VISION GAME CHANGER – ACUVUE TRUEYE

VISION GAME CHANGER
I can’t remember not wearing glasses or contacts. One of my happiest days included a visit to my eye doctor during which I was told I was “old enough” for contacts. I was given a pair of gas permeable lenses. I wondered how a lens so hard and so small could really improve my vision… The lens was miniscule and though it basically covered my iris and improved my vision, it did so by uncomfortably floating throughout my eye; often getting trapped under my lid and in the corners. When the lenses weren’t floating, they collected debris and required constant cleaning. In the end, I built up the stamina to wear these lenses for three to four hours at a time. Though, they left my eyes blood shoot and tired.
The years passed and contact technology continued to improve. I moved on to soft daily disposables. When ACUVUE® Brand MOIST contact lenses entered the market, my life changed again… I carried the feeling that these were my vision panacea. Keeping my eyes moist and clean for more than eight consecutive hours, I found true love. I had a feeling I would never stray.
In June, I found another LOVE…. I hate to be a cheater but in this case, I can’t control myself. My new lover is 1•DAY ACUVUE® TruEyeTM
1•DAY ACUVUE® TruEyeTM are nothing short of amazing. After two decades of being a contact devotee, I finally feel like I’ve come home. These lenses gently glide over my eyes and cover the area that lets me see. They are easy to apply, simple to remove and once on, I forget they are there. They feel natural and safe. 1•DAY ACUVUE® TruEyeTM are strong, they don’t tear and are created with such high technology that I forget they are daily disposables. The breathability and silicon hydrogel feel extra comfy. These are the first lenses that don’t cause my eyes to appear red or bloodshot – these lenses keep my eyes looking naturally white and healthy. I also found out that 1•DAY ACUVUE® TruEyeTM offer UV protection. Although I can’t resist wearing sunglasses, I don’t have to rely on them as my sole sun protection.
Set an appointment with your eyecare professional to learn if you’re a 1•DAY ACUVUE® TruEyeTM candidate. A free trial-pair certificate for 1•DAY ACUVUE® TruEyeTM is available at www.acuvue.com/trueye. However, professional exam and fitting fees not included. Valid only while supplies last.
Z PAUL LORENC MD FACS – New York Plastic Surgeon

Meet the Pioneer Plastic Surgeon
Dr. Lorenc is considered a front runner in the development of the new generation of dermal fillers. As a leading authority in facial anatomy, he was principle investigator on the Evolence U.S. pivotal study, as well as the sole aesthetic plastic surgeon involved in clinical research for Restylane. In fact, he led the team of experts who presented to the FDA Advisory Panel in 2003 before Restylane was approved to go to market. He is also owner of a patent for a unique endoscopic browlift device. Dr. Lorenc is currently leading clinical trials for Nuvance, a mesh facelift technique. Given his cutting edge credentials, it is fitting that Dr. Lorenc is Course Chairman of Aesthetic Plastic Surgery: The Next Generation Symposium, which will be held for the second year in New York, November 19-21, 2010, at the Waldorf Astoria. Dr. Lorenc is an avid collector of moderm art (his favorite is Man Ray), much of which adorns his home and Park Avenue office.
In the last few decades, how has the field of aesthetic plastic surgery evolved?
There has been a tremendous shift toward less invasive, minimal down time type of rejuvenative procedures. Also, the trend is towards non-hospital based facilities (87%), and with the advent of anesthesia agents that are quickly metabolized, patients are routinely operated on in an ambulatory fashion.
Have you seen a change in the patients that come in to be treated?
Today we are gearing our practice and services toward helping to prevent aging in younger patients, as evidenced by the fact that 47% of surgeries are now in the 35-50 age group. This was not the case in the 1980’s and 1990’s when the patients were typically in their 60’s. Today it is all about prevention and maintenance and much less about correction.
You treat local patients and many also travel great distances to benefit from your surgical expertise. What procedures have been the most popular?
A significant portion of my practice is neuromodulator and filler based. Laser lipolysis has also become a large part of my practice. The fact that it can be done under local anesthesia is very attractive to patients.
You recently presented at the 2009 APSSNY Symposium about delaying the aging process in the décolleté area. What does this treatment consist of, who is a candidate, and how long do outcomes last?
The treatment consists of injecting a very dilute solution of Sculptra and Lidocaine into the décolleté area. Any patient that has fine lines of the décolleté is a candidate. The injection may have to be repeated in 4-6 weeks depending on the severity. Results last about 2 years, but are also patient dependent. Any woman who shows signs of sun damage or aging may be a candidate.
In advance of next year’s Symposium, what are some anti-aging and surgical trends that you’re seeing? What can we anticipate learning about next year?
Not only will I continue to focus on the latest minimally invasive rejuvenative therapies available, but the very important issues of anti-aging hormonal therapies will also be discussed.
Today, you’re able to help patients who want to slim down without putting them under general anesthesia. What are some techniques that enable you to do this?
Laser lipolysis using SmoothLipo is routinely performed using local anesthesia. In my office we use SmoothShapes for the thighs, abdomen and the buttocks. Anyone who has cellulite is a candidate. Patients are routinely very pleased with the outcomes, but it requires a commitment to a series of therapy sessions in my office.
Word is that you are able to create natural outcomes while delaying the aging process for patients who may not want to go under the knife by using fillers. Tell us which fillers and toxins make this possible?
It’s all about technique, about filler selection, experience and more experience. I use eight different fillers and two different neuromodulators in my practice. Very frequently, in one patient I will inject two or three different fillers and two different neuromodulators in one sitting to get a great result. Again, it’s all about the experience.
What do you like about Sculptra?
I don’t like Sculptra, I love Sculptra. It is a very unique volumizing agent. It work by a very different mechanism than all the other agents. It lasts about two years. Anyone who needs an area to be “volumized” or the skin to be “modulated” is a candidate for Sculptra injection.
I CAN SEE CLEARLY NOW – ACUVUE

Photo Credit: www.acuvue.com
1•Day Acuvue Moist Brand Contact Lenses – After dressing my eyes with Acuvue for a 30 day trial period, I now have a new crush. These petite and dainty lenses are anything but overbearing or obvious. They are easy to put on – not only because the case that they are housed in is user friendly – but because they are so silky smooth that once in, they instill strong confidence. ACUVUE provides users with an inside-out mark and slight visibility tint. However, the tint was strictly utilitarian – wearing the lenses never compromised the natural color of my blue eyes.
They stayed put on my retina without ever moving (don’t you hate it when your lenses get caught under your lid or travel to the corner of your eye? Never happened to me with ACUVUE MOIST). Unlike some flimsy disposables that collect dust and debris long before the mandatory 3 pm office coffee hour, these lenses were bold and brave. They were able to keep up with me – never causing irritation or redness – even during allergy season.
They were a dream to wear: strong enough so that I forgot they were for one-day use, and they felt as substantial as my soft non-disposable lenses. I was able to wear them throughout the course of my 12-hour workday and then enjoyed the same lenses at the gym. They stayed clear throughout the day, never became cloudy in front of my computer screen, and eliminated the need for cleaning, disinfecting solutions and storage.
Now that the 30-day trial is complete, I am off to see my eye doctor for another round. These are available by prescription only for vision correction. The average daily cost for a pair is $2.00 (less than a cup of coffee) before any rebates. Talk to an eye care professional, as many vision care plans help cover the cost of contact lenses.
Final Verdict – RDW (Run Don’t Walk) - ACUVUE takes the guesswork out of wearing their MOIST lenses.
*gifted




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