Cool is just about the only way to possibly describe the recent Coolsculpting media event at the minus5° Ice Experience in midtown Manhattan, a bar made entirely of ice and interactive ice sculptures.
And if that’s not cool enough, the fat-freezing brand introduced guests to their newest brand ambassador – actress Debra Messing aka Grace Adler from the recently rebooted NBC sitcom Will and Grace.
The icy location couldn’t have been more perfect. Coolsculpting is a non-invasive form of fat reduction that selectively freezes fat cells, destroying them for good. It’s approved for a growing list of trouble spots including visible bulges under the chin, the thigh, the abdomen and flank, along with bra fat, back fat, and fat underneath the buttocks and upper arm. (That’s nine approvals in total.)
And Messing, for one, is a fan. “I am a bad liar so I am not a good spokesperson for any company that I don’t believe in 100%,” she told the crowd. “I was just astonished at the simplicity. I sat on the chair. I pointed to the little pouch I wanted to go away. They put the machine on and I fell asleep,” she recalled. “They woke me and said I was done.”
About one and a half months later, she noticed that her stomach had flattened. “Now, I am just hooked,” she said, telling the crowd that she was able to burn her undergarments and never feel like a sausage in them again. “It sounds too good to be true, but it is true.”
New York City Ellen Marmur, MD, was on hand as well. “Patients typically see a 20 – 25 percent reduction of fat cells in the treated area,” she said. “CoolSculpting is a great option given its short treatment time of 35 minutes, FDA-clearance on multiple body parts and the ability to treat multiple areas at once to maximize my patients’ time in the office.”
And these applications may be the tip of the iceberg (pun intended), said Brad Hauser, Vice President, R&D and General Manager for CoolSculpting, during a panel discussion “We are looking at what other body parts we can treat and how to optimize treatments to make them better and more comfortable,” he said.