Photo Credit: EsteeLauder.com
BEAUTY AND THE PINK: BREAST CANCER AWARENESS MONTH
Pink is the new black during October as beauty brands roll out Pink Ribbon products to support Breast Cancer Awareness (BCA) month. The effort dates back to a 1985 partnership between the American Cancer Society and AstraZeneca, the pharmaceutical company behind Tamoxifen, arguably the world’s most popular breast cancer treatment. The month of October became associated with raising awareness of this disease and beauty brands became more involved as the years went on.
Breast cancer affects nearly all of us at some level. Statistics show that 1 in 8 U.S. women (just under 12%) will develop invasive breast cancer over the course of her lifetime. While the number of cases has definitely decreased in past years, the breast cancer death rate among women in the U.S. is higher than any other form of cancer except lung cancer. In 2011, there were over 230,000 newly diagnosed cases of invasive breast cancer alone.
For the past two decades, beauty brands have contributed to BCA by donating a portion of limited edition product sales to breast cancer research and awareness organizations. Here are some of the beautiful ways that beauty is giving back this year, and how you can help raise money for a cure.
Estee Lauder Evelyn Lauder Dream Collection
Photo Credit: EsteeLauder.com
Estee Lauder has always been a pioneer when it comes to Breast Cancer Awareness month, having started the association with the Pink Ribbon and BCA, thanks to the late Evelyn Lauder. The company will donate 20% of all proceeds from its BCA products to the Breast Cancer Research Foundation (BCRF). You can stock up on the Estee Lauder Pink Ribbon options, which includes the Evelyn Lauder and Elizabeth Hurley Dream Lip Collection ($29.50) that includes a Pure Color Lipstick in Candy, a Pure Color Gloss in Pink Innocence, and a pink snakeskin-printed clutch. But this year’s must-have BCA product is without a doubt the Evelyn Lauder Dream Compact ($75), filled with translucent pressed powder (shown above).
2012 marks the 20th year that the Estee Lauder Companies have been involved in BCA, and to herald the occasion, the company is unveiling a live, interactive exhibition showcasing the history of the BCA campaign in front of the GM Building in New York City at 767 Fifth Avenue. It runs from October 1-3 from 8:00am to 7:00pm each day, and will showcase archived videos, photographs, and key milestones. The Estee Lauder Companies BCA Campaign Fund will donate $1 to BCRF for every post on the campaign’s interactive Facebook timeline during October, capped at $25,000.
Made with organic ingredients, vitamins, wheat protein, tea tree oil, lavender, and garlic bulb extract, Dr. Remedy’s enriched nail polish is vegan and reportedly the #1 podiatrist recommended brand. For BCA, the company gives you three inspiring shades ($17 each): HOPEFUL Hot Pink (a Hello Kitty-meets bubble gum shade); NURTURE Nude Pink (a damsel-in-distress, barely there beautiful); and PURITY Pink ( ballet slipper, sheer hue). 10% of all proceeds will go to Living Beyond Breast Cancer.
Dr. Dennis Gross skincare is partnering with the National Breast Cancer Foundation, which helps provide mammograms for underserved women and is also dedicated to finding a cure for breast cancer. The result? A beautifully pink packaged Limited Edition Extra Strength version of the highly popular and effective Alpha Beta Face Peel, presented in much, much larger pre-soaked pads. These larger pads are ideal for use on face, neck and decollete area. Because this is “Extra Strength,” these pads deliver a stronger professional-grade peel for normal and oily skin types alike. This is a 45 day supply.
Bobbi Brown Pink Peony Set ($45):
For this exclusive set in honor of BCA Month, Bobbi Brown debuts an Illuminating Bronzing Powder in Pink Peony. $10 of the suggested retail price will be donated to the Breast Cancer Research Foundation during the month of October. The sheer powder and micro pearls give skin a natural-looking glow. You’ll also get a Mini Face Blender Brush topped off with a bright pink handle – a fun way to put on your makeup and show your support.
Kinerase Advanced Lotion and Advanced Cream ($119 each)
Kinerase has partnered with the The American Breast Cancer Foundation and will donate 20% of the proceeds from two anti-aging products to further the foundation’s contributions to cure breast cancer. These products include the new Advanced Cream and Advanced Lotion, both sold at ULTA.
Throughout the month of October, Skinn Cosmetics will donate 100% of sales (every cent) of their Twin Set- Collagen Boost Lipstick and Wet Gloss in Pink Tulip to support the Susan G. Komen for the Cure Foundation.
In honor of Breast Cancer Awareness Month, ZO Skin Health is offering a commemorative skincare set that features travel-sized versions of three must-have products, plus a festive zippered silver bag. All TSA compliant, the products include Offects® Hydrating Cleanser, Offects® Exfoliating Polish and Ossential® Daily Power Defense.
Jane Iredale is debuting Cherish Lip Fixation, a two-in-one product that features a lip stain in a universally flattering pink, and a complementary gloss. A shining tribute to women affected by breast cancer, Cherish is packed with botanicals and hydrates beautifully. It’s also a flattering soft pink shade for all skin tones. Best of all, the company will donate 100% of profits from the sale of each Cherish Lip Fixation to Living Beyond Breast Cancer for the entire year, while supplies last. Also, to bring visibility to the impact LBBC has had on the lives of so many women, Jane Iredale will also debut a video series featuring five women, each sharing her own personal breast cancer story and perspective on inner beauty. The five videos will be released via the brand’s social media assets and website throughout the month of October.
Murad Hydrate for Hope ($49.50)
If your skin is thirsty and you want a quick fix, this duo is just the ticket. It was designed to restore the skin’s elasticity and smooth the appearance of fine lines. The duo contains the Hydro-Dynamic Ultimate Moisture and Hydro-Dynamic Ultimate Moisture for Eyes and they’re both formulated to provide vital moisture to your skin for up to eight hours. The set comes in a delightful pink makeup bag adorned with polka dots. Best of all, 10% of the sales proceeds from each set sold will benefit City of Hope’s breast and women’s cancers research, treatment and education programs.
For the sixth consecutive year, Shiseido is partnering with Cosmetic Executive Women (CEW) to support its philanthropic arm, Cancer and Careers. For every Lacquer Rouge in Disco (RS404) sold throughout the month of October, the company will donate $5 to the non-profit organization dedicated to supporting working women living with cancer. A striking rich pink shade joining the Lacquer Rouge collection, Disco imparts intense color and deep luster.
Sephora BCA Manicure Set ($20)
This cute pink Limited Edition bling-y manicure set is not only good to look at, it gives back to the Breast Cancer Research Foundation as well. Sephora will donate $2 from the sale of each set to the non-profit organization, capped at $10,000.
For more beauty products that support BCA, visit the Pink Ribbon Store during the month of October.