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Wendy Lewis – Founder/Editor in Chief

Wendy Lewis

Since 1997, Wendy Lewis, President of Wendy Lewis & Co Ltd, Global Aesthetics Consultancy, has been renowned as an international insider to the world of anti-aging, skincare, beauty and cosmetic surgery. As the Knife Coach®, she has seen thousands of private clients in New York, Palm Beach and London from all over the world who sought her expert impartial advice on when and where to get lifted, injected, and lasered. In 2008 she founded BeautyintheBag with her daughter Eden Lipke as a mother-daughter undertaking and it blossomed to take on a life of its own. Wendy is also the author of 11 highly regard books for beauty aficionados with a passion for keeping up with the trends, including Plastic Makes Perfect: The Complete Cosmetic Beauty Guide (Orion), and America’s Cosmetic Doctors and Dentists (Castle Connolly Medical). She has been featured in W, New York Times, Daily News, New York Post, ELLE, London Evening Standard, You Mail on Sunday, Harpers Bazaar and many other magazines and newspapers in the US and Europe, and has appeared on CNN, CNBC, GMTV, BBC, WNBC, Today Show, and more. Wendy is currently a Contributing Editor for Modern Aesthetics and Plastic Surgery Practice, on the Editorial Board of Prime International Anti-Ageing Journal, Beauty & Skincare Columnist for Healthnewsdigest.com, a Columnist for Aesthetics Journal, and a contributor to many other publications and websites in the US and the UK. Her next book, Aesthetic Clinic Marketing in the Digital Age (CRC Press) will be published in late 2016. Wendy@beautyinthebag.com

 

Eden Lipke – Co-Founder

As co-founder of Beautyinthebag.com along with her mother Wendy Lewis, Eden has grown up in a world filled with beauty which is her passion. She graduated from Boston University at the top of her class and in only three years with a degree in Psychology and Communications. She served as the Marketing Manager for MD Complete, a skincare range by Minneapolis dermatologist Dr. Brian Zelickson, handling everything from social media across multiple platforms, creating original content and graphics, managing press outreach, and growing the brand’s popularity. She is currently a Digital Editor at a leading agency in New York City. Addicted to masks and mascara, she has been known to raid her mom’s medicine cabinet in search of great beauty finds and must-have makeup, and she is the “go to” hair, skin, and makeup advisor among all her friends. Eden@beautyinthebag.com

 

Nancy Weinberg Simon – Features Editor

Nancy Weinberg Simon

Nancy Weinberg Simon is a freelance writer who has been reporting on the beauty industry for almost 20 years. She’s the founder and editor of a beauty and lifestyle blog, TheBeautyWall.com, and was the Beauty Editor at Family Circle magazine from 1997-2007. A lover all things beauty, Nancy has contributed to a wide range of magazines and other publications including Ladies’ Home Journal, Better Homes & Gardens, More, and Weight Watchers magazine. She is a former Manhattanite, who now lives with her husband, children, and two very large cats, just outside of NYC. She loves everything beauty, fashion, books, estate sales, and spending quality time with her family and friends. Nancy@beautyinthebag.com

 

Denise Mann – Health Editor

Dorene Kaplan

Denise is an award-winning freelance health and beauty writer in New York City. Her articles regularly appear in WebMD, Health.com, Healthday, American Profile magazine, Newsday, and special sections of the Wall Street Journal. She is also the editorial director for several plastic surgery portals including Consumer Guide to Plastic Surgery and All About Facial Rejuvenation. Denise was awarded the 2004 and 2011 journalistic Achievement Award from the American Society for Aesthetic Plastic Surgery, and also been awarded the Arthritis Foundation’s Northeast Region Prize for Online Journalism, the Excellence in Women’s Health Research Journalism Award, the Gold Award for Best Service Journalism from the Magazine Association of the Southeast, and an honorable mention in the International Osteoporosis Foundation Journalism Awards. She lives in New York City with her husband, two sons and miniature schnauzer. Denise@beautyinthebag.com

 

Sandra Evans – Marketing Director

Sandra Evans

With 16 years of experience as a senior art director, producer, and graphic designer, Dallas native Sandra is well-versed in print, TV, video, and corporate identity, as well as skin care and beauty, marketing planning and production…and in both English and Spanish. That’s right; she’s bilingual. Sandra is adept at making connections and fostering relationships among clients, their customers and suppliers, and the third party vendors who complete every marketing circle. In her most recent position, Sandra added senior management to her credentials, directing her team in all aspects of branding—consumer research, creative concept, marketing and advertising strategy, website and social media presence, print materials and promotional events—for a young company and its product line. Sandra is addicted to beauty products, fashion and, of course, shoes! She loves core fusion, art, traveling, and spending time with her husband Mark, her daughter Emma and her two cavaliers; Niles and Winston. Sandra@beautyinthebag.com

 

Paige Herman-Axel – Beauty Contributor

Sandra Evans

The brain behind the beauty blog InsiderBeautyBuzz.com and the innovative self-tan remover, Bronze Buffer, Paige Herman-Axel has more than 15 years of experience writing about beauty and skincare. Her past stints have included beauty editor positions at Gotham, Hamptons and Los Angeles Confidential magazines before she was the founding editor of NewBeauty. In 2007, Paige began freelancing as a writer and consultant for various publications and websites, skincare companies big and small, dermatologists and plastic surgeons. In the rare time spent away from her computer, Paige can be found shuttling her almost-eight-year-old son to and from basketball practice, or playing fetch with her Havanese puppy, Nugget. Paige@beautyinthebag.com

 

 

 

 

 

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