.00 to $68.00 range.
BeautiControl: spa, skin care and advanced aging products with more than 140,000 independent consultants in the U.S. Canada, and Puerto Rico. Part of the Tupperware company and headquartered in Carrollton, Texas, consultants can start selling BeautiControl with an investment of $100.00.
Become: Australian transplant Stephanie White launched Become in the U.S. two years ago with products developed in her homeland. The company has grown 150% since January 2009. It offers skin, bath, body, nail, sun and a weight loss regimen, all priced between $14.00 and $85.00.
Mark: Avon’s youthful sister brand is sold by dedicated Mark independent representatives as well as Avon reps. Spokesperson Lauren Conrad helps spread the word to young women about the opportunity to run their own online e-boutiques.
Mary Kay: famous for its pink Cadillac bonuses, the company, founded in 1963 today has more than two million independent sales representatives across 35 worldwide markets. Sales in 2008 reached $2.6 billion for its skin care and color cosmetics. Consultants can begin selling with a $50.00 investment.
Nu skin: founded in 1984 with a commitment to providing quality skin care that features only premium, wholesome ingredients, NuSkin has 750,000 independent sales representatives in 48 global markets. Products run the gamut from skin care, body care, oral care to a men’s line.
Rodan + Fields: the dermatologists that tackled acne with the successful Proactiv, have exited the department store arena to focus on direct selling as of March 2008. The newcomer to MLM has experienced double digit month-over-month growth throughout 2009. Most prouducts are OTC or contain cosmeceutical ingredients.
Votre Vu: launched in September 2008 to sell prestige skin-care products from a privately-owned French laboratory in the U.S. Approximately 2,000 consultants in the U.S. distribute products ranging in price from $30.00 to $165.00. The consultant starter kit costs $99.00.
