For all the beauty news that's fit to PLUS #Gorgeous Giveaways


Wendy Lewis – Founder/Editor in Chief

Wendy Lewis

Since 1997, Wendy Lewis, President of Wendy Lewis & Co Ltd, Global Aesthetics Consultancy, has been renowned as an international insider to the world of anti-aging, skincare, beauty and cosmetic surgery. As the Knife Coach®, she sees private clients in New York, Palm Beach and London as a trusted independent cosmetic surgery and skin care expert with a client list of women and men from all over the world who seek her impartial advice on when and where to get lifted, injected, and lasered. In 2008 she founded BeautyintheBag with her daughter Eden Lipke as a mother-daughter undertaking and it blossomed to take on a life of its own. Wendy is also the author of 11 must-have books for beauty junkies with a passion for keeping up with the trends, including Plastic Makes Perfect: The Complete Cosmetic Beauty Guide (Orion), and America’s Cosmetic Doctors and Dentists (Castle Connolly Medical). She has been featured in W, New York Times, Daily News, New York Post, ELLE, London Evening Standard, You Mail on Sunday, Harpers Bazaar and many other magazines and newspapers in the US and Europe, and has appeared on CNN, CNBC, GMTV, BBC, WNBC, Today Show, and more. Wendy is also Contributing Editor for Plastic Surgery Practice, on the Editorial Board of Prime International Anti-Ageing Journal, Beauty & Skincare Columnist for, a Columnist for Aesthetics Journal, a writer for New You, and a contributor to many other publications in the US and the UK. Her newest book, Aesthetic Clinic Marketing in the Digital Age (CRC Press) will be published in late 2015.


Eden Lipke – Co-Founder

As co-founder of along with her mother Wendy Lewis, Eden has grown up in a world filled with beauty which is her passion. She graduated from Boston University at the top of her class and in only three years with a degree in Psychology and Communications. She has served as the Marketing Manager for MD Complete, a skincare range developed by Minneapolis dermatologist and laser guru Dr. Brian Zelickson, handling everything from social media across multiple platforms, creating original content and graphics, managing press outreach, and growing the brand’s popularity. Addicted to masks and mascara, she has been known to raid her mom’s medicine cabinet in search of great beauty finds and must-have makeup, and she is the “go to” hair, skin, and makeup advisor among all her friends.


Nancy Weinberg Simon – Features Editor

Nancy Weinberg Simon

Nancy Weinberg Simon is a freelance writer who has been reporting on the beauty industry for almost 20 years. She’s the founder and editor of a beauty and lifestyle blog,, and was the Beauty Editor at Family Circle magazine from 1997-2007. A lover all things beauty, Nancy has contributed to a wide range of magazines and other publications including Ladies’ Home Journal, Better Homes & Gardens, More, and Weight Watchers magazine. She is a former Manhattanite, who now lives with her husband, children, and two very large cats, just outside of NYC. She loves everything beauty, fashion, books, estate sales, and spending quality time with her family and friends.



Charu Suri – Twitter Chat Host

Charu Suri

Charu is a freelance beauty and travel writer who has contributed to many publications from The Huffington Post, New York Times, Allure and more. She’s a bit obsessed with eyeliners and is always on the hunt for the perfect foundation. Charu has her own popular travel blog, and usually can be found jetsetting around the world to exotic locales with the latest beauty products to test. In her spare time, she plays the piano and loves to read, and enjoys her time with her daughter Erica.




Denise Mann – Health Editor

Dorene Kaplan

Denise is an award-winning freelance health and beauty writer in New York City. Her articles regularly appear in WebMD,, Healthday, American Profile magazine, Newsday, and special sections of the Wall Street Journal. She is also the editorial director for several plastic surgery portals including Consumer Guide to Plastic Surgery and All About Facial Rejuvenation. Denise was awarded the 2004 and 2011 journalistic Achievement Award from the American Society for Aesthetic Plastic Surgery, and also been awarded the Arthritis Foundation’s Northeast Region Prize for Online Journalism, the Excellence in Women’s Health Research Journalism Award, the Gold Award for Best Service Journalism from the Magazine Association of the Southeast, and an honorable mention in the International Osteoporosis Foundation Journalism Awards. She lives in New York City with her husband, two sons and miniature schnauzer.


Sandra Evans – Marketing Director

Sandra Evans

With 16 years of experience as a senior art director, producer, and graphic designer, Dallas native Sandra is well-versed in print, TV, video, and corporate identity, as well as skin care and beauty, marketing planning and production…and in both English and Spanish. That’s right; she’s bilingual. Sandra is adept at making connections and fostering relationships among clients, their customers and suppliers, and the third party vendors who complete every marketing circle. In her most recent position, Sandra added senior management to her credentials, directing her team in all aspects of branding—consumer research, creative concept, marketing and advertising strategy, website and social media presence, print materials and promotional events—for a young company and its product line. Sandra is addicted to beauty products, fashion and, of course, shoes! She loves core fusion, art, traveling, and spending time with her husband Mark, her daughter Emma and her two cavaliers; Niles and Winston.


Dorene Kaplan – Trend Reporter

Dorene Kaplan

A familiar byline in the cosmetics and fragrance industry for the past 15 years, Dorene brings her insider’s perspective to As a beauty communications specialist, her career path has entailed editorial positions as well as public relations work. Previously she was executive editor of Cosmetic World, the leading weekly beauty trade journal. Her career has lead her to the offices of leading beauty companies, where she had the privilege of interviewing both CEOs and presidents to learn all about the beauty business from the inside out. She has also served as the New York Correspondent for Cosmetic News Weekly, a global trade journal. She earned a Master’s of Professional Studies Degree in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology in New York City, and holds a B.A. in Philosophy from UCLA. Dorene continues to keep her finger on the pulse of trends, new launches and events of the beauty industry.


Kate Zadah – London Correspondent

Kate Zadah

By day, Kate Zadah is a health and beauty PR professional and founder of UK PR agency and she moonlights as the London Correspondent for Her knowledge of the industry comes from having nearly a decade looking after the reputation and media profiles of health and beauty brands, services and experts. Based in London UK, Kate keeps up to date with all the beauty news across the pond and she can spot a beauty trend at twenty paces and is never afraid to tell it like it is when critiquing the latest and greatest technologies. With a love of writing, a degree in English Literature and a post-grad Masters in English and Writing, Kate takes great pleasure in writing for BeautyintheBag although her first love is her little girl Cleo.


Jackie Ignall – Beauty Contributor

Jackie Ignall

Jackie Ignall has been freelancing and reporting on the beauty industry for over ten years, and was formerly the Beauty Editor at Life & Style Weekly. Prior to writing about lipsticks and the latest skin care trends, Jackie worked as the senior editor of Business Traveler where she scoured the globe to report on the latest hotel, airline and spa trends geared toward the frequent traveling executive. Jackie lives in New York’s West Village neighborhood with her family.




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