Posted by Roni 07.29.09

PHOTO CREDIT: benefitcosmetics.com
Along with a cup (or three) of coffee, great mascara is a key part of my morning routine. Even if my brain isn’t awake yet, my eyes can look wide-open and alert. Enter BADgal lash mascara by Benefit Cosmetics. I wish I was one of those women who could find a cheapie mascara, fall in love and make a lifelong commitment, but those flings have always ended badly. Between contact lenses and seasonal allergies, my peepers are picky, and BADgal treats them right. The formula is amazingly luxe and there’s never a clump or a smudge in sight. A quick pass with a quality eyelash curler followed by a coat or two of BADgal and I’ve got volume and length for days. My favorite feature of this product is the big, thick brush, which bears more than a passing resemblance to the fattie of cult fave Diorshow, but I prefer the look and feel of BADgal. It can deliver the rockstar/bedroom eyes look of Diorshow, but with a lighter touch I can also achieve a more subtle look that’s appropriate for daytime. Besides, if I’m following the recommendation to crack a new tube every 2-3 months then the $5 price difference starts to add up. That’s a lot of lattes, or diapers, or other beauty products!
FINAL VERDICT – GGI Gotta Get It – At $19 a pop, BADgal is available in original and waterproof (it is also available in Plum and Blue, but I personally do not go there). It’s one of those minimal effort/maximum effect products, and for that it gets a big puffy heart from me.
Leave a Reply

Since 2008 Founder and Editor in Chief Wendy Lewis has been the driving force behind BITB with a team of contributors who are navigating the aisles, counters and clinics to get the scoop on what's hot in cosmetic beauty.
Weekly Beauty Guru interviews feature leading Cosmetic Doctors, Dermatologists, Makeup Artists, Aestheticians, Brand Pioneers and more beauty experts.
ENDS 00:00:00
CLICK HERE
to enter our
next giveaway!
Beauty In The Bag Sponsor
Beauty In The Bag Partner
Beauty In The Bag Partner
WHAT’S NEW IN OUR BAG
Treasured around the world for its energizing and yes, libido boosting effect, ginseng also adds an invigorating component to face, body and hair products. You may be familiar with its energizing power from tea and other drinks like Red Bull.
Master Medical Aesthetician, Claudio Pinto, is an expert in corrective skincare specializing in the treatment of acne, aging skin, smoker’s skin, sun-damaged skin and slacking skin using the latest corrective skincare technology.
The healing waters of Tuscany, which have made Borghese skincare and makeup a stand out brand for decades, is now available in hair care products. Venerable beauty brand Borghese has just announced the launch of a premium line of hair care.
Fans of the rose, here’s a new fragrance option for you just in time for Valentine’s Day. L’Eau de Chloé is a new interpretation of the city-chic rose scent made popular by the original Chloé Eau de Parfum that launched in 2008.
Addressing uneven skin tone seems to be the breakthrough product category of the winter season. Now Kiehl’s ups its game with the launch of Kiehl’s Dermatologist Solutions Clearly Corrective Dark Spot Solution ($49.50).
When you find that perfect beauty product, you just want to shout about it from the top of the Empire State Building. Perfect Touch Foundation by Yves Saint Laurent is one of those products.
A power packed heart-healthy food, oatmeal is also a nourishing and soothing ingredient in beauty products. A perfect antidote for many causes of irritation and inflammation, including insect bites and rashes, oatmeal is a natural non-clogging moisturizer for the skin.
The days of brushing your hair 100 times each night are long gone; nevertheless everyone needs a good hair brush. For this week’s GORGEOUS GIVEAWAY, we have 3 Angelo David Classic, Handcrafted Paddle Brushes (a $65 value) to give to our lucky winners.
Beauty In The Bag Partner
Beauty In The Bag Sponsor
Beauty In The Bag Sponsor
This is definitely a great mascara… just not by itself. It never seems to give me enough vavavoom with just one or two coats, so I layer it with other thickening mascaras, and it is excellent for that!
July 31st, 2009 at 7:25 PM